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How Pinterest grows your blogging audience

How Pinterest grows your blogging audiencePinterest grows your blogging audience in many ways.

I will show you a few here.

So, first, let’s understand something.

Every blogger needs to grow their blogging audience.

That’s the only way to get readership.

And readership means a profit base.

As critical as it is to grow your blogging audience, you may just get stuck on SEO and ranking your blog posts on Google search.

But do you really think you need Google to get people to your blog?

Do you need Google to get people to your blog

Have you even considered the potential for Pinterest to grow your blogging audience?

If not, take a few minutes here to consider it.

Pinterest is a search engine

Yes, Pinterest is a social media site.

But far more, it’s a search engine.

So in that way, it’s an alternative to focusing on Google’s search engine.

And for many bloggers, it can be an easier road to travel.

For instance, Google demands that you publish long, well-researched blog posts.

It’s not an easy thing to do on a consistent basis.

But that’s just the beginning of the SEO maze.

There are so many things you have to do beyond that.

But Pinterest can be as simple as posting a captivating image linking to your blog post.

Sure, you still need to write high-quality blog posts.

But they don’t have to read like ebooks.

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And they don’t have to jump through all the hurdles necessary to get ranked high in Google search.

In fact, they don’t have to rank high in Google search at all.

They just have to contain valuable information for your targeted readers.

And you can get those readers by growing your Pinterest following.

That means, you need to have good images with targeted keywords that will be found with Pinterest search.

Pinterest grows your blogging audience by showing your images to people searching your keywords.

All you need to do is link your images to your relevant blog posts.

Pinterest is a visible medium

Pinterest is all about posting images, which are called “pins.”

Because Pinterest is a totally visible medium, you have to make sure your images are captivating.

That means, first and foremost… make them appealing and interesting for people searching your keywords.

And make sure they link only to your highly relevant blog posts.

You don’t want to post a pin that shows a kid playing with his dog, and link it to your blog post about Facebook ads.

It makes no sense.

Sure, you might get a lot of people to click on a cute dog photo, but so what?

They’ll only end up on a blog post they have no interest in.

That’s great for increasing your bounce rate, but really… that’s not what you want.

How to make great images

There are many good software programs you can use to create good images.

Canva may be the most popular, especially the free version.

Snappa and PicMonkey are good alternatives.

If you use something else, that’s fine, too.

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Now, remember to use your own photos as well as stock images.

Pinterest grows your blogging audience by getting people to click links on your pins.

Those links need to go to specific blog posts.

But unless you have a compelling pin image, people are not likely to click on it.

So don’t just grab free stock images and think it will entice people to click through to your blog.

Make them really interesting, and even add a few words to make them compelling.

Sales text messages like “learn how to” or “free offer” or “20 percent discount this week” etc. are great ways to get click-throughs to your blog.

Do you need a Pinterest following?

It’s important to build a Pinterest following.

Posting consistently, with good pins that link to valuable blog posts is a great way to do that.

Grow your Pinterest market quickly

As important as this “pinning” activity is, it’s also important to “repin” the content of other, influential pinners in your niche.

That way, you start building a relationship with them, and with their followers.

But perhaps the most powerful way to get traffic back to your blog, is to pin your images to other people’s “boards.”

Now, you have to make a formal request to join someone else’s board.

But you should do that if they are in your niche, very active and have lots of followers.

That way, even if you don’t have that many followers yourself, you can share your pins on far more active boards and get tons of traffic back to your blog.

Understand, though, that when you request joining someone’s board, they will usually first look to see that you have a decent following of your own.

So, yes, you need a following.

But not necessarily a huge one.

And you can leverage a relatively small following into enormous exposure by sharing your pins on boards that have a far bigger following.

That’s an enormously powerful way that Pinterest grows your blogging audience.

Your Pinterest strategy

There are several things you must do to build your Pinterest presence.

You need to build a variety of boards that correspond to the special interests in your blog’s niche.

So if you have a health blog, you might have a Pinterest board for vegan recipes, another for natural remedies, another for exercise, and yet another for positive mindset.

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Write valuable blog posts in each of these categories.

Pin high-quality images to each of your boards.

Link them back to your blog posts.

Do it consistently.

Build a following.

Then ask to join other boards from some of the big Pinterest influencers in your niche.

Share your pins to those boards as often as possible.

How Pinterest grows your blogging audience

Following a strategy like that will certainly help grow you blogging audience.

And it doesn’t require an enormous effort, just a consistent one.

That can really help send people to your blog posts, and build a highly engaged audience.

Top Tier Coaching

Leave me a comment below.

I’d love to hear from you.

Do you use Pinterest to promote your blog?

Are you interested in starting?

Do you know other ways that Pinterest grows your blogging audience?


PS: Please share this article on your favorite social sites 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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14 Responses to How Pinterest grows your blogging audience

  1. Ryan K Biddulph
    December 14, 2020 at 11:55 pm #

    Smart tips here Donna. I find it amazing how my BFP Pinterest board has grown so much organically. Many awesome bloggers Pin to it regularly and I do not even touch it save Pinning a few blog posts and guest posts here and there. What a powerful medium that is indeed an eye-popping search engine.


