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3 Helpful Hints For Using Facebook Internet Marketing Strategies

This post was most recently updated on January 22nd, 2012

Facebook is a wonderful social network whereby you can create friends and syndicate others in your niche.  The problem is so many people look at numbers.  And folks, it is NOT about numbers.  It is about quality.

When I go onto someone’s Facebook and I see games, too many posts on what someone ate for dinner, or even a syndication link that takes me to a direct sales page, I personally do not want them on mine.

I have my Facebook filled with others in my niche giving value, because when someone comes on to my Facebook, it is a reflection on me.  Many of my friends give valuable content or share links that they’d like to syndicate for others.  All this gives value to my readers.


When someone “friends” you, what do you do?  Do you automatically push the confirm button thinking to yourself “Yea! More numbers!”   If you are just playing a numbers game on Facebook, it really isn’t going to do you much good.

When I get a friend request, I first see who that person is.  If they have a blog, I check it out to see what they are doing.  Sometimes we have 50 or more mutual friends, and that gives me a hint that we are on the same page.

Be particular who you choose as a friend.  It has happened to me before that I have accepted friends, only to have to delete them because they filled my page with “Buy This” kind of jargon.

Remember, a new friend can enhance your Facebook page, or diminish it.


I know how tempting it is to jump on to Facebook and the next thing you know, hours have passed by. Try to limit your time answering questions, commenting on others posts, etc.

Since Facebook is a social network, it IS important to keep in touch with people and comment on their content.  You also may want to tell people what you are up to, but limit that to about once a week.  You want to show people your human side and what you are doing, but don’t overdo it.

When you are sharing some fun in the sun posts, it is important to let your friends know that you are doing this is because you are an entrepreneur.  You have freedom to work and play.  This helps readers know that you can incorporate your work with play.

Try to limit your time on Facebook to at least half an hour a day. Or split it into some time in the morning and some time at night.  Doing this won’t give you that Facebook anxiety!


Facebook is a social network.  But you can do business on Facebook by creating a Facebook Fan Page, also referred to as a Business Page.  It’s here that you can share your business opportunities, seek partners, down-lines and so forth.

Some people go overboard, though.  They like to fill their Business Page with the same old thing.  Join this…This is Great….Best Opportunity Ever.  I personally find it annoying.

A Facebook Fan Page should be fun.  Invite people on it and syndicate good information that is relevant within your niche.  Also post your most recent blogs.  This keeps people informed and may send them back to your blog which is the central hub for all your online activity.

That is the whole idea of Facebook.  We want to socialize and create a way to get people so interested in you that they will go to your blog, where you can ultimately create your sales funnel.

I like my Facebook Fan Page to be informational.  I like when others post their information on it, too.  Don’t think for one moment that if you have your Business Page up and others come on to share, it will take away from you.  It will only enhance your page because it makes it interesting.  It’s not like you’re fighting to get business there. You are simply giving value, while sharing quality information from others.

This is how we really attract people.  Honesty, Good Content, Being Yourself, Exposing your thoughts and ideas, and just hinting at a chance to join your company.   No one wants to read “Be a distributor!” or “I made So much money in this company.”

They may want to hear about a product, if it relevant to their interests.  “I just gave myself a facial and wow did it make a difference!”  Link this kind of product sharing to your sales or capture page if you want.  But try to be as subtle as possible.  People will respect you and go on to your site more often if you are.  No one wants a blatant, unabashed sales pitch.

I know some people in the business that when I see their name, it is so predictable that they will give me a pitch.  Some even chase me onto Skype or other places.  You don’t want to waste your time with that.

These are only a few tips I have learned for using Facebook as an internet marketing strategy.

Hope you enjoyed this information and please leave a comment below.   I  would love to hear what you have to say about this.   If there is more information you have, please feel free to comment on it.



Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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16 Responses to 3 Helpful Hints For Using Facebook Internet Marketing Strategies

  1. Basic SEO September 20, 2011 at 1:00 pm #

    Hi there, Wonderful Blog post! I have just retweeted this particular article to my followers.

