This post was most recently updated on August 1st, 2017
When you Create Your Own Product to sell online, you immediately become a “trusted authority” in your niche.
There are many reasons that bloggers never rise to this level, however.
Here’s just a few.
They think they can’t… so they don’t.
They don’t know where to begin… so they don’t.
They fear they’ll get started, but then not be able to finish the project.
They are not sure what kind of product to create.
They don’t know if people will buy it.
They never created a product in the past, so they figure they can’t in the present, either. Maybe some day… in the future.
Most bloggers consider creating a product to be so far advanced, something so out of their reach, that they simple convince themselves it’s not really that important to do.
After all, they can always sell other people’s products.
There are many teachers and coaches online who flat out tell people that it’s a better business strategy to “let someone else do all the hard work” of creating products.
All they have to do is promote it, and earn a hefty commission without worrying about creating something of their own.
Why Create A Product?
I will admit that it’s easier let others create products for your readers and subscribers to buy.
However, it’s actually not at all easier to promote them than it would be if the product were your own.
Affiliate Marketers Don’t Carry The Same “Weight” As Product Creators
You see, people always prefer to buy things from the people who created them, than through somebody’s affiliate link.
Credibility-wise, you carry more “weight” when you create your own product.
If you don’t believe me, just think of how affiliate marketers jump through hoops to “hide” their affiliate links.
They use link cloaking and link masking methods to ensure that people don’t see their affiliate links.
To some degree, this is to protect their affiliate links from being hacked or altered by people.
It’s also because marketers don’t like being blatantly identified as affiliates, because they understand that affiliates are not as credible as product creators in the minds of prospects.
Create Your Own Product For Personal Branding
When you create you own products, you automatically become the authority on your topic.
You brand yourself as a product creator rather than an affiliate marketer.
Personally branding yourself as a product creator will help you do more businesss on your blog.
People will automatically trust you more because they see you as an authority.
When people trust you more, they buy from you more easily and more often.
Deep Selling
You can also engage in “deeper selling” when you create your own product.
That means that people will tend to buy deeper into your sales funnel.
Affiliate typically promote a product to get the commission.
Then they have to start all over again with a new product.
But a product creator can sell one of their products, and then another related one, then another and another.
People tend to stay in a product creator’s sales funnel, longer and deeper than they would for an affiliate marketer.
What Is A Product?
Another reason that bloggers don’t create their own products is that they don’t really know what a product is.
Now, that may seem like a strange thing to say, but I actually hear this from students and clients all the time.
I’ve found that most people think of a “product” in very limited terms.
Some people assume it is a multi-chapter eBook.
Others think it’s a multi-video training course.
The fact is, though, that a “product” can be anything that you can sell to your readers.
It can be a tutorial.
It can be your coaching program.
It can be an interview you conducted, a podcast, a written report.
There are many, many types of products you can consider when you’re ready to create your own product.
In fact, I recently conducted a Live Workshop to show folks the 5 fastest and easiest products they can create for their blogs.
If you’d like to have me help you create products for your blog, click the following banner image for details…
Overcoming The Fear Factor
If you’re going to create your own product to sell online, you’ll have to overcome the fear factor.
This is the biggest thing that holds people back when it come time to reach this level of growth in their business.
I already outlined some of the main fear factors earlier in this article.
If you’ve been holding back for any of those reasons, maybe it’s time you step up and just make it happen.
I like to get folks creating fast, quick, very easy products so they can actually get it done.
I’m talking about a few hours, not months or even weeks.
Just make it happen, then you can always improve on your product after it’s done.
The main thing is to get it done.
Create Your Own Product To Sell Online
After you’ve created one product, you’ll find that you can do it as often as you want.
Think of how much more authoritative your brand will become when your visitors see you selling your own products on your blog.
Have you created a product to sell on your blog, or to your email subscribers?
Are you ready, now, to create your own product to sell online?
I’d love to have you share your thoughts in the comments section below.
And don’t forget to share this article on your social sites 🙂
-Donna
Comments are closed.