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This post was most recently updated on February 23rd, 2014

https://www.donnamerrilltribe.comWhen entering the internet marketing world, there is so much new verbiage one has to get accustomed to.  When you hear the terminology “BRANDING,” it can mean different things to different people.  We all understand that the meaning of branding is to let people know who you are.



The reason for branding is to let people visiting your blog know who you are and what your interests are. You will be talking to people who are attracted to your ideas, personality, business, advice or whatever else you are offering them. 


Many people won’t be attracted to your “brand” and that’s o.k.  You don’t really need people on your blog who are not interested in your niche, or are not eager to follow you.  They will never convert well into customers or clients.

Here are some helpful hints to Brand Yourself!



1. Be You. Now this is easier said than done.  Sometimes it takes a little soul searching if you are unsure of yourself.  I suggest that you keep on writing your blogs.  Write them from your heart, and you cannot go wrong. The more you write, the better you will get at it.



2. Another way of communicating to people is to get your message out by video. You can sign in to a YouTube account, Talk Fusion (which is the latest rage), or any other method of video.  In our Tribe Mastermind Community, there was a 30 day video challenge.  This means that for 30 consecutive days, you produce a video.


Now this may sound challenging, but I’ve seen so many people grow by leaps and bounds after just a few times.  By the end of the challenge, I observed that the people who stayed committed to it were speaking with ease, and getting their message across with full confidence.  So think about that as another way of branding yourself.



3. Remember that you will never know everything. But that shouldn’t stop you from giving some great expert tips and advice to your readers.  Do you find yourself saying “I can’t explain all that technology.”   Or  “Who am I to teach others about blogging when I just got started myself?”


STOP! These are excuses.  Here is the golden rule:  WHATEVER YOU HAVE LEARNED, EVEN THE TINIEST THING FROM YOUR COURSES OR ONLINE DISCUSSIONS, BLOG IT!  You will find that it is new knowledge to most people.  And when you’re the first to tell them, you’re branding yourself (in their eyes) as an expert in that niche!



4. If you are lacking confidence in front of the camera, just keep on doing it anyway. Remember that you do not have to look like a movie star.  People are far more attracted to other people that they can relate to.  And that my friend is YOU!



5. Always throw in some personal information. You don’t have to reveal everything about yourself, but things like  a video of you and your dog, or how happy and grateful you are sitting on the beach… it goes a long way toward branding YOU to your readers and viewers.


It doesn’t always have to be up close and personal, just share parts of your life occasionally so people are reminded who you are aside from the business “You”.  It makes you a REAL person in the eyes of a prospective customer or client.



6. Branding is really a great way to build your business.  Most of us agree, but some of us forget to … JUST DO IT!   Many people have brilliant ideas, but are unsure of telling the world.   When you learn something, write it out and get it up on your blog.  This is TAKING ACTION.  It’s the only way your branding will start making your “life-size” to your viewers.



7. Once you have established yourself through your personal branding, like-minded people will usually be attracted to YOU!  I find that working moms, for instance, are attracted to other working moms; eager MLM associates are usually attracted to other MLM associates, etc.



8. “BUT WHAT ABOUT SELLING MY PRODUCTS?” That will come.   You have to understand that No One wants to go on a site and be sold!  People buy people, not products.  The more you focus on branding yourself rather than selling something, the more people will visit YOU.


Everything you have learned on your path will be there for people to find value in.  When they ultimately get to wanting to know more about your business opportunity, product, etc. – it will be because they have resonated with YOU, and now want to explore a deeper working relationship with you.



9. OPT-IN BOXES: you can have an opt-in box for your services, affiliate products, etc.   Once people “opt in” you have their email and other information about them.   This is how you build your list.  Just remember… these people only opt-in once they’ve gotten to know YOU and found resonance with your personal brand.



10. The final word is, BE YOURSELF! People can always tell if someone is genuine or just out to make bucks.  You want to take the role of a leader.  And you will become one to the extent that you personally brand yourself as THE leader your readers and viewers are looking for.

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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  1. Marquita Herald
    December 14, 2016 at 4:47 am #

    Excellent tips as always Donna. The reality is everything we do online from conversations to content ultimately contributes to our brand.
    Marquita Herald recently posted..How Rituals Empower Your RoutinesMy Profile

  2. Mary Lou Kayser July 4, 2010 at 6:28 pm #

    Hi Donna,
    This is a terrific list for anyone who is looking for a starting point on setting up their personal brand. What so many network marketers are never taught is that their business success is NOT just about the company they have signed up with but lies mostly within their own power — who they are, why they do what they do, and what actions they take every day. Thank you for bringing these important points to the forefront!
    Mary Lou
    .-= Mary Lou Kayser´s last blog ..Is It in Our Best Interest to Accept All Friends on Facebook =-.

