Have you struggled to figure out “How To Make Your Blog Unique?”
During a recent interview, I was asked “what makes your blog unique?”
After a week of banging my head against the wall thinking about it, I just started visiting other people’s blogs to get my mind off of it.
Lo and behold, as I was reading blogs in many different niches, that specific question was still in my mind.
I found myself trying to figure out what was making other bloggers unique.
Have you ever considered how to make your blog stand out from the rest?
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How To Make Your Blog Unique
When you read blogs online regularly, you will find that the most popular blog sites are unique.
The blog owners have branded themselves as standing out in the crowd in a few very specific ways.
I spent some time reading some of the most popular blogs.
Here’s a bit of what I found.
Harsh Agrawal’s ShoutMeLoud blog gives people tips, strategies and tools that show them how to be good affiliate marketers.
Heidi Cohen has distinguished herself as an expert on sharing marketing insights on social media and content marketing.
Mike Allton, at The Social Media Hat, stands out from the crowd as an expert in social media.
Ryan Biddulph is known to his readers as the guy who travels the world blogging. He shows them how they can also build a business by “Blogging From Paradise.”
Lee Odden and Susan Misukanis teach companies to B2B digital marketing best practices on their TopRankBlog site.
On Traffic Generation Cafe, Ana Hoffman has distinguished herself as an expert in getting traffic.
So, you get the idea.
I made it my business to read blogs online, hunting for those things that make some top bloggers unique.
On one blog, I knew I was going to get some positivity and inspiration because the author specialized in it.
On another one, I notice the blogger was always on top the latest and greatest technology.
That was his distinguishing slant and style.
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The top bloggers, the most popular blog sites, those blogging sites that pay the most… they all understand exactly who they are… and what makes their blogs unique… what makes them stand out from the rest.
What Makes My “DonnaMerrillTribe” Blog Unique?
So then I had to do some soul searching and decide what it is that makes my blog unique.
That was it…I wanted to know what people are thinking about my blog.
How is my blog unique?
What do I offer my readers to distinguish my blog from others?
I started digging.
I asked a few of my blogging buddies, my regular readers, subscribers to my email list and a handful of my coaching clients… to tell me the raw truth about my blog.
In particular, I asked them what they thought made my blog unique.
What value did they feel they were getting from my blog that was different from what they found on other blogs in my niche?
Feedback From My Audience
Here are some of the things they told me.
The number one, most common answer I received was this…
“Your blog is unique because you make complicated things look simple.”
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Then there were these…
You’re always there for me, whenever I need help.
You’re ‘real’… and approachable.
Your blog is unique because you reply to your comments and always visit my blog, too.
You give good information every time.
You run your blog consistently.
I can always learn something new when I visit your blog.
You give me real things I can do, not just theories. I can usually put them to work in my business right away.
You talk to me like you’re my friend.
You seem like you truly care.
You share your ideas freely, without asking for anything in return.
You never let up.
I don’t know why, but I love that one, lol.
What I Learned From My Market Research
Now, these kinds of responses were pretty interesting for me to read.
I heard a lot of the same words: actionable, caring, sharing.
But, even more…
They gave me a deep sense of what makes my blog unique to my readers.
Now, you might ask, why do I care so much about being unique?
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Because why have a blog if it looks like everybody else’s?
And in a business sense, how can I attract readers, subscribers, customers and clients if I’m just doing the same thing all the other bloggers in the world are doing?
You see, a lot of people tend to run their blogs like this…
“Let me see who the top bloggers are, then imitate what they’re doing, and therefore get the same great results they do.”
But you know what?
Your readers, audience, prospects… they don’t want to get the same thing from your blog that they do from somebody else’s blog.
It’s like, if you get great Chinese food from the “Best Chinese Restaurant,” why would you switch to eating at the “Just As Good Chinese Restaurant?”
I mean, if you get exactly what you want from one blog, why do you care about another one that does pretty much the same thing?
The answer is that you don’t.
The Heart and Soul of Your Blog
That’s why, really, the very heart and soul of your blog is based on it’s uniqueness.
If it can’t be distinguished from all the others, then it probably won’t get a lot of traffic, or rank very high in the search engines, or drive a very successful business.
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So, I decided to look at the responses I got, and break them down into a summary of what makes my blog unique.
So, here it is.
The Results of My Market Research
I believe that my blog is unique because it shows people how they can succeed in blogging and online marketing.
Specifically, it is unique because it …
- Helps relieve the frustration that bloggers often have when trying to build a good business from their site;
- Shows people how to actually implement strategies, instead of just understand them theoretically
- Makes things simple, even seemingly complicated processes
What Makes Your Blog Unique?
I wanted to share this with you, my readers, because it is a good question to ask yourself and your buddies.
Getting feedback is so important.
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You may not think you are unique but truth be told, you are.
If you don’t know how unique you are, ask your readers and customers.
It’s Not Always What You Say, But The Way That You Say It
Here’s the thing.
We all are unique, and it always comes out in what we do, in the way we blog.
You may be in a funk sometimes because you might want to write about a specific subject and think “Oh dear…everyone is writing about that” and you stop yourself.
Let me tell you… it’s not the topic or the information that makes you and your blog unique.
It’s the way you write about that topic.
The most popular blog sites don’t stand out from the rest because their content is unique, but because their owners have developed their own personal flair.
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If you want to know how to make your blog unique, I’d say to work toward that end.
Don’t ever stop yourself from writing what is in your heart.
But let your heart shine through, and your uniqueness will become the hallmark of your blog.
More On… How To Make Your Blog Unique
If you need more ideas for making your blog stand out in the crowd, I’ve collected a few top resources for you…
- Julie Petersen, on ProBlogger, shows you how to create unique content on your blog.
- Charles Crawford, at LifeHack, gives several tactics to make your blog stand out in the crowd.
- From BlogMutt, you can learn about using contests, interviews and more… to develop a unique blog.
- Carol Tice talks about ways that influencers can help you build a popular blog as you develop your own voice.
In closing, let me remind you that people need to hear from YOU, even if your topic has been written about a million times.
You must give it your own unique edge and “voice” to make your blog stand out and to attract your own unique following.
So my friends here is my call to action.
In the comment section below please answer either “1” or “2” or, just offer your own unique perspective on anything I’ve talked about here.
1. What do you think makes the “Donna Merrill Tribe” blog unique?
-or-
2. What makes your blog unique?
Let’s have some fun and enjoy each other’s input.
-Donna
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