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I joined Jonathan Budd and Mark Hoverson “MLM Launch Formula” recently.  I am part of the 7 Figure Networker System and am always blown away from the information and support I get from it.  So I couldn’t miss this one!

Module 1 was released this past Monday, with a follow-up Q&A session on Friday.  It was a pretty busy night for me this past Friday. I had appointments overlapping each other all day.  But my mouth was watering to get on the first Q&A webinar with Mark Hoverson. I have taken classes from him in the past, and he is an excellent teacher.  Mark makes things real.  He always gives a plethora of information in his teaching modules.

Out of all the valuable information I received, I want to share some of the gems I learned just from Mark’s Q&A webinar.


When you write your message, appeal to the needs of the people on your prospect list.

This applies to your blogs and your PPC campaigns as well, or anything for that matter.

Write in a way that touches their hearts, not their heads.  Think of the 5 senses. I just used the terminology in a recent blog that I could still remember the smell of rain sizzling off the scorching concrete on a hot summer day in New York City.  That memory goes straight to m senses.

Or, another example:  “I remember the first time I ate an ice cream cone, licking it as fast as I could, so it wouldn’t drip down my hand.”   It appeals to peoples’ memories, of course, but even more, to the sensation of eating the ice cream cone.  Get the picture?

WORK YOUR LIST SO THEY KNOW… AND TRUST… “YOU”… (That means YOU, not your product!)

If you have a big list and you don’t really know the people you are sending emails to, they will just get all weird about it.  I recently did this mistake myself.  It was a facebook message I sent to people I knew well, and some that I didn’t know so well.  I got a great negative response from one guy.  Yikes!  I’ll never do that again.  We all learn by mistakes, but why test it out and fail.  Follow this rule and you WILL get positive responses for the most part.

When you are promoting to people, numbers are not as valuable as people who know you!   I have several clients from another business that respond to my emails immediately and say “Count me in Donna… because I trust you.”    Can it get any better than that?  Mark made this point, too.

Branding is so important.  Once you have branded yourself and get a following, a real one that you have a rapport with, that list is golden.  If you are in the numbers game and send out a blast, most of the people won’t even open it up if they are not interested in YOU!

So the lesson here is to pay attention to your list.  It is comprised strictly of people who are following you and have opted into you or your emails to follow you even closer.  They are your followers and you have built some modicum of trust with them already.  Now turn it into unfathomable, endless TRUST.


Mark taught us that when you are offering mentoring, coaching, whatever….

Always Give them FAR More Than They Expect!  Teach them EVERYTHING they could imagine about the subject, and top it off with an extra bonus or two.  It could be a FREE 30 minute webinar or video, for instance.

Then, have them opt-in for a mere $1 or $7 to get so much more…This will blow their minds.  It will have them running to you for information because you are Going The Extra Mile!  They are following you because you are LEADING the way.  They SEE what you’re offering and they can’t wait to get it.  Remember: they’re not lining up to get your product or information… They’re lining up to follow YOU because YOU are proving to them that you are ready to LEAD.

In time, of course, you might offer them your service or product at a higher price.

But don’t get greedy here.  Just look at what Jonathan Budd and Mark Hoverson did in the MLM Launch.

They could have charged $1997 for this course. That’s really what it’s worth.  But instead, they offered it for a measly $297.   Why?  They got many more people opting into this  than they would have by charging a higher price.   And overall, they end up making more money that way.

In other words, more is not always more.  It could be less!

So take a tip from the pros. They have learned so much and shared it ALL with us in turn… so I’m sharing this with you!

I have to say that this is only a snippit of information that I received on Mark’s Q&A webinar.  It was so amazing, and such great and powerful, powerful learning!  But you really had to be there.  Hope this gives you a glimpse if you weren’t.

Many Blessings and thanks to Mark for spending his time and insider master techniques with us.

Donna Merrill

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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  1. Dona Merrill
    July 8, 2010 at 12:11 pm #

    Sandy many thanks! I’ll keep posting what I’ve learned, hey, maybe I’ll do a webinar!
    .-= Dona Merrill´s last blog ..MARK HOVERSON’S Q-A WEBINAR BLEW MY MIND- =-.

  2. Sandy & Al Abrams July 8, 2010 at 12:17 am #

    Hi Donna, It sounds as though you are getting some really valuable information and I appreciate that you are sharing it here for those of us who are not taking the classes. As always, you give usable and helpful info in your posts. I am so glad that I know you.

    Thank you,

    .-= Sandy & Al Abrams´s last blog ..Bet You Don’t Know The Answer To This Question- =-.

  3. Jennifer Hart July 5, 2010 at 2:52 pm #

    Hi Donna, thanks for passing this valuable info on to us! I’ve heard Mark teach before and he really does give incredible insights on how to develop oneself as a leader and attract followers. So great to hear that you are loving the class!