    Ryan Biddulph recently posted.. 1 Simple Way to Get Blog Post Ideas through Google

  2. Kerry Francis December 14, 2020 at 2:53 pm #

    I do have Pinterest but I’ve only used it for getting inspiration on certain things, I’ve never really thought about using it as a means of growing my blog audience. Thank you for this wonderful idea and I will surely be trying it out.

    • Donna Merrill December 16, 2020 at 2:07 pm #

      Hi Kerry,

      I too started Pinterest to use for myself like decorating ideas and recipes but I then realized (Duh) this also is a great platform to engage with others. Therefore it is great for business. Glad you liked the post.

      Donna Merrill recently posted..Best bloggers to follow in 2021My Profile

  3. Hussain Omar
    November 14, 2020 at 6:40 am #

    Hey Donna,
    What an awesome post!

    Thanks for sharing this great Pinterest strategy. I really consider it the success recipe there.

    Keep it up!


    Hussain Omar recently posted.. Top 60+ SEO Quotes | 2020/2021 Quotes | Expert Roundup

    • Donna Merrill November 17, 2020 at 11:43 am #

      Hi Hussain,

      So happy you liked this article. There is a certain strategy using Pinterest and it can work as long as we put in the time and energy into that platform.

      Donna Merrill recently posted..Why you need a blogMy Profile

  4. Emenike Emmanuel
    November 11, 2020 at 7:26 am #

    That was a nice one, Donna.

    I’ve not really explored Pinterest for our insurance blog but I will surely consider it soon.

    Thanks for the amazing strategies you shared here.

    Canva is an amazing tool for creating Pinterest-friendly images.

    I look forward to reading amazing articles from you again.

    – Emenike

    Emenike Emmanuel recently posted.. How Humble Leadership Really Works

    • Donna Merrill November 12, 2020 at 9:50 am #

      Hi Emenike,

      Pinterest is really cool for your insurance blog because insurance is something just about everyone needs. Coming up with nifty images can be so easy on Canva. You get an idea, you match it up with an image and bam… Its so nice to see you again

      Donna Merrill recently posted..Why you need a blogMy Profile

  5. Marquita Herald
    November 9, 2020 at 3:43 pm #

    Good timing Donna. I have a Pinterest business account with quite a bit of content, but I shifted my attention to Instagram several months ago. In your last post, I shared how my Instagram account had been closed. I thought it might be the images, but I confirmed that they do allow Unsplash which is where I get my free images.

    Then I met a professional photographer who spent 5 years building his following on the site – only used his own images – had thousands of followers, and they abruptly shut him down. No notice, no reply to dozens of attempts to get answers. I was disappointed, I can’t imagine how frustrating that must have been for him. Anyway, maybe it’s time to revisit Pinterest. Thanks!
    Marquita Herald recently posted..A Turning PointMy Profile

    • Donna Merrill November 12, 2020 at 9:56 am #

      Hi Marquita,

      When it comes to images, we have to be careful because things like this can happen. I like to use Canva. However, whenever I upload my own images of photos I’ve taken myself, I find it does get more attention than stock photos. I can’t do it all the time, but try to upload as many pictures I can so I can create my own social media and blogging images.

      So sorry your Instagram account has been closed. I am sure you can re-open it if you chose to do so. And it must have been so frustrating to that photographer after five years of building images. The more I see things like this, the more I’m prompted to make my own images. Its fun!

      Donna Merrill recently posted..Why you need a blogMy Profile

  6. Noman Sarwar November 6, 2020 at 10:48 am #

    Pinterest is the most popular visuals search engine across the world and people love to search on Pinterest whatever they need. That is the reason, you should also be there on Pinterest with a properly optimized business profile to drive more traffic to your business or blog.

    • Donna Merrill November 6, 2020 at 12:09 pm #

      Hi Norman,

      When it comes to visual searching, Pinterest does take the lead. We do have to optimize our profile so that we can drive more traffic.

      Donna Merrill recently posted..How Pinterest grows your blogging audienceMy Profile

    • Donna Merrill November 12, 2020 at 9:57 am #

      So true Norman,

      Pinterest is the most popular visual search engine. If we come up with a plan and use images properly, it can lead to our business or blog, whichever we decide.

      Donna Merrill recently posted..Why you need a blogMy Profile

  7. Donna Merrill November 4, 2020 at 12:37 pm #

    Hi Lisa,

    I just love to share my blogs on Pinterest. I’ve met some new peeps there and support them as well. Indeed, Pinterest has gone through so many changes that it is kind of difficult to keep up. But as a social media platform, it can work well. I too think it is the happiest social media network to be on today.

    Donna Merrill recently posted..Get great Instagram traffic to your blog for freeMy Profile

  8. Lisa Sicard
    November 4, 2020 at 12:26 pm #

    Hi Donna, I do use Pinterest and I use it with Tailwind which has really helped me along the way! I save time and have over 100K views per month with the tribes of Tailwind.
    I did not realize the SEO value of Pinterest. There is still so much I don’t know about Pinterest as it has made many changes this year and over time. Even our profiles and boards look different today. But I think it’s the happiest social media network to be on today!
    Thanks for sharing about it here Donna.
    Lisa Sicard recently posted..Stand Out From the Crowd as a Business with These 4 TipsMy Profile

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