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How to Turn Facebook Live into a Sizzling Marketing Tool

This post was most recently updated on June 15th, 2018

How To Turn Facebook Live Into a Sizzling Marketing ToolYou’ve heard of it, but you probably don’t know exactly How to Turn Facebook Live into a Sizzling Marketing Tool.

Am I right?

That’s because you probably thought that live streaming was just for the pros.

But it’s not.

You probably thought that you had to be a smooth speaker or persuasive presenter.

But you don’t.

It’s not for people who are technologically challenged, though… right?


And you might have thought that only people with big followings or raving, avid audiences should even try this.

That’s not true either.

Who is Facebook Live for?

Anyone who is trying to get noticed in the world should be exploring the ways they can turn Facebook Live into a sizzling marketing tool.

Notice, I didn’t say “anyone working online.”

No, no.

That’s because Facebook Live can be used very effectively for anyone with a business, a professional practice or a message.

Do those people also have an online presence?


But maybe not.

Turn Facebook Live into a Sizzling Marketing Tool

You see, even if you don’t use a computer (what?), you can simply grab your phone and start building an audience.

Got something to sell?

Want to share your viewpoint or mission with people?

Trying to get new customers to your cafe?

Want to be a star?

Need to get people to your blog?

Trying to build an email list?

I think you get it, now.

You can easily learn how to turn Facebook Live into a sizzling marketing tool for whatever you are trying to do.

Here’s Where To Begin

Step 1.

Develop a core message.

Know what it is that you want to tell people about.

If you’re an affiliate marketer, for example, then you want to address the needs of people in your niche.

These are the same people who will want to buy the things you are selling.

Build Trust Through Facebook Live

Determine what problems or challenges your audience has.

Let’s say your niche is home care for aging adults, for example.

Maybe you have a blog in that niche.

Or you might provide that type of service to people in your city.

One issue facing people in your audience might be “can I get paid to care for my aging parents.”

Use a Facebook Live session to address that issue.

Or create a series of sessions on that topic.

Integrate your core message into your presentations, and invite people to connect with you.

That might be on your blog, on your Facebook page, by calling you, emailing you or whatever.

Facebook Live gives you an opportunity to show people how you can solve their problems.

When people see you can help them solve their problems, they begin to trust you.

Then they begin to look for more ways to connect with you.

Build An Audience with Facebook Live

But what if you don’t have an audience?

What if nobody is following you on your blog or on social media?

Is there any point in doing Facebook Live streams?

The funny thing is, this is backwards thinking.

You don’t need to have an audience to start doing Facebook Live streams.

You start doing Facebook Live streams in order to get an audience.

The more you use it, you see…

the bigger your following gets.

Facebook Live helps you build an audience, so don’t worry if you don’t have one to begin with.

How Do You Get People To Attend Your Facebook Live Streams?

You take advantage of Facebook itself.

Did you know that Facebook is aggressively promoting it’s live stream feature?

Mark Zuckerberg has indicated that he believe that live stream is the future, not only of Facebook, but of the entire internet.

And Facebook Live makes that future happen right now.

So it’s not surprising that when you do Facebook Live sessions, Facebook gives them a great boost.

A Facebook Live session is given far greater reach than anything else you do on the platform.

This even includes regular recorded video, and we all know how powerful even those are.

In other words, Facebook wants you to live stream, and they will reward you greatly when you do.

This is a pretty big deal when you consider how difficult Facebook has made it to reach your target audience unless you are paying for ads.

So when you do a Facebook Live, it’s not difficult to build an audience when you do it strategically.

How Do You Use Facebook Live to Market Your Products and Services for Profit?

People see me doing my own Facebook Live presentations all the time.

So as you can imagine, this is a question that I get asked pretty often.

So often, in fact, that I decided to conduct a Challenge workshop to help you see exactly how to do Facebook Live in your business.

But not only to learn how to “do” live stream sessions.

More than that… this Challenge workshop is structured to show you how to profit from them.

So, I will be showing you exactly how to build your own “FB Live Stream Profits.”

How to Turn Facebook Live into a Sizzling Marketing Tool

How to Turn Facebook Live into a Sizzling Marketing Tool

Now, as to how to actually use Facebook Live to profit from your products and services, I show you exactly how, in nitty gritty detail, throughout the Challenge workshop.

