This post was most recently updated on July 30th, 2016
I consider these to the best 3 ways to brand yourself as a blogger.
They’re looking for a leader, teacher, authority, and expert.
People who visit your blog are looking for answers to their problems.
You should position yourself as the person who can help them move forward in their lives or business.
Keep in mind, your readers may be struggling to move forward. They’re stuck because they don’t know how to get around obstacles.
This is a big problem for them.
You provide the solution to that big problem.
Clear the path of whatever obstacles stand between them and their desired goal.
Now they can continue moving forward and they’ll view you as the leader, teacher, authority and expert who helped them find their way.
Now, that’s personal branding at its best.
Here’s The Best 3 Ways To Brand Yourself
1. Images
Images are really popular right now.
People don’t want to read a lot of words anymore.
Like I said before, people want answers, not hype.
But they don’t want it to be hard.
When they come to a blog that has tons of text with outbound links and complicated explanations, they’ll probably bounce.
When you have lots of images in your articles, it makes people feel more at ease.
There’s not so much to read, this is going to be a fun way to solve my problem.
Screen captures are probably the best sort of images to use when you need to demonstrate how something works.
Just snag your screen and show your readers how it’s done.
Use tools like Canva to make those cool arrows to point out exactly where to click, or circle a word or sentence to highlight parts of the image.
Special: Do You Know How To Build Your Blogging Brand? Find Out Here.
There’s so much you can do to give people a real “over-the-shoulder” experience when you are teaching them how to do something.
Even if you’re not demonstrating a “how-to” process, images are still important.
Use photos to add warmth to your topic, or even purchase some images to illustrate what your article is about.
Whatever you need to do to get some images in your articles, it’s well worth the effort.
It will keep people on your blog longer, and it will brand you as someone who can really help them without over-complicating things or boring them to death.
2. Video
Video is the best way to give your readers a virtual handshake.
When they walk through the front door of your blog, looking for leadership and guidance, be there to greet them.
A “welcome” video is always great in your “About Me” or “Welcome” page.
Nothing fancy.
A nice smile tells people you’re happy to meet them, and just being you helps them understand they’re with a real person who cares.
Use videos in your blog posts so people get to put your face on their solution.
Now it doesn’t have to be your face.
You can use screen capture videos in much the same way as you use screen capture images.
That way, people hear your voice and feel like they’re sitting beside you while you demonstrate things.
If you’re comfortable being on camera, that’s great too because the more people see and hear you, the more they feel like you’re real, authentic and approachable.
That’s the kind of person they want to follow.
That’s the kind of person they’ll entrust their biggest issues to.
Video puts you in a real position of authority.
3. Offer Your Own Product
If you’re using images and videos in your blog posts, people are going to become very comfortable with you.
If they see that you have your own product or products, they’ll be impressed.
Now you want people to be comfortable with you, but you also want them a little bit “wowed” by your authority and leadership.
Not that of someone else.
Nothing will give you that “wow” factor more than having your own product.
Imagine if you’re writing a blog post about how to create digital images and at the end of the post you tell your reader… “for my complete guide to creating digital images, just click here.”
People really, really see you as an authority now.
And why not?
You’re a legitimate author or product creator.
You “wrote the book” that has all the solutions to their biggest problems.
They’ll not be leaving your side anytime too soon.
You’ve got a repeat visitor, a subscriber to your list and probably a customer and client for life.
People often think that it’s really difficult to create a product though.
I’m doing a “product creation walk-through” in a live training event in the upcoming days.
I’ll show you how easy it is to create a product… like in a day.
Then I’ll have you look over my shoulder while I put that product up for sale in minutes.
You’re in business!
Not only are you in business to profit from your new digital product, but you can use it to build a list of followers and prospects.
I think you’ll be pretty amazed at how easy it is to do something that you’ve probably thought would take months.
If you’d like to join in on the training, just click below.
Instant Info Product
Now, once you’ve got this method down, you’ll be integrating all of the best 3 ways to brand yourself.
Have you ever created a digital product?
Do you promote it on your blog to brand yourself?
Or, are you ready to roll up your sleeves and create your first one?
I’d love to hear from you in the comments below.
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