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Linked In – 5 Ways To Make It A Valuable Source Of Online Marketing

This post was most recently updated on February 23rd, 2014

https://www.donnamerrilltribe.comI have been using Linked In for a while now.  First, it was simply to communicate with some friends and clients.   Then I started joining groups that were interesting to me.  All of a sudden I realized that Linked In is the best kept secret source of meeting people to engage with your online marketing content.

Here are some tips based on what it is working for me.



First: Write a good profile so people can find you.  Do a profile that is simple and not too spammy.  At first, I listed all my business opportunities (MLMs).  Then, through trial and error, I simply sent people to my blog because that is my central hub.  Linked In works just like any other social media in that respect.  Send friends to your blog where they can learn more about you.

And while you’re communicating with people on Linked In, keep in mind that you don’t want to bombard them with opportunities.  Just follow the basic principles of social marketing and you’ll be on the right track.



Second: Find people that you know or can related to through similar interests.  I belong to a blogging tribe.  I searched for it and added my new associates to my online network.  Now I’ve met people they know.  As I add them to my Linked In circle, it becomes my second tier of associates.



Third: It is imperative that you join groups.  This is how you can really make great connections.  For example, if you are in the health and beauty business, there are several groups for you to join on Linked In.


You will find many conversations within each of the groups.  I usually treat it like any other social network.  I may not talk about my primary opportunity, but I won’t hesitate to mention something like how excited I am to remove those bags under my eyes… and then I would add, “Ask me How.”  I receive a lot of response and interest to what I’m doing in this way.


I always remember my basic social network marketing when I’m communicating with members of these groups. I’ll visit their blogs, for instance.  If I notice there are no comments, I will comment on them.  They will reciprocate!  And they are very grateful for the interaction.



Fourth: Get your new Linked In connections to go on your FaceBook and become friends there, too.  Interact with them on FaceBook. Go to their pages and comment.  They will surely comment back.



Form relationships on FaceBook.  Send some private messages.  Ask them how they are doing.  Share valuable information with them.



I usually tell them, for instance, how well I’m doing with my blog by making it the center-piece of my social media networking.  Most people are not familiar with these techniques, and are glad to learn them.  At that point, I might send them links to my Empowered Blogs or My Empowered Tribe, and tell them how easy it is to get involved.



Fifth: Here comes the fun part.  Direct your Linked In crowd to your blog.  By now, you have built some trust with them.  Check out their blogs and comment and syndicate them.  They will be so surprised what a go-giver you are that they will be willing to comment and syndicate back.  Some of them even offer testimonials for the assistance and value you’ve freely given them.  By this time, you have gained so much trust with your new friends that they easily join your opt-in offers.


This may sound like a long process, but it really isn’t.  Try it for a while.  See how quickly it grows.  It is an organic way to build your list through social media strategies.



Always keep your Linked In friends current on what you’re up to.  You can put your blog roll on Linked In, for instance.  That way, when people visit you, they see your latest blog links.  All this gives your new friends the latest information you are doing without having to search beyond your Linked In page for it.



I found Linked In to be the Best Kept Secret in social media.  I am creating a list faster than I am with any of the other Social Network streams.  So, try it, you’ll surely like it!  It is a social media dream come true, and will get your online marketing campaigns off and running.


Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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16 Responses to Linked In – 5 Ways To Make It A Valuable Source Of Online Marketing

  1. admin August 5, 2010 at 4:44 am #

    Yes David, Linked In is Awesome. Once you start it takes you to many different venues and friends.

  2. David A Haines August 4, 2010 at 7:22 am #

    Thanks Donna, I definitely need to use LinkedIn more. It’s mostly been for contacts of previous job colleagues. Time to revamp!

    Thanks again! You’re the best!

    David Haines
    (215) 268-6696 Anytime!
    .-= David A Haines´s last blog ..The Biggest Network Marketing Secret Revealed! =-.

  3. admin August 3, 2010 at 9:20 pm #

    Hey there Karla,
    I have been very active on this site and wanted to share it with everyone!!! I don’t think we ever stop learning do we?
    Much Love,

  4. Karla Setchel July 28, 2010 at 3:43 am #

    Thanks Donna,

    I’m on Linked In but never really knew what to do with it. I’m always learning new things from you 🙂

    .-= Karla Setchel´s last blog ..Overwhelmed Much =-.

  5. admin July 28, 2010 at 12:23 am #

    I’ll try Sandhan. It is a great way to meet people. Especially joining groups. I have started several conversations this week alone by using it.

  6. Sandhan July 27, 2010 at 9:08 am #

    Hey Donna
    i’ve half finished my Linked in profile (like so much of that endless To Do list) and wondered what was the best way to optimise its use…. can you do an advance posts for us next?
    So glad I met you… you are a rare jewel
    Much love XX
    .-= Sandhan´s last blog ..My Desire Statement Tell The Universe What you Want! =-.

    • admin August 3, 2010 at 9:25 pm #

      I should do a series about it. When I do I will let you know.
      Meanwhile the best way to optimise it is to gather people you know for your list. Many tribe members are on it too so give them a search and then you can meet their friends through them.
      On and On it goes!

  7. Tim Colletti July 27, 2010 at 4:13 am #

    I appreciate the post about Linked In. What a valuable resource this is. I am going to make sure I add it to my list.

    ~ Tim
    Empowered Tribe Member
    .-= Tim Colletti´s last blog ..Great Social Media Tool For Twitter And Facebook! =-.

    • admin August 3, 2010 at 9:23 pm #

      Once you do Tim, you will become an addict to it for sure. When you join a group of interest, there are many “friends” you can find. Also, type in people you already know and you will be surprised how fast your numbers will grow.

  8. Val Wilcox July 27, 2010 at 3:05 am #

    I have overlooked the LinkedIn network up to now. You’ve given some great insights on how to utilize this little understood social site.

    Each site has it’s own unique qualities and opportunities. This is one I never considered before.
    Thanks for such an easy explanation!
    Val 🙂
    .-= Val Wilcox´s last blog ..What’s Your Focus =-.

    • admin August 3, 2010 at 9:22 pm #

      Oh Val, I know that when you get the time (tee hee) and check it out you will have a blast! Join a group and see what I mean. I’ve seen you there! I have met so many Awesome people there.
      See you on Linked in

  9. admin July 26, 2010 at 1:13 pm #

    Hey Faith, this is just a mere outline of what Linked In can do. I have took it for granted in the past, but now I’m rocking it. Every day I am getting 5 to 10 people friending me. Of course, I have to pick and choose. Don’t want those “spammers” coming into my funnel.
    Hugs to you,

  10. Faith Barnard July 26, 2010 at 12:26 pm #

    Wow! Donna I am so glad you wrote this post on Linkedin. I have been wanting to more fully optimize both Twitter and Linkedin as well. How perfect. I am saving this information and will be referring to it often.

    You just gave me a simple road map to follow. It can be a bit daunting at times with all the social media options and having this simple game plan will make all the difference.

    You rock girlfriend. Thank you as always you have the perfect insights at the perfect timing.


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