Pinterest grows your blogging audience in many ways.
I will show you a few here.
So, first, let’s understand something.
Every blogger needs to grow their blogging audience.
That’s the only way to get readership.
And readership means a profit base.
As critical as it is to grow your blogging audience, you may just get stuck on SEO and ranking your blog posts on Google search.
But do you really think you need Google to get people to your blog?
Have you even considered the potential for Pinterest to grow your blogging audience?
If not, take a few minutes here to consider it.
Pinterest is a search engine
Yes, Pinterest is a social media site.
But far more, it’s a search engine.
So in that way, it’s an alternative to focusing on Google’s search engine.
And for many bloggers, it can be an easier road to travel.
For instance, Google demands that you publish long, well-researched blog posts.
It’s not an easy thing to do on a consistent basis.
But that’s just the beginning of the SEO maze.
There are so many things you have to do beyond that.
But Pinterest can be as simple as posting a captivating image linking to your blog post.
Sure, you still need to write high-quality blog posts.
But they don’t have to read like ebooks.
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And they don’t have to jump through all the hurdles necessary to get ranked high in Google search.
In fact, they don’t have to rank high in Google search at all.
They just have to contain valuable information for your targeted readers.
And you can get those readers by growing your Pinterest following.
That means, you need to have good images with targeted keywords that will be found with Pinterest search.
Pinterest grows your blogging audience by showing your images to people searching your keywords.
All you need to do is link your images to your relevant blog posts.
Pinterest is a visible medium
Pinterest is all about posting images, which are called “pins.”
Because Pinterest is a totally visible medium, you have to make sure your images are captivating.
That means, first and foremost… make them appealing and interesting for people searching your keywords.
And make sure they link only to your highly relevant blog posts.
You don’t want to post a pin that shows a kid playing with his dog, and link it to your blog post about Facebook ads.
It makes no sense.
Sure, you might get a lot of people to click on a cute dog photo, but so what?
They’ll only end up on a blog post they have no interest in.
That’s great for increasing your bounce rate, but really… that’s not what you want.
How to make great images
There are many good software programs you can use to create good images.
Canva may be the most popular, especially the free version.
Snappa and PicMonkey are good alternatives.
If you use something else, that’s fine, too.
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Now, remember to use your own photos as well as stock images.
Pinterest grows your blogging audience by getting people to click links on your pins.
Those links need to go to specific blog posts.
But unless you have a compelling pin image, people are not likely to click on it.
So don’t just grab free stock images and think it will entice people to click through to your blog.
Make them really interesting, and even add a few words to make them compelling.
Sales text messages like “learn how to” or “free offer” or “20 percent discount this week” etc. are great ways to get click-throughs to your blog.
Do you need a Pinterest following?
It’s important to build a Pinterest following.
Posting consistently, with good pins that link to valuable blog posts is a great way to do that.
As important as this “pinning” activity is, it’s also important to “repin” the content of other, influential pinners in your niche.
That way, you start building a relationship with them, and with their followers.
But perhaps the most powerful way to get traffic back to your blog, is to pin your images to other people’s “boards.”
Now, you have to make a formal request to join someone else’s board.
But you should do that if they are in your niche, very active and have lots of followers.
That way, even if you don’t have that many followers yourself, you can share your pins on far more active boards and get tons of traffic back to your blog.
Understand, though, that when you request joining someone’s board, they will usually first look to see that you have a decent following of your own.
So, yes, you need a following.
But not necessarily a huge one.
And you can leverage a relatively small following into enormous exposure by sharing your pins on boards that have a far bigger following.
That’s an enormously powerful way that Pinterest grows your blogging audience.
Your Pinterest strategy
There are several things you must do to build your Pinterest presence.
You need to build a variety of boards that correspond to the special interests in your blog’s niche.
So if you have a health blog, you might have a Pinterest board for vegan recipes, another for natural remedies, another for exercise, and yet another for positive mindset.
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Write valuable blog posts in each of these categories.
Pin high-quality images to each of your boards.
Link them back to your blog posts.
Do it consistently.
Build a following.
Then ask to join other boards from some of the big Pinterest influencers in your niche.
Share your pins to those boards as often as possible.
How Pinterest grows your blogging audience
Following a strategy like that will certainly help grow you blogging audience.
And it doesn’t require an enormous effort, just a consistent one.
That can really help send people to your blog posts, and build a highly engaged audience.
Leave me a comment below.
I’d love to hear from you.
Do you use Pinterest to promote your blog?
Are you interested in starting?
Do you know other ways that Pinterest grows your blogging audience?
–Donna
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