  4. Omar Estrada July 3, 2010 at 4:12 pm #

    Hi Donna!

    yes, this “duet” is really good.

    I took, almost a year ago, the course on PPC taught by JB and Mark. It was simply great. These guys opened my understanding on how “qualify traffic” gets to your offers.

    Always a great experience to learn from the ones doing it right!.

    Thanks for your insights!

    .-= Omar Estrada´s last blog ..Negocios en Internet- superando estereotipos =-.

    • Dona Merrill
      July 6, 2010 at 4:29 am #

      Thank you for your comment Omar. I agree, doing things “right” is the only way to go. I have seen many people give up or drown in this business because they were focused on the quick fix of money, instead of ethics.
      .-= Dona Merrill´s last blog ..MARK HOVERSON’S Q-A WEBINAR BLEW MY MIND- =-.

  5. Kimberly Castleberry June 30, 2010 at 11:05 pm #

    Great insights there Donna! I can see you’re absolutely having a blast with the new class! I’ve run into the “friend” vs “real friend” issue on sending out event invites. Facebook has fixed it now but there was a while we couldnt get to our lists from the event invite box, and so I sent it to everyone, whoopsie! The pricepoint thing is spot on – this is why it’s important to have not just one product but many, at a tiered ladder pricing. Then you still gotta WAY over deliver to make it valuable. This is no longer the information age, information is now free, all of it, its all out there… what is valuable is our time, personal attention, personal way of conveying things and our reputation for those things. Rock solid stuff!
    .-= Kimberly Castleberry´s last blog ..WordPress SEO – The Why -amp How of the Robotstxt File =-.

    • Dona Merrill
      July 1, 2010 at 6:12 am #

      Thanks for your insightful comment Kimberly. Like your style girl. Yes there is so many FREE things on the internet and I suggest people find as much info as they can.
      I am having a blast. But that’s me…when I’m learning something I absorb it and hand have a blast. Thanks so much for your awesome comment. I respect you girl.
      Love Donna
      .-= Dona Merrill´s last blog ..MARK HOVERSON’S Q-A WEBINAR BLEW MY MIND- =-.

  6. Jacqueline Gates June 30, 2010 at 4:08 pm #

    While it does feel a bit like I’m the ONLY person on FB who hasn’t taken JB’s course (my list is nowhere near big enough to fully utilize such advanced training), it is wonderful to get the snippets of info from the Been-there-Done-that crowd that I really CAN use, and the tip on price points is much appreciated.
    And goddess Donna, you don’t need to worry about giving value ~ you do so by the truckload in every single post.
    The goddess aka Jacqui
    .-= Jacqueline Gates´s last blog ..The Power of Focus =-.

    • admin
      June 30, 2010 at 8:51 pm #

      Awww Thanks Jacqueline, What sweet words coming from my Goddess. You are so not the only person who hasn’t taken JB’s course. There many “leaders” out there. You are just running in circles who are connected to him.
      Keep up your good work – you not only inspire me, but all the rest.


  7. admin
    June 30, 2010 at 5:51 am #

    Hi Becca
    Mark is a great teacher for me. The way he communicates sticks in my brain. I will be sharing more of what I’m learning from Mark and Jonathan when I can catch my breath!

  8. Becca June 30, 2010 at 3:12 am #

    I am not a part of this new training but I have heard such wonderful things about Mark Hoverson. Looking forward to hearing more 🙂
    Take care,
    .-= Becca´s last blog ..Got Goals =-.

  9. Dona Merrill
    June 30, 2010 at 1:20 am #

    Hey Teresa, thanks for your kind words. Every time I hear something over again, it gives me a new perspective on things.
    Take care!
    .-= Dona Merrill´s last blog ..MARK HOVERSON’S Q-A WEBINAR BLEW MY MIND- =-.

  10. Teresa Ivory June 29, 2010 at 12:42 pm #

    Wonderful, Donna! You know…I’ve heard this all before…but it sounds so much better coming from you…must be that trust you’re talking about!
    .-= Teresa Ivory´s last blog ..Do You Work For Free =-.

  11. Val Wilcox June 28, 2010 at 3:26 pm #

    Great background info about price markers on some products. As long as value is delivered as promised, the price is worth while. 🙂
    .-= Val Wilcox´s last blog ..The Key – Your Burning Desire… =-.

  12. Venus :) June 28, 2010 at 12:02 am #


    Thanks for sharing this awesome info!
    You sure put it on a silver platter for us!
    Thank you for sharing the value.
    Venus 🙂
    .-= Venus :)´s last blog ..Listen To Yourself =-.

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