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Best bloggers to follow in 2021

Best Bloggers To Follow

The best bloggers to follow 2021 are those who can best help you.

If you are a blogger, you want to build your own blogging business.

So it makes perfect sense for you to peek at what other bloggers are doing to build theirs.

But how do you know which are the ones you should follow closely?

Or, if some of those bloggers offer training courses or coaching for bloggers… which are the best ones to work with?

I’ll answer those questions in this article, to help you determine who are the best bloggers for you to follow in 2021.

What is the best advice for blogging?

You have to know what you want to accomplish.

For example, let’s say that you have a health blog.

Do you want to help people find alternative cancer treatments?

Or maybe information about relieving digestive disorders?

Is it your plan to sell books related to health issues?

Or maybe you offer private consultations.

How will your blog help you achieve your goals?

Whether you are starting a new blog, or continuing to build your existing one, you have to be crystal clear on why you blog.

Once you understand that, then you can begin to build a blogging strategy.

The core of that strategy, of course, is to design a plan for getting your content in front of people who will appreciate and value it.

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To do this, it’s a good idea to follow other bloggers who are already marketing their content to the same audience you want to tap into.

That’s why you will want to find, not just bloggers, but the very best bloggers to follow in 2021.

Who are the most successful bloggers?

When you start a blog and look for bloggers to follow as role models, you usually look for the most successful bloggers first.

But who are the most successful bloggers?

Well, you usually think it would be the people who are making money with their blog.

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Or you look to see who seems to be getting a lot of traffic and building a good audience.

You may look to see what their Domain Authority is.

Or figure out how their blog post ranks in Google.

These are some of the criteria you look at to see who the successful bloggers are.

So you start to follow them.

You figure if they’re successful, you can do the same thing they are doing and be equally successful.

Successful bloggers are not always the best bloggers to follow

Just because a blog appears to be successful, however, does not mean that you should be following that blogger.

I’ve seen many cases were very successful bloggers are not really that great at showing other bloggers how to duplicate their success.

In fact, the whole concept of duplicating somebody else’s success is flawed.

Just because a blogger does very well with a certain style and approach, does not mean that you will do as well.

And you can’t just look at the strategy someone else uses, so you can do the same thing.

There are too many variables.

It is very simple to identify some bloggers to follow and then try to imitate them.

But it is not so simple to get the same results.

Follow your own path before following others

So who do you follow?

Well, before you try to figure out what some blogger gurus are doing, make sure you know the path you are on.

The first rule is to follow yourself.

By that, I mean to follow your passion.

Who are you passionate about trying to help?

That would be your target audience.

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What problems does your blog try to solve?

That will help you decide what content to create.

What will your style be?

That is who you are.

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In other words, follow your own heart before you start looking for others to emulate or imitate.

If you are helping people solve problems, then you have an audience out there.

Or at least a potential audience.

You have to explore that.

You ought to find out who your audience is, or who you want it to be.

Not who somebody else’s, but yours.

So my advice is, before you look to follow other bloggers, follow your own heart, talents and inclinations.

Is blogging a good idea in 2021?

Have you heard that blogging is not as great now as it was 10 years ago?

I have.

But that’s simply not true.

There is more distraction on the internet now.

So while the face of blogging has changed, it’s core appeal to deeply engage people has never been stronger.

Now this much is true.

Social media takes a bigger bite of people’s online time than it once did.

Video is also huge.

But these things don’t diminish good blogging.

They actually enhance it, if you take advantage of them instead of fight or ignore them.

That’s what good bloggers do.

So, yes, there are bloggers who you can follow in 2021.

Those are bloggers who are in your niche.

But more than that.

They are the bloggers who are doing what works in 2021.

That means optimizing their blogs with mobile-first design.

Using live video to reach prospects.

Developing multi-platform promotion strategies.

Building deep social media connections.

Fostering reader engagement.

These are the things that are trending high in 2021.

But, just as important, there are those time-tested factors that are always critical to blogging.

Most of all, you want to follow bloggers who are helping people with high quality content.

Follow them to see how they are actually marketing that content.

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What kind of audience do they play to?

And what kind of audience are they reaching?

Try to determine the strategies they use to build their business.

These are the bloggers you want to follow, not because they are making a lot of money or are wildly popular (the gurus), but because they are sharing their content with the same audience that you will share yours with.

And they are employing all the latest techniques as well as time-honored ones that simply work, year in and year out.

Best bloggers to follow in 2021

When you find a core group of bloggers to follow, then do it methodically.

List those bloggers that you want to follow.

Read their blogs periodically.

However often they publish, make sure you’re there to see what they’ve done.

Learn the strategies they are using to promote their blog posts.

Figure out where they’re promoting them.

And see exactly how they are doing it.

Look to see what kind of monetization strategies they’re using on their blogs.

Then connect with them in some way.

Get involved in what they’re doing.

Contact them on social media.

Leave comments on their blogs and social media threads.

You could even email them.

Let them know that you’re following them because you want to learn the best strategies to use for your own blog.

You might also ask for guest posting opportunities.

Or you might ask them to guest post on your blog, or just answer some interview questions.

Finally, you could consider asking them to coach you to develop or improve your own blog.

Keep in mind, not all good bloggers are good coaches.

And some bloggers who don’t get a lot of money, fame and glory, are excellent coaches.

Find a blogger who offers coaching.

My “Elite” coaching program is structured to help bloggers with day to day issues as they arise.