How to Turn Facebook Live into a Sizzling Marketing Tool

How to Turn Facebook Live into a Sizzling Marketing Tool

How to Turn Facebook Live into a Sizzling Marketing Tool

Is “FB Live Stream Profits” Right For You?

How to Turn Facebook Live into a Sizzling Marketing Tool

Turn Facebook Live into a Sizzling Marketing Tool

Now, It’s Your Turn

If you’re ready to get into the FB Live action, and learn to do it the right way… now is the time.

Click the button below to Join in NOW!

In Case You’re Wondering “What The Experts Are Saying…”

How to Turn Facebook Live into a Sizzling Marketing Tool


Now, It’s Your Turn

If you’re ready to get into the FB Live action, and learn to do it the right way… now is the time.

Click the button below to Join in NOW!

How to Turn Facebook Live into a Sizzling Marketing Tool

I’ll see you there!


Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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51 Responses to How to Turn Facebook Live into a Sizzling Marketing Tool

  1. James August 28, 2019 at 8:09 am #

    Well done on your Facebook Sizzling showcasing dispatch. I watch and check your Facebook live recordings and they are very educational and simple to process. Facebook is a major stage to focus on a huge client base and associate with your group of spectators.

  2. Bhawna Kaushik
    August 17, 2018 at 1:56 am #

    Hey Donna,

    Really amazing post, Facebook is getting harder and harder. I have over 5k like on one of my page and engagement is really bad. All the like I have are either organic or boost.

  3. Monika July 27, 2018 at 2:36 pm #

    it is fascinating how facebook has evolved over the years and it is going to continue to change in the coming years, but what is questionable is its relevance but i am sure it can be used as a monster marketing strategy for now but not sure about the future considering how things are shaping up for facebook but i will keep my fingers crossed

  4. Binod Jha June 23, 2018 at 3:02 pm #

    Hi! Donna

    This is a good strategy that you have shared here.
    May I ask a question How can promote any products or services while I’m live streaming on Facebook.

    I’m waiting for your reply.

    • Donna Merrill June 24, 2018 at 5:45 pm #

      Hi Binod,

      To make a long story short, you can promote your products and services while live streaming in many ways. Take a portion of the product and talk about it. What I mean by that is give some good information about said product without mentioning it. Then you can say something like “If you would like to learn more click the link below. Then in the comment section put a link to your product.

      Facebook loves our live stream and also if you have a good audience that will contribute to the conversation that is even better! What you need to do always is think of the person you are selling to and solve a problem. Don’t give away the farm lol. For that they have to opt into your product.

      Hope this helps,

      Donna Merrill recently posted..Blogging Is Fun But Can I Make Money At It?My Profile

  5. Janice Wald
    June 18, 2018 at 11:20 am #

    Hi Donna,
    Thanks for the inspiration to try FB Live. I was in my first live video with Ryan Biddulph recently. Maybe I’ll have the courage to try. Maybe Q and A session.

    • Donna Merrill June 19, 2018 at 8:42 am #

      Hi Janice,

      I’m sure you will summon up the courage to try. It is scary when you first start but isn’t everything? I talk a lot about mindset to get clients going. Then sketch out a plan of what you want people to go to. It can be back to your blog, to a product ….its endless.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  6. Hazel Jarrett
    June 18, 2018 at 9:15 am #

    Great info as always Donna. I haven’t taken the plunge with Facebook lives yet. I might look into it when I’m a bit quieter though as like you said it’s great for connecting and building trust
    Hazel Jarrett recently posted..Keyword Research Guide: How to find the best keywords for SEO and conversionsMy Profile

  7. Lesly Federici
    June 18, 2018 at 8:35 am #

    I agree Donna,
    FB live is a great tool. I enjoy using it and now that I have everything working with my new computer, I’ll be able to use it more… wishing you GREAT success!!