    • Donna Merrill September 24, 2011 at 1:08 am #

      Thanks for visiting my blog and retweeting. I went to your blog and you are doing a wonderful job for the newbies.

  2. Faith Barnard August 29, 2010 at 9:33 pm #


    Fabulous post! Your content is always right on. Very good Facebook tips to help all of us to use our time effectively and focus on building quality relationships.


  3. Dona Merrill August 21, 2010 at 11:09 pm #

    Looks like we are on the same page this week Tim! We should merge this together lol
    .-= Dona Merrill´s last blog ..3 Helpful Hints For Using Facebook As An Internet Marketing Strategies =-.

  4. Tim Colletti August 20, 2010 at 9:19 pm #

    Hi Donna,

    Very helpful tips on how to use Facebook to your advantage. I have to admit that I do sometimes get caught up in reading, posting and other things on Facebook.

    Time to focus…oh look, a squirrel!


    ~ Tim
    .-= Tim Colletti´s last blog ..Facebook Tip – Organizing Your Facebook Friends =-.

  5. Sandy & Al Abrams August 20, 2010 at 2:20 am #

    Hi Donna,
    As usual, when you say something you put real meaning into it. I like that you give examples and I appreciate the cautionary words along with the encouraging ones.

    I always come away from your posts with a new appreciation for something or having learned something and I want to thank you for that.

    .-= Sandy & Al Abrams´s last blog ..Can The Porta-Potty Cleaner Read The Label On The Vitamins You Took This Morning Part 3 =-.

  6. Joe Emmet August 18, 2010 at 7:01 am #

    Hi Donna,

    Couldn’t agree with you more. Numbers are not (necessarily) what we are after.

    If you’ve ever lived in a major city, you know how cluttered the streets and skyline can be with billboards — they’re everywhere. Even good messages get lost in all the clutter.

    So, your insights are really powerful. When you think about it, our Facebook “real estate” should be viewed as extremely valuable to us and to those whom we seek to attract.

    Our goal should be to find the very best people in the niches we are passionate about and “friend” them (or at the very least, comment on their blogs and then share the link on our facebook page). Getting their content on our page gives our other “facebook friends” a lot of incentive to visit our page frequently. The better our content, and the content we help syndicate on our page, the more highly they’ll think of and value us.

    Not only does it make our task of differentiating ourselves from the vast majority of facebook members easier, it also makes it easy for us to stay on top of what the best people (those we want to emulate) in IM are doing (we don’t have to go any further than our facebook page to do it).

    Thanks again for some great ideas on how we can best support our purpose for being on line.


  7. Richard Goutal August 18, 2010 at 3:02 am #

    A FaceBook fan page should be fun. I like the idea. To be honest, I wonder what the might be like, how I could do that. Maybe we could brainstorm here? I’ll throw out some ideas – maybe you will want to throw them away! ….

    ++ Quotes? (Isn’t that getting old?)
    ++ Jokes relevant to niche?
    ++ Funny YouTube videos?
    ++ Contest of some sort?
    .-= Richard Goutal´s last blog ..Why Do So Many Not “Get” Attraction Marketing =-.

  8. Val Wilcox August 17, 2010 at 11:27 pm #

    Oh yes Donna,
    Facebook can be utilized for so many things. I’ve also learned to be more discriminating when adding friends. Had some interesting “marketers” spamming as a result.

    I stopped worrying abut the numbers after that. I got so caught up in that for a bit. Now I am reconnecting with friends and family. THAT’s what resonates with me.

    Thanks for bringing up these vital points,
    Val 😉
    .-= Val Wilcox´s last blog ..Accept No Limitations =-.

  9. Brenda Freeman
    August 17, 2010 at 12:07 pm #

    Loved, loved, loved this post. Couldn’t agree more that it is not about the numbers. It’s like selling your home, and having loads of lookers who just want to see your house, and are not interested in buying.

    Being new to facebook, I found the information you provided very informative. Thank you
    .-= Brenda Freeman´s last blog ..Am I An Energy Vampire =-.

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