But I also have a short-term, intensive program designed to achieve specific goals that bloggers have.

Find someone you resonate with, who fits into your budget, and get started.

Don’t just be a spectator.

Put things into motion if you want to create your own blogging success in 2021.

Nothing will move you forward faster than hiring a good blogging coach.

If you follow this outline for the core group of bloggers that you have decided to follow in 2021, then you will certainly be moving in the right direction to start the new year.

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Now, I’d like to hear from you.

Leave me a comment below.

What are your plans for blogging in 2021?

Do you have your own personal list of best bloggers to follow in 2021?


PS: Don’t forget to share this post on your social sites 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

10 Responses to Best bloggers to follow in 2021

  1. Anil Agarwal
    December 17, 2020 at 9:33 pm #

    Rightly said about following other bloggers Donna. I feel we can learn from everyone including the emerging bloggers.

    Blogging is all about networking and learning from each other. Also, take time to connect with other bloggers through social media, email or blog comments. Once you start engaging with others, you’ll start loving the process of “networking”.

    Great points. Thanks for sharing with us.

    Anil Agarwal recently posted.. Top 50 Social Bookmarking Sites List for 2021 with High DA to Get Quality Links and More Exposure

    • Donna Merrill December 18, 2020 at 9:26 am #

      Hi Anil,
      Yes we can learn from the newest bloggers to the seasoned ones. Its all about learning from one another. It doesn’t matter what niche one is in, there is always something to learn and share with others.
      I just love engaging with others and sometimes becoming close friends. Bloggers need one another to help spread ours, as well as others. blogs via social media.
      We get to know others and networking is a wonderful thing. I never thought I could make close friendships with people around the world. I love blogging!
      Donna Merrill recently posted..Best bloggers to follow in 2021My Profile

  2. Gaurav KUmar
    December 17, 2020 at 1:29 pm #

    Hi Donna,

    Choosing the best blogger to follow is not like becoming a blind fan. It about analyzing the potential of the blogger and what one can learn from him/her.

    Thanks for sharing notable points.
    Gaurav KUmar recently posted..Here’s What No One Tells You About Online Reputation RepairMy Profile

  3. Mitch Mitchell
    December 15, 2020 at 10:34 pm #

    Nicely written Donna. I’m glad you didn’t mention any specific names, but the types of bloggers people should look for who emulate something they want to be. I tend to diversify because there’s lots of folks I like to read and lots of different topics that interest me, but maybe one of these years I’ll find someone whose business sense along with their successful blog will entice me to try it their way……. nah! lol
    Mitch Mitchell recently posted..The Word For 2021 Is… PlanningMy Profile

    • Donna Merrill December 17, 2020 at 2:33 pm #

      Hi Mitch,

      No I didn’t want to mention names because I do have a huge list and didn’t want to leave anyone out. I too diversify what interests me and hit up those blogs. I find I can always learn something from a good blogger….even if it is way out of my “niche.” If its good…I’ll read and respond to it.

      Donna Merrill recently posted..8 ways to build an email list for your blogMy Profile

  4. Ryan K Biddulph
    December 15, 2020 at 4:13 pm #

    Hi Donna,

    What a fabulous point so few bloggers make; the most successful bloggers are sometimes NOT the best to follow for one of many reasons. In many cases, hyper successful bloggers are really good at manipulating people to make a ton of money but their methods are not ethical, moral or even sustainable unless you have a huge budget and willingness to leave your conscience behind. In other cases, successful pros do a poor job teaching you how to succeed. I am an acquired taste LOL…..but if nothing else, I am brutally honest in explaining that if you do simple things for a very, very long time, testing the limits of your comfort zone, you can and will become successful. I think most bloggers relate to the simple message of creating, connecting and monetizing freely.

    Excellent post!


    Ryan Biddulph recently posted.. Stop Viewing the World through a Pinhole

    • Donna Merrill December 17, 2020 at 2:37 pm #

      Hi Ryan,

      So true … it does take some time, but we do have to weed out those who are in it for themselves…and there are many. You can easily find the difference when an altruistic blogger gives their very best with others in mind. (like you do). Then we become loyal fans. It can be a spanking new blogger or an old timer.

      Donna Merrill recently posted..8 ways to build an email list for your blogMy Profile

  5. Bren Welch
    December 15, 2020 at 1:05 pm #

    Hey Donna! Glad to read your post! After being MIA from blogging for about 3 years, it’s funny to see how much I missed out on. I’m currently working on a new blog, lifestyle of course, and recently tried hooking up with some of my old lifestyle/midlife bloggers. Amazingly, so many are MIA now too! Not sure what they moved on to! But I’m networking via Twitter to find some new bloggies to play with and can you imagine that so many of these folks are still using Blogger? Holy Hannah!

    Anyway, I love your content as always, and again, for being MIA for so long, I’ll be needing you, Lisa, and Ryan to help me along my way. Although, I do intend to break all the blogging etiquette rules! 😉

    Great to see you posting again! You’re always in my thoughts! Muwah!

    • Donna Merrill December 16, 2020 at 2:05 pm #

      Hey Bren,

      Being MIA for a while is crazy when you come back. People have given up, or moved to a different social platform. I’m trying to keep things rolling even though taking care of mom takes most of my day. But I like the late night quiet blogging with my dogs by my side. I find it so relaxing. Now worries, me and the gang are behind you all the way.

      Donna Merrill recently posted..Best bloggers to follow in 2021My Profile

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