This post was most recently updated on December 18th, 2018
What is Your Passion?
Your passion should be the center of your business. Before you do anything online, first define and clearly envision your passion… your reason for developing your online presence to begin with.
Many “newbies” I have been coaching recently have only barely considered what their passion is. So, naturally, they are confused about how to use their blogs to develop a business. Some have been asking me “What should I write about?” Others wonder “who am I writing to?” The answer is simple: You need to write about your passion. And write to others who share an interest in it.
After some thought, many of my clients tell me they are passionate about their business. But as I probe them to dig a little deeper into their motives, they usually find that the reason they’re involved in a particular business is because of their passionate for what that business has to offer.
You must define the passion first, and only then should you develop a method or business related to it.
If you love to travel, for example, you’ll be most likely to be involved in some sort of travel business. If your passion is travel but you’re involved in a soap business because you think you can make more money there… You are on the wrong track. When the going gets tough… and it always does… it’s only your love and passion for what you’re doing that will pull you through.
So be sure your business coincides with your passion.
It seems like my most recent clients express a passion for their MLMs. So they start their blogs, all excited to share everything they can about it. But again, the passion is not really for the MLM, but what the MLM has to offer.
For that reason, I caution them as I caution you here: don’t write directly about your MLM. And certainly don’t link away from your blog by sending readers to your MLM’s business page. They’re not on your blog to learn about your MLM, but to share in your passion.
Share Your Passion, Not Your Business
So write about things that may be related to your MLM but stick to your passion, not your MLM or any other business for that matter. I am in a health and beauty MLM. Should I write about the company? Of course not. But since health and beauty is one of several passions I have, I will write about … you guessed it: health and beauty!
Your blog must be informative, have good content and have sincere and authentic value for your readers.
Many of you want to help other people in social networking. So what is your specific niche within that broad genre? Is it coaching? Then pass on the most valuable information you have to help people get their blog up, connect it to the most powerful Social Media, and inspire them to take action.
If you are a writer and have a book you are passionate about and want to sell, write things about the topics you cover in that book on your blog and in your Social Media. BE AUTHENTIC! When you are passionate, it will shine through when you write, when you do a video presentation, and when you are chatting with Social Media friends. People will be attracted to you first and foremost because they will sense your passion and want to be a part of it.
Most importantly, once you’ve defined your passion, make it YOUR BUSINESS to share it with others. Passion is the Action!