This post was most recently updated on June 7th, 2010
Tribal Networking For Newbies – Part 2
3 REASONS WHY YOUR BLOG IS THE MOST IMPORTANT TOOL
1.Why is your BLOG important?
Your blog is critical to our online networking business because your blog is the central hub for people to buy into your product or partner with you in your business opportunity. Be sure it is graphically designed to keep people on it for as long as possible. Only then will they network and join the tribal and viral appeal of your blog and its great content and offers.
Your blog must contain good content. If it is all about your product, people will click off. That’s correct…according to latest stats. So write interesting articles about YOU and whatever you are into in the format of personal interest or entertaining bits, or informational and learning modules.
This is called Personal “Branding”. When you get people to your blog, they will find out all about YOU. It is, essentially… relationship building. And here is where the “trust” begins. No one wants to work with a stranger telling you that his or her snake oil is the best in the world! They want to get information that is pertinent to them, not buy your stuff.
2. Essential elements of a great blog?
Unless you are a graphic designer, you must either learn to make your blog professional from a design standpoint, or you really need to hire a professional graphic designer to do it for you.
A hosted blog is a must because of all the plugins that make it work the way you need it to. Opt-in boxes MUST be installed so people can sign in to your offer, and, of course…so you can create your list of prospects!
Your blog has to be effective for Tribal Networking. In order to take advantage of the power of free Social Media which is the engine that powers Tribal Networking, your blog has to be interactive. This is accomplished largely through the addition of plugins to your blog design.
Plugins have to be downloaded and installed manually. This is a rather time consuming and delicate process, especially if you’re not technologically astute. But it’s critical you get it right! This is where you breathe LIFE into you blog. If you’re not comfortable learning all the technical aspects of building your blog… If you just want to jump in and start being creative and interactive with it… Don’t be shy about hiring the services of a good blog designer. I know it can be expensive, but consider it a business overhead!
So let’s assume you are a do-it-yourself techie, and you’re ready to add Plugins yourself.
You need essentials like Facebook Share – where your readers just press a button to share information from your blog to their Facebook. The TweetMeMe button permits them to simply click to retweet your content without ever leaving your blog.
You’ll need to program in CommentLuv so that your comment boxes are enhanced, allowing your visitors’ latest blog link to appear after their comments. This greatly encourages social activity on your blog, and gets comments rolling! From this platform, you can answer back, create new friends and attract potential customers.
You MUST have an enticing and visually ATTRACTIVE Opt-in box. It must offer “free” info where readers can get information of something that is a perceived value to them. Once they opt-in to your material or offer, they enter your Sales Funnel. They instantly become a life-long prospect of YOURS!
And don’t forget this essential: Make an alluring header! Create interesting and appealing visual backgrounds for your header. Be sure to have a GREAT personal picture of yourself, and be sure it is well-integrated into the design structure.
So how’s it working so far? We are getting up close and personal with strangers and building relationships based on trust. It all happens through the interactivity of your blog.
3.Why is the design of my blog important?
Just search other people’s blogs. Keep in mind that it takes mere seconds when you are browsing to be attracted to that blog… or to click off it! The very first thing that makes a blog attractive is the design… the way it appears to the viewer visiting for the first time. Good content, and highly valuable information will sustain your blog’s growth, but EXCELLENT design is the only way you will keep new viewers on your blog long enough to even taste the content and information you have to share.
Remember, your blog is critical to Tribal Networking, but it MUST be graphically designed to hold people’s intrigue for as long as possible. Take the time to learn the technical aspects of GREAT blog design (don’t settle for mediocre, here!). Or, spend the money to get it done for you, even if it’s an expense you’d rather forego at the outset. Viewers, visitors, readers, will only network and join the tribal and viral appeal of your blog and its great content and offers… if it is visually appealing and well designed.
Good luck out there. Let me know if you need any help with this. I’m ready to share any information, know-how and resources at my disposal to help you get off to a great GRAPHIC start to your Tribal Networking.
June 4, 2017 at 11:29 am #
Was checking to see if Comment Luv is still working.
Guess must be a problem on my site?
cararta recently posted..Simple Video Management Tool
I really appreciate how you laid ou the essentials of blog design and branding in such a clear and concise way. It is so true that we only have one chance to make a first impression, so taking the time or spending the money to ensure it’s a good one is so key!
Great info here, thanks Donna!
.-= Beth Allen´s last blog ..How My 2 Year Old Taught Me the Value of the Platinum Rule =-.
thank you Beth@ I appreciate your coment
Donna, you’re awesome! Such very good advice for newcommers to blogging and tribes. I wish I knew some of this stuff a few months ago! I guess better late than never! Thanks!