    • Dona Merrill July 6, 2010 at 12:02 pm #

      Thank you Mary Lou for acknowledging this point. I believe it is necessary to get the word out, even though a lot of us know it as a golden rule! My quest is to assist the numerous amounts of newbies coming into the fascinating world of internet marketing.
      Most of the newbies I meet are from MLM’s and are taught to go go go! But that’s not how it works.
      Thanks again,
      .-= Dona Merrill´s last blog ..MARK HOVERSON’S Q-A WEBINAR BLEW MY MIND- =-.

  3. Dona Merrill June 30, 2010 at 1:11 am #

    Thanks Janette
    Yes, #3 is very important because no one can ever know Everything! If we get all caught up in that, we just stagnate.
    .-= Dona Merrill´s last blog ..MARK HOVERSON’S Q-A WEBINAR BLEW MY MIND- =-.

  4. Janette Stoll June 29, 2010 at 3:46 pm #

    Hi Donna,

    Terrific tips on branding. I love #3 about not knowing everything. I think people hold themselves back because fear of not being an expert. Every expert has to start somewhere.

    Thanks for sharing!

    .-= Janette Stoll´s last blog ..How to Use Exclusivity -amp Scarcity as Marketing Strategies in Direct Sales =-.

  5. Marco Amaro June 27, 2010 at 9:30 pm #

    Hi Donna!

    Great tips about branding! This is certainly a very relevant subject in online business.

    We have to brand ourselves in order to make people to trust us, so we can make business with them later!

    .-= Marco Amaro´s last blog ..Guía De Inicio Rápido De Twitter =-.

  6. Karla Setchel June 27, 2010 at 4:25 am #

    Thanks Donna,
    Great info! I learn so much from you 🙂
    Karla Setchel
    .-= Karla Setchel´s last blog ..Do You Have Trouble Reading Because it’s too Painful to Hold the Book =-.

  7. Magali Delgado June 25, 2010 at 3:28 pm #

    Hi Donna!

    What good advice!
    In what do you mean personal brand you’re right, people join people, not companies, has motivated me to make videos, for me, has been difficult to make videos but now I know that no matter if I’m not as a movie star ..
    I’ve learned a lot from this post!
    Thank you very much
    .-= Magali Delgado´s last blog ..Un Nuevo Fenómeno llamado “Media Meshing” =-.

    • admin June 29, 2010 at 4:36 am #

      Make those movies Magali!!!
      The more you do it, the more comfortable you get. It doesn’t have to be perfect. You are a very beautiful woman and will shine on that camera!

  8. David A Haines June 25, 2010 at 2:24 pm #

    Donna, this post is fantastic! You keep bringing the value each time you post. Thanks for such great advice!


    David Haines
    .-= David A Haines´s last blog ..Betty White Is Stopping You From Being Successful! Huh? =-.

    • admin June 29, 2010 at 4:35 am #

      Thank you David
      I’m trying my best to share what info comes across my mind.

  9. emmie olivas June 24, 2010 at 10:00 pm #

    Thanks for the great post! Branding is so important in any industry and you can defiantly take really good points away from this post and put into action. Keep up the good work.


    • admin June 29, 2010 at 4:33 am #

      Thanks Emmie
      Branding is the backbone of our business.

  10. Lisa Molina June 23, 2010 at 6:01 am #

    Donna, Great tips about branding! I wholeheartedly agree – especially with the first one BE YOU! I heard a great quote by Oscar Wilde.. “Be yourself – everyone else is taken”. This one sounds so simple – I had a hard time with it. I mean, I wanted better results, so how could I just BE ME.. and get better results. AHHH – therein lies the key. To be ourselves is the ONLY way to get great results.. but it took long years of me attempting to be something else. Once I figured out that I really could just be me, WOW – what a burden lifted. It was so much less energy expended just to be myself and gave me tons of energy to do the income producing activities! Great Tips Donna! Best, Lisa
    .-= Lisa Molina´s last blog ..Fatal Mistake as an Entrepreneur =-.

