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Why you need a blog

Why You Need A BlogYou need a blog if you want to connect with people online.

Sure, you can just go out on social media sites and leave comments, likes, up-votes and the rest.

But if you really want to connect with people, then blogging could be the perfect thing for you.

Here are some of the reasons.

Your business card

A blog is a great way to make new contacts when you’re online.

Think about when you’re trying to connect with people.

There’s no better way than to start a blog.

I think of it like a business card.

You know what it’s like when you meet somebody at a party or function, and they don’t know who you are?

What do you do?

Well, you give them your business card right?

That’s what a blog is like when you’re working online.

You meet somebody on Facebook or Twitter.

They don’t know who you are.

So you put a link to your latest post.

Now, they get to know who you are, what you do, how you can help them.

It’s like your business card, right?

Your content hub

When you write a blog, you put a lot of content on it.

You write articles.

Maybe you do a video once in a while.

And you include images, photos, all those things.

That’s all content.

Then you can share that content on social media.

Or you can connect to it in an email message.

You could even link to it from a video, ebook or infographic.

So the whole point of having a blog is to put a lot of content online for people to see and read.

It is in fact, your content hub.

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Without it, all your content would go directly onto third-party sites like Facebook, for instance.

They would control it.

And they could always disallow, change or ban it.

They could even ban your entire account for just about any reason.

So one of the great things about having a blog is that you own your very own content hub.

Sure, you can share it on third-party platforms.

But you have your own private website to publish your content.

A blog gets you involved

One of the hard things about working online or trying to get your business or idea seen by other people is this.

You need to have access to the people who would be interested in it.

find people interested in what you do

Well, a blog helps you get involved with those people.

Just think how hard it is, for instance, to get on Facebook and start talking about who you are and what you do… if you don’t have a blog.

All you have is your status update and comments.

But with your own blog, you can link to it and say “follow me over here and see what I’m doing.”

When people click links to your posts, they can comment on them.

And they can share those links to other people in their social media circles.

At the same time, you can go to their blogs or videos and share them on your social sites.

You can even share them within your own articles.

Or give credit to them in your articles.

So a blog really helps you get involved with your prospects, your audience, and other bloggers. 

Your sales page

A blog also functions as a sales page.

If you offer a product or a professional service, for instance, you can tell people about those things on your blog.7 proven ways to sell services on your blogAnd you can link directly to your sales pages, or ways that people can hire you.

But this is not just for selling stuff.

You can also “sell” your ideas, or promote interest in your cause.

So if you have a blog about understanding the challenges of autism, for instance… you can use it to share your information, stories, videos, photos and inspiration.

It’s a great way to bring people into your world, your business, your ideas and your passion.

You can use it to encourage others to buy from you, hire you, or join in your cause or passion. 

Gain authenticity

A blog makes you real.

It humanizes you.

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People don’t just see your products, business, profession, or passion.

They get to see YOU.

It’s not just a place to share your content.

But it is also a platform for sharing yourself with the world.

Who are you?

What kind of person are you?

How can you engage with others?

These things attract people to your blog to “learn more” about YOU, not just your topics.

It makes you authentic.

Why you need a blog

You can see there are many reasons to blog.

But you can’t just start up a blog and let it sit.

You can’t just write an article on it twice a year and expect to build a following, or get any of the results you are hoping for.

Be consistent in your effort.

Publish blog posts that will interest, inspire and help people in your audience.

And publish according to a regular schedule.

It could be once a month, once a week or once a day.

But be consistent in publishing great content that people will look forward to seeing.

Then get down to the work of sharing that content everywhere and every day.

Top Tier Coaching

Are you blogging now?

Have you been blogging for a long time?

Either way, it’s important to take a moment to get clear just why you need a blog.

Special Free Offer: Let me help you start blogging now!

Leave me a comment, and tell me why YOU need a blog.


PS: Please share this article on your favorite social sites, too 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.


12 Responses to Why you need a blog

  1. Anil Agarwal
    December 17, 2020 at 10:01 pm #

    A blog is useful for so many things including brand building, influencer marketing, and making money online.

