This post was most recently updated on August 2nd, 2016
Don’t Get Busy – Get Focused if you want to achieve your blogging goals.
Focus on the process
Don’t Get Busy – Get Focused with your blogging business.
I’ve told you before why busy bloggers can be underachievers.
I understand that you want to make your blog successful.
I know you’d like to start building it into a profitable business instead of a casual pastime or hobby.
I completely understand these things because they’re common reasons people engage me as a blogging coach, or why they buy my information courses or join my membership site.
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I’ve Heard It All Before
You are not alone.
Most bloggers want these things, but don’t know how to make them happen.
So, when I take on a new client or student, what do I tell them?
The same as I’d tell you.
How can you relieve the pit in your stomach that you feel when yet another week, another month goes by and you’re still not getting the results you want or expected?
I can hear you telling me how many courses you’ve purchased to learn the step by step methods to successful blogging.
I understand that you’ve done what all the experts have told you to do.
I know you’ve read the “how to” blog posts from the big guys, and watched their videos telling you how easy it is.
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I empathize with you when you feel deflated and glicky (my word) every time you hear another pro brag about how much they earned last month, or with their last product launch, or from mega affiliate sales.
Heck, you just want a tiny piece of that, right?
Why is it so hard?
Of all the things you tell me, I especially appreciate how hard you’ve been working to build a wonderful blog that brings in a nice amount of profit and commission… not to get rich on, but it sure would be sweet to ditch the day job and start living that “laptop lifestyle” you hear so much about.
Don’t Get Busy – Get Focused
So, here’s the very first thing I’m going to tell you.
Becoming a successful blogger does NOT require that you roll up your sleeves and get busy.
That surprises a lot of people.
But you see, one of the biggest reasons bloggers fail to build a business is because they don’t treat it like a business.
They treat it like a bunch of disconnected tasks that somehow will come together one day… like magic.
The problem with that strategy is that it will keep you busy, but there’s no magic at the end of the rainbow.
Joining 30 groups on Facebook and chatting all day with folks about your niche is a nice way to understand your target customer base.
But it can also take up many hours from your work day, make you feel crazy busy, and end up with zero… add it all up… “zero” results.
The kinds of results I’m talking about are the things that are part of a blogging business.
These results include things like building a list of subscribers, driving people to your landing pages and actually converting a certain percentage of them into buyers.
Now, sitting on Facebook all day will keep you really busy, but it won’t build a buyers base to fuel your business.
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Remember, blogging is a business.
To run your blogging business successfully, you need to get less busy and become more focused… much more focused.
Get Focused
You’re tired of the treadmill, aren’t you?
- Comment on a lot of blogs
- Share posts on Twitter and Facebook
- Put up a YouTube video
- Post something on LinkedIn
- Buy a new course on List Building
- Hunt down some affiliate product that you think people will buy
- Do some searches for new optin form builders
- Back up your WordPress site
- Check your Google Analytics
- Don’t forget to write your next blog post
All these, and many more activities keep you so busy you’re about to bust.
It’s no wonder you feel depleted and overwhelmed at times.
Then you watch a video where somebody’s telling you how easy it is to make $10,000 a month.
Back off everybody!
It’s time to get focused on the things that will actually build your business.
What does that mean?
That, of course, is the next question from my clients.
I’m sure it’s your next question, too.
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The Answer Is Simple
- Focus on creating valuable content.
- Focus on driving traffic steadily to your content.
- Focus on converting that traffic into buyers.
That’s it.
Focus on those 3 things.
They’re not tricks or tips or tactics.
They are processes.
They are the solid processes you must master to build a successful blogging business.
Until you do, you’ll remain busy, but unfocused.
I guarantee that while you’re busy all day doing all the other stuff, those 3 critical processes are going largely ignored.
The reason is that while they are simple, they are not easy to implement.
You probably don’t even know how to go about implementing them.
That’s your challenge.
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Not finding more things to keep you busy, but learning how to do those things that will make a real difference and focusing almost exclusively on them.
Believe me, when you start focusing on the right things, you’ll be amazed at the shift in your business model and your mindset.
That’s why I say…
Are you ready to start running a successful blogging business?
If so, then Don’t Get Busy – Get Focused.
Does my message in this post resonate with you?
Are you overwhelmed?
Are you ready to back off some of the “busy,” and start getting more focused?
I’d love to hear from you in the comments below.
Please share this article on your social sites, too, if you’ve found it helpful.
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