As an “Internet Marketer,” I have been around the block for the past several months. One of the things I like to do is search other peoples websites that are Internet Marketing, Social Marketing, Branding, etc. What I have concluded in my observing Internet Marketing Blogs is that they are repetitive. There is a Blog with a capture page whereby someone is leading you into their Marketing System, giving FREE advice, and the usual protocol we, as Internet Marketers use. Anything wrong with that? No, not at all.
What I have noticed, however, is that when people share their knowledge, as we all do in our own unique ways, they have the “guru” mentality. These are only some of a few, but let’s make it clear what the difference is between a Guru and a Leader.
We, as Internet Marketers all want to brand ourselves naturally in the most honest way we can. We are from that school of thought and it works well. Through our individual gifts, we each have something inside of us to offer to our customers. All this is great. This is being a leader.
However, when someone links in to your blog, face book, etc. You must bear in mind that SOME people coming into your network and following you will not view you as a leader, but as a Guru. That is something we want to make clear in our writings on our blogs.
Why? Because being a leader holds the ethical responsibility of teaching people a method.
It’s important to stress that you are offering this method or service that will help them reach their goals… THEIR GOALS!!! This will put all the responsibility in their laps. So stress that friends.
What if people perceive you as a GURU? That takes the responsibility away from them and puts it on YOU. Only trouble can come from that. This kind of person really doesn’t want to work as we do. Rolling up our sleeves and creating our own niche, continuously learning, and giving. What happens when you are perceived as a Guru is that those people will start to blame you when things go wrong. Now, who has time for that? Not I!
I know this because I’ve seen it in my brick and mortar business as a Psychic. In fact, I’ve done a video on it on my blog page “How To Choose A Psychic” where at the end I tell people that I’m not God, just a messenger.
To distinguish yourself as a Leader, always be humble. Answer questions, but when you see that a person is glorifying you and praising you, get that Aha moment and nip it in the bud by putting the message out that you are there to train. You are the teacher and their role is one of a student. You are not their GURU!