    • Anonymous June 23, 2010 at 6:07 am #

      Thank you Lisa
      Yes being yourself is the most powerful thing we can do!

  11. Omar Estrada June 23, 2010 at 4:19 am #

    Great extra tip, Donna! Will keep it in mind…

    I honestly want to become better at it. The best part is that I produce videos professionally, and torture the poor people in the crew and acting LOL

    This is like a punishment 🙂

    .-= Omar Estrada´s last blog ..¿Qué Modelo de Negocios Implementar? =-.

  12. admin June 23, 2010 at 4:11 am #

    Omar, with your personality and great looks, you would be fab in front of a camera. Just pretend you are talking to people.
    When I had to do some TV shows back in the day, I was so scared to step in front of “live” cameras, but I did it for my business. With that in mind, I wasn’t self conscious at all, I kept repeating in my head “this is for my business!”
    Hope it helps

  13. Omar Estrada June 23, 2010 at 1:51 am #

    LOL “If you are lacking confidence in front of the camera, just keep on doing it anyway”

    This is a hairy topic for most of people, me included, Donna. Honestly, I really can´t understand why I just don´t learn “how to dialogue” with the camera…

    I can teach FOR HOURS! but every time I start dealing with a camera, I end up messing everything again and again.

    I would easily kill Hollywood´s production money 🙂 but as you suggest, I keep doing it!

    Thanks for the awesome tips!
    .-= Omar Estrada´s last blog ..¿Qué Modelo de Negocios Implementar? =-.

  14. Teresa Ivory June 22, 2010 at 8:09 am #

    Fantastic post, Donna! Personal branding is a subject that you are an obvious expert in. You are so real in all your posts! I didn’t miss the fact that your list stared with “Be You” and ended with “Be Yourself” – a perfect way to emphasis how important it is to…well Be Yourself!
    .-= Teresa Ivory´s last blog ..Do You Work For Free? =-.

    • Dona Merrill June 23, 2010 at 1:04 am #

      Yes Teresa, and YOU are so typical of a great brand because YOU are always YOU in your blogs. As I follow them, I see a great big heart waiting to heal people and help them along the way. Thanks Donna
      .-= Dona Merrill´s last blog ..10 TIPS ON BRANDING YOURSELF =-.

  15. Raisa Garrido June 21, 2010 at 11:07 pm #

    Hi Donna,
    Great tips! and very powerful the idea to be yourself, because, nobody can be “youer” than you; and people like to connect with real people, and people that can give them value. Is like a chain, we learn from someone and then we teach somebody.
    Thanks Donna!
    .-= Raisa Garrido´s last blog ..Desarrollo Personal con Jim Rohn =-.

  16. Danielle Zack June 21, 2010 at 9:43 pm #

    Great Stuff Donna!
    Every tip you offer is great. If anyone is wondering about branding, they know now. I love the ‘final word’. Your brand is YOU! And that’s all there is to it. Once the brand is established everything falls into place. 😉

    Thanks Donna!

    .-= Danielle Zack´s last blog ..Top 3 Ways to Boost Your Brand in Social Media =-.

  17. Beth Allen June 21, 2010 at 6:16 pm #

    These are fabulous tips for anyone looking to create and cultivate their brand online! I love that you started and ended with Be Yourself! Truly the most important thing anyone can do….authenticity is what attracts!

    Thanks so much Donna!
    .-= Beth Allen´s last blog ..The Pain of Discipline or the Pain of Regret …. The Choice is Yours! =-.

  18. Val Wilcox June 21, 2010 at 2:02 pm #

    What great tips on Branding yourself. Selling your opportunity or products should never be the first thing people associate with your name. You earn their trust by sharing and giving them something of value.

    Honestly, this makes me feel so good anyway, I love the relationships I have formed through blogging. Be yourself! Yes, yes, yes!
    Val 😉
    .-= Val Wilcox´s last blog ..When the Why is Big Enough… =-.

  19. Sandy Abrams June 21, 2010 at 3:12 am #

    WOW! Donna. These tips are so right on. I am still learning how to brand myself by putting more of myself into the blogs I write. I mostly write about health, nutrition, and a healthy lifestyle and I get involved in presenting the information and sometimes forget to present myself as well as present Al. A whole package of who we are and what we stand for.

    Thanks for the great tips and reminder

    .-= Sandy Abrams´s last blog ..Is It Food?? Was It Really Food?? What Was It?? Do We Care?? =-.

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