  8. Erika Mohssen-Beyk
    June 14, 2018 at 10:19 pm #

    Congratulations, Donna 🙂
    I see you often doing Facebook live and I think it is a great way to connect to people and build trust for business.
    You did like always a helpful and easy to understand post. The course will help many to get the courage to do this.
    Thank you
    Erika Mohssen-Beyk recently posted..Simple Ways To Better Control Your Thoughts And EmotionsMy Profile

    • Donna Merrill June 16, 2018 at 1:50 pm #

      Hi Erika,

      The courage to start doing a Live Facebook doesn’t come easy. We have to gently step into it. If it is good for your business and/or the message you want to send out to others, then it becomes like our duty to do so. It is a great way to connect with people and you have so much to give. I have seen you on video and you are great! Just remember: The more you do, the better you get at it. Just like anything else!

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  9. Emenike Emmanuel
    June 14, 2018 at 9:48 pm #

    Facebook is constantly evolving. On Facebook Live, the host can now run it like full webinar and make loads of cash recommending their product or an affiliate product.
    Emenike Emmanuel recently posted..5 Pillars for a Successful Blog SetupMy Profile

    • Donna Merrill June 16, 2018 at 1:44 pm #

      Hi Emenike,

      You know that secret sauce! Running it like a webinar is fantastic because number one it is a free platform, and two: Many can be notified via Facebook. As long as we capture the webinar with something like screenflow, we can keep it for later use and re purpose.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  10. Philip V Ariel
    June 13, 2018 at 4:38 pm #

    Congrats Donna with your new product launch.
    Yes, as Facebook users are increasing everyday, no doubt facebook live can surely catch the attention of more people.
    Thanks for explaining it well.
    Best wishes to the new launch.
    Keep sharing.
    ~ Philip
    Philip V Ariel recently posted..The Cure For Project Failure – By Wrike Project Management ToolsMy Profile

    • Donna Merrill June 16, 2018 at 1:38 pm #

      Hi Philip,

      Thank you so much! Glad to know I have explained it well here. FB Live is hot right now and we do have to run with it. Whenever one does a live stream, Facebook gives us a much better reach.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  11. Cody Bertagnoli June 13, 2018 at 3:15 pm #

    Hello Donna,

    I was just thinking and doing some research on this yesterday actually. I believe the new age blogs will be live video and of course recorded for later viewing. Of course there will be a time and a place for this. Some people will always love to read and that is how they learn and absorb information and even entertainment. Some people would rather stay home and read a good book than choose to go to a live show in a crowded theater Even though it may be the very play they are reading.
    It is a whole audience that we as bloggers can potentially bring into our blogging world. A whole new source of customers who may not even know what we as bloggers have to offer in there lives. Some customers find us because they are looking for a solution to a problem they may have when some customers may just be discovering something they never thought to look for to begin with. If you told me three months ago I would be blogging I would have said your crazy.
    Two days ago I just started messing around with some silly video with me just alone with my phone and after a few times I started to feel more and more natural about doing it. And I was surprised I was ready to post these videos up on my blog thinking this could be my way to reach people better and more naturally than writing. Which obviously is not my strong point.
    You never know till you try!
    I can’t wait to do my first Facebook Live and lucky for me I have no followers yet so no one will see any way at first. Thank you Donna for opening a door for us.

    Talk soon,


    • Donna Merrill June 16, 2018 at 9:45 am #

      Hi Cody,

      Everyone learns differently. Some like to hear, some like to see and some like to read. This is why in my upsell to this product I have both video and PDF because of that!

      It is nice to know you are stepping out and doing your own videos. The more you do them the easier it becomes. Just like anything else. Have fun with it and make sure you have a plan….there has got to be a “method to our madness” lol.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  12. Johanna Galyen
    June 13, 2018 at 11:20 am #


    I have noticed from a viewer’s standpoint that Facebook is promoting live video more and more. Between you and Ryan, your FB lives are almost always in my news feed. Even ones that are a few days old, like if it was just a picture or a usual post, don’t drop off as fast. I’ve done them in the past, and now I’m wondering about doing them in the future again. Writing is more MY style, but that may not be my reader/client style. It’s really good food for thought; thank you! ~ Johanna

    • Donna Merrill June 13, 2018 at 2:12 pm #

      Hi Johanna,

      Facebook is surely promoting live videos more and more. This is why it is so important to “jump on the bandwagon” at this time to get a better reach to others. Glad you have received some food for thought. Even though writing is your thing…a little bit of FB Live about what you wrote will enhance the article.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  13. Donna Merrill June 13, 2018 at 9:45 am #

    Hi Maria,

    FB Live is even great for the shy ones! If one is not comfortable doing a face to face, there is always good old screen share! We can still get the message across even sharing with lovely photos and more than that an outline of what we want to say.