    Hardly, it costs you $100 per year including hosting and domain charges. But it’s an excellent way to create great content, reach out to other bloggers and make profits along the way.

    You rightly said that one can’t just start a blog and sit and wait for it grow. You have to go out, spend time and promote it so it will start attracting potential customers.

    One should spend more time promoting their content and network with others in order to make their blog successful.

    Anil Agarwal recently posted.. Top 50 Social Bookmarking Sites List for 2021 with High DA to Get Quality Links and More Exposure

    • Donna Merrill December 18, 2020 at 9:23 am #

      Hi Anil,

      Indeed, a blog can do so many things for such a low overhead. I’ve run my own businesses for decades and when you factor in your overhead expenses, a blog costs nothing compared to that.
      And one thing you mention is so important and that is we should spend more time promoting our content and networking with others to make their blog successful. That is worth more than the content we share. Its up to us to spread the word.

      Donna Merrill recently posted..Best bloggers to follow in 2021My Profile

  2. Lesly Federici
    November 16, 2020 at 12:14 pm #

    Hi Donna,
    Just about everything is online now. So now is the time, if you haven’t already, to create a blog, improve the one you already have, and develop an online presence. As you know, we’ve been blogging for years. I took some time off and now working my way to be more involved. So to build a better blogging experience you have to get involved, make things happen. Wonderful to be visiting again 🙂

    • Donna Merrill November 17, 2020 at 11:42 am #

      Hi Lesly,
      Love to see you here. What a great idea you have to improve the existing blog one has.
      Even if a person didn’t blog for a while, they can use their blog again with something they deem important for others to learn about.
      Donna Merrill recently posted..Why you need a blogMy Profile

  3. Sandy Cooper November 16, 2020 at 9:24 am #

    Hey Donna
    Having read this I thought it was extremely enlightening. I appreciate you finding the time and energy to put this informative article together. I once again find myself personally spending a significant amount of time both reading and leaving comments. But so what, it was still worth it!

    • Donna Merrill November 17, 2020 at 12:05 pm #

      Hi Sandy,

      When blogging we need to spend the time to be both reading and leaving comments. This is how your blog can grow.

      Donna Merrill recently posted..Why you need a blogMy Profile

  4. Hussain Omar
    November 14, 2020 at 5:51 am #

    Hey Donna,
    Great post!

    For me, blogging is a mix of the passion and the way of expression. Through it I met a lot of great people like you.

    Thanks for sharing this great post!

    Keep posting!


    Hussain Omar recently posted.. Top 60+ SEO Quotes | 2020/2021 Quotes | Expert Roundup

  5. Ryan K Biddulph
    November 12, 2020 at 5:27 pm #

    All excellent reasons Donna. Kelli and I were chatting about this today. Blogs are qualifiers for your business because people easily ready, process and trust blog content they vibe with. From there, business possibilities really are limitless as far as landing clients and customers. Blogs are like business cards leading to a most powerful, trust-building, credibility-expanding freebie that grows your business exponentially over the long haul.


    Ryan Biddulph recently posted.. 1 Tip for Bloggers Who Write and Sell eBooks

    • Donna Merrill November 17, 2020 at 11:58 am #

      Hi Ryan,

      Indeed Blogs are like a huge business card. People that don’t know you well can review your blog and see what you are all about. Giving great content can wow them! It sure is a trust builder and can grow your business.

      Donna Merrill recently posted..Get great Instagram traffic to your blog for freeMy Profile

  6. Don Williams November 11, 2020 at 6:57 pm #

    I really like to read new articles about blogging, I’m trying to learn more about it every day and this post help me to know more about it, thank you for this great article Donna

    • Donna Merrill November 12, 2020 at 3:43 pm #

      Hi Don,

      Reading new articles about blogging is a great way to get your own blog to work well. I’ve been blogging for 10 years now and I still love to read blogs in that niche. There is Always new stuff to learn and apply.

      Donna Merrill recently posted..Is your blog getting results?My Profile

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