David A Haines
.-= David A Haines´s last blog ..The Right Frame of Mind =-.
Keep it coming! Great information and really appreciate the specific ideas. I took the DIY approach and though I appreciate knowing what I now know, I still need help with specific details and am having to hire out to tweak. Working on it now, doing a bit of an overhaul and would love your feedback when it is complete!
For everyone else, take Donna’s suggestions right to someone who knows what they are doing and save your self time and frustration!
.-= Christy Dutilly´s last blog ..Feed your Mind! =-.
thanks Christy for your kind words. I trying very hard to make things simple for “newbies” because it can get confusing out there!
Great guide to get started blogging.
And very important advice on first impression, as a friend says, we don’t have a “second chance” to make a good one “first impression”
.-= Raisa Garrido´s last blog ..Más sobre Atracción =-.
Hi Donna! Thanks for your suggestion in my blog.
I actually had a translator in the Main Page of the blog but never noticed till you mentioned it that this wasn´t showing at the Single Post Page.
Solved now thanks to Raisa, who taught me to add a translator…
.-= Omar Estrada´s last blog ..Diario P2P (Punto a Punto) =-.
See how the Tribe works? Raisa has helped you out all in one day! I was searching for a translator but couldn’t find it. I’m glad you added one on because
now I don’t need my translator or google translate!
You covered some great key points here and…
and you explained it in very simple terms.
I want to ‘Ditto’ what Omar said. Those first few seconds are so crutial so make them powerful.
Thanks for sharing…Keep on rockin!
.-= Sharon Hartman´s last blog ..Choosing a blog topic =-.
Thanks for your feedback Sharon. Looking forward to talking to you on our tribe!
Great info Donna! Thanks — I’m learning so much 🙂
.-= Karla Setchel´s last blog ..Surviving a Long Trip with Fibromyalgia, Chronic Fatigue or TMJ =-.
Thank you Karla for your reply. I’m trying to make things simple so blogging doesn’t become a chore. And of course, sharing the importance of Tribal Work.
April 15, 2010 at 4:38 pm #
thanks for your reply Omar, yes it is true… we only have a few seconds to make that first impression. I knew a man who was a top executive in a large corporation. I never forgot what he said to me. “I have only 7 seconds to make an impression, so I wear a Rolex and cufflinks, and also invest in expensive shoes.” When in real life people meet us, human nature is to shake hands and they eyeball the watch or cufflinks. Women…make sure you have that manicure!
Second the eyeball us up and down and their eyes go on the shoes.
When we look at a painting our eyes immediately go from the bottom left to the top right. (Learned that in Art-Appreciation Class)
When someone hits a blog, they look at the persons picture first, then scan out what they are seeking for.
Human nature: Keep your eyes on it folks!
.-= Dona Merrill´s last blog ..Tribal Networking for Newbies Part 2 =-.
I love this one!:
“No one wants to work with a stranger telling you that his or her snake oil is the best in the world!”
More than true… People insist in believing that their stuff “is the business”, instead of knowing we are in “the business of ourselves”.
I´ve heard that, like is real life (I mean online vs offline…) we have 7 seconds to cause an impression. So, yep! better to keep an eye on the design of our blogs…
.-= Omar Estrada´s last blog ..Diario P2P (Punto a Punto) =-.
You made some really great points in this post. I like the way you make it super simple, and its also good to see that you touched on the importance of building your list.
I really think that is something that most people overlook in the beginning…
Thanks for sharing!
P.S. sorry about the funny name, I’m trying to get a page ranked in Google. 🙂
thank you Teresa. There will be more coming in my 3 part series. An inspiration I had to do with all the newbie clients coming in.
Great tips, Donna! I’m headed off to find part 1 and looking forward to more in the future.
.-= Teresa Ivory´s last blog ..The Gratitude Journal =-.
Thank you so much for your kind replies Val, Sandy and Glyna. I’ll keep on writing…. I’m trying to make things simple for my newbies!
This is great info for newbies or anyone starting a blog – great stuff!
.-= Glyna Humm´s last blog ..Got Videos? =-.
This covers a lot of basic info that people need to get started blogging.
You present it in a very clear and easy to understand way.
I enjoy your posts.
.-= Sandy & Al Abrams´s last blog ..Nutrition for the Frazzled Female =-.
I like the way you take a step by step approach on the importance of building your blog correctly from the ground up. You don’t overwhelm with so much info that people may miss a key point. You also keep us coming back for more…and I will be!
.-= Val Wilcox´s last blog ..I See YOU! =-.