    Thanks so much Maria for being there when I do some videos. It is greatly appreciated!

    Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  14. Maria Tayler
    June 13, 2018 at 2:13 am #

    Hey Donna,

    Indeed a great post. You have very well said that how important live streaming is. Facebook gives an extensive opportunity in order to communicate with your audience with the purpose of promoting the products and services. To be honest, I don’t read long posts on Facebook, no doubt they are informative but sometimes getting boring.
    On the other hand Live streaming is great, but it isn’t easy at it seems especially for the shy kind of people who don’t like cameras and all. you gave the best solution to those peoples. I really enjoy your videos on Facebook Donna, how amazingly you interact with your friends are really appreciated.

    Thanks for sharing this superb article with us.

    Best Regards

  15. Rajkumar
    June 13, 2018 at 2:03 am #

    I never thought about that ‘Facebook Live’ can be used as a ‘Marketing Tool’ but after reading your article, I understand the importance and benefits of ‘Facebook Live’. Now I will try to use this as much as I can for my blogs. Thanks for sharing.

  16. Mark Newsome
    June 12, 2018 at 6:02 pm #

    Wow Donna!

    Count me in already! As i started reading your awesome
    post I knew I have to invest you expertise, especially these
    incredibly time sensitive prices!

    You and David always over deliver, so I pretty much
    consider investing in this incredibly timely info
    a no brainer coach!LOL!

    I love your points about extremely clunky, overly
    techie webinar software platforms, being so
    non newbie or user friendly!

    In some cases, you practically need a masters
    degree of some kind, in order to understand them.

    I know I definitely need to be far pro-active using
    FB live!

    Now thanks to your expert instruction, I avoid
    the all too common pitfalls and learn how to
    use FB Live as the incredibly powerful marketing tool, which it
    most certainly is!
    can avoid all
    Mark Newsome recently posted..How A Nagging Local Recession Can Actually Help Grow Your Retail Jewelry Business!My Profile

    • Donna Merrill June 13, 2018 at 9:40 am #

      Hi Mark,

      Indeed, the price is crazy low during this course. Yep, David and I over-delivered once again. Not only is the course a seven hour video course, but there is also a PDF built in for those who would rather read. AND….we are available as you well know from the past!

      FB Live is an incredible tool I have been using myself for so many reasons. We can even use it for webinars….yep….no more techie stuff to do.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  17. Sajid Akhter June 12, 2018 at 4:22 pm #

    Hi Donna,

    Thank you for this wonderful post. I have been sharing my website content on social media regularly. However I must admit that I had little knowledge about Facebook Live till I read this post.

    I can see there are huge avenues to be explored through live streaming on Facebook. I would definitely try it and see how it goes.

    Thank for sharing, have a good day. 🙂

  18. Marquita Herald
    June 12, 2018 at 3:25 pm #

    What a terrific opportunity Donna, and I agree with you that FB Live doesn’t have to be limited to those doing business online. I’m happy to share the news about your workshop, I’m sure a lot of people will want to take advantage of your expertise!

  19. Vishwajeet Kumar
    June 12, 2018 at 9:40 am #

    Hello Donna,

    Congrats on your Facebook Sizzling marketing launch. I watch and check your Facebook live videos and they are quite informative and easy to digest. Facebook is a big platform to target a large user base and connect with your audience. Today big companies are pumping millions of dollars for Facebook promotion. Facebook live video is definitely a great way to connect with your readers. Awesome job. Keep it up!!

    Have a Great Day 🙂
    Vishwajeet Kumar recently posted..Underwater Data Center of Microsoft – Project NatickMy Profile

    • Donna Merrill June 13, 2018 at 9:26 am #

      Hi Vish,

      I see you watching when I’m on a FB Live and even the replays. I am honored that you are there my friend.

