This post was most recently updated on August 2nd, 2016
Are you a blogging zombie?
Are you a blogger who is walking dead through the blogosphere?
Blogging zombies are bloggers who just mull around without any sense of direction or purpose.
They have no confidence themselves, so they consume the thoughts and ideas of other people without rhyme or reason.
They blindly follow a crowd of other zombies, wandering in a herd across the same grazing grounds over and over again.
They operate their business on the sheer instinct of following. They have no out of the box thinking process.
They don’t begin to know how to take the lead.
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Now, I’m not saying this to try to denigrate anybody.
The best bloggers in the world started out like zombies, scouring the landscape for any signs of life that they could feed off, until they could learn to take on a life of their own.
That’s because there’s an enormous learning curve you need to negotiate before you separate from the herd and draw life of your own.
You see, there’s a lot of information out here in blogging land.
But it’s never enough for the endless throng of zombies.
The most talked about morsels of information quickly attract the herd.
Naturally, the blogging zombies’ first instinct is to pay attention to all the hot and trending noise and red meat.
The troll mercilessly from one hot trend to the next, one product launch to another, one business model and paradigm shift to the next.
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So I ask you my friends, are you blogging like a zombie?
Everybody’s talking about banner advertsing.
Do you jump in?
Wait… now the hot topic is splash pages on blogs.
Are you trying that out?
Okay, here’s another… push notifications are really, really hot.
Have you started feeding on that one yet?
Have you been tempted?
You see, one noise rings out here… the herd of blogging zombies follow.
A new one screeches over there… the heard gets turned around and head off in that direction.
The newest thing is (fill in the blank)
The blogging zombies hobble along in blind pursuit.
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On and on it goes.
Does your blogging business look anything like this, ever?
Days, weeks and months pass by, and your blog seems to get nowhere.
It twists and it turns, it chases one trend after another, jumps into this conversation then that, but it never seems to move forward.
Do you find yourself spending all your time learning the latest thing, but precious little of it applying what you have learned?
What has stopped your implementation strategy?
Maybe the blogging zombie herd has turned again, and once again, you follow from the rear.
Does this zombie behavior sound familiar to you?
Have you ever been a blogging zombie?
Come on now…
Have you changed your themes a few times but you still haven’t put together a high converting sales funnel?
Have you put blinking opt-ins on your blog because you have read it will make you money?
Did you get anyone to sign in, and if so, did they purchase something from you?
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How much time and effort have you put into your email follow-up newsletter?
Is it compelling and motivating to your email list, or does it linger in the Dark Ages?
Maybe you’ve got some really great excuses and reasons why you haven’t been able to break away from the herd.
The truth is…
Blogging zombies can’t get things working right because they get so caught up in doing what everyone tells them will work.
Blogging zombies don’t breathe life into their blogging business by doing things like…
- building a list,drawing people into a sales funnel
- moving them forward through content upgrades
- building a membership site where their readers can get advanced level help
- offering coaching programs to take their readers to their next level
Blogging zombies don’t have the time to make their own blogs productive in these ways because they’re spending all their time peeking at what other people are doing, hacking into their traffic stats, trying to copy what they’re doing.
Meanwhile, they aren’t doing anything themselves.
They busy themselves so much watching others that they never get around to figuring out their own unique way forward.
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What I want to convey to you on this blog post is that YOU ARE UNIQUE.
I want to challenge you to sit for a while and ask yourself if you have become a Zombie Blogger, or is your blog vibrant and growing?
You see my friends, blogging is more than sharing information.
It is more than shuffling along behind the “leaders” and repeating everything they do and say.
Blogging is being you.
It is being unique in your content.
Blogging requires being constantly focused on what you want to share with others.
Even more, it requires helping to improve the lives of your readers.
That means giving them value, demonstrating solutions to their problems and helping them achieve their dreams.
And of course… the big issue that we rarely talk about is that bloggers want to make money!
Now how the heck are you supposed to do that if most of your valuable time is spent tinkering under the hood.
New plugins, the best autoresponder, the latest social sharing automation tool… these things are important, but you cannot allow them to consume all your time and suck the life out of you.
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You can’t get all zombied out on these things while doing the real things that build your business just pass you by.
My challenge for you is to take a close look at your blog.
You may be new here or may have been blogging for years.
But the challenge is to keep on point.
Whatever you are blogging about keep at it.
Whatever is required to get your blog being productive and profitable, get to it.
Establish an outline for building a business with your blog, decide on a strategy for doing it, write down the daily tasks you must do to make it happen, and stay on course.
Then you’ll see your blog come to life.
Each day your excitement for blogging will increase, and your enthusiasm will drive you forward.
The alternative is to just settle into being a blogging zombie, and walk in circles with the rest of the once-living, without purpose, without direction and certainly without getting the results you are looking for.
So, what about it?
Am I being too harsh here?
Are you a blogging zombie?
Or have you found your way into the world of the living?
I’d love to hear your comments below, and am always thankful for your social shares.
-Donna
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