      Indeed FB Live is such a great way to connect with the readers of my blog. Even more than that it is a great way to monetize! As long as we follow that 80/20 rule whereby we are giving information 80 percent of the time and selling 20 percent we keep people interested.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  20. Ryan Biddulph
    June 12, 2018 at 4:33 am #

    Congrats Donna! This is a sensational idea. I am back into Facebook Live for about a month now after a little break. 1 daily. No better medium thru which you can connect with readers fast. You are a natural and yep; no need to be super smooth or charismatic or incredibly energetic. All you need to be is relaxed and you. Eventually it can become addictive. I know; I was bitten by the FB Live bug a long time ago. All the best with your in-demand product.

  21. Moss Clement
    June 12, 2018 at 4:26 am #

    Hi Donna,

    First things first. Congratulation for launching your new course. I’m happy for you. In fact, creating my own is on my rada,but I need the motivation to move ahead with it. You are inspiration indeed.

    Facebook live is the way to go as video marketing has gain significant momentum. It helps you build trust and credibility with your target market. However, to gain their trust, you must have to identify their pain problems and address them.

    Interesting read, Donna.

    • Donna Merrill June 12, 2018 at 1:55 pm #

      Hi Moss,

      Thank you! When creating your own course, you just need to first believe in yourself, then find a niche that you can help. Then write that outline and follow through. After that, the sales page, etc. Once you start the process, you will learn so much!

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  22. Lisa P. Sicard
    June 11, 2018 at 5:57 pm #

    Hi Donna, wow, you go girl with these videos! Question? Do you do them with your personal account or with your business page? Does it work for either? I like that it comes with you and David as coaches. Very nice indeed. Good luck with this one Donna. DO you have to start asap for this one? I’m going on vacation Friday for 10 days.
    You have become such a natural on video too Donna 🙂
    Lisa P. Sicard recently posted..10 Elements of a Successful Content Marketing EngineMy Profile

    • Donna Merrill June 11, 2018 at 6:16 pm #

      Hi Lisa,

      I do them with my personal account then share them with my business page for now. It works for both. I did the “challenge” on a group page for people months ago. It sure is nice having both me and David as coaches. Don’t have to start ASAP. Everything is at your own pace. There are 7 hours of videos and also PDF’s for each one so you can do it at your own pace. The price is low now and will go up after launch.

      The only reason why I became so natural is because I’ve been doing so much of them lol.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  23. Cori Ramos
    June 11, 2018 at 3:39 pm #

    Congratulations on the launch of your new course Donna!

    No doubt I need this challenge to get over my fear of getting in front of the camera so I purchased the Challenge workshop to give me the push I so desparately need. 🙂

    I can’t wait to get started!

    Wishing you all the best with this and you know I’m sharing this for sure!

    Have a great week!

    Cori Ramos recently posted..8 Must-Have Tools You Need To Run A Successful Online BusinessMy Profile

    • Donna Merrill June 11, 2018 at 4:36 pm #

      Hi Cori,

      Thanks for purchasing the product. Remember part of this product gives you a chance to get in touch with me &/or David for any questions you many have. On the product page it shows you where to get in touch with us and we are more than happy to help you out. So don’t be shy! I would love to see you up and running on this.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  24. Charles Onwugbene
    June 11, 2018 at 2:57 pm #

    Hi Donna,

    This is an amazing post. Detailed and to the point. I like the simplicity of your post. The key take away for me is that it helps you build trust. Trust is essential for any relationship. Thank you for the insight. Will certainly give it a try.
    Charles Onwugbene recently posted..5 things I wish I knew about fear when I startedMy Profile

  25. Monna Ellithorpe
    June 11, 2018 at 1:22 pm #

    Hey Donna,

    Wishing you great success on your JV Launch. I’m tempted to jump in with both feet but fear I have too much stuff going on already. I’m going to think of how this could help me in what I’m doing now.

    I believe it will. I just need to figure out the plan.

    • Donna Merrill June 11, 2018 at 2:46 pm #

      Hi Monna,

      Indeed, figure out a plan of action and do your videos on that topic. I don’t have to tell you not to push push push because you are always a giving person. Stay on the topic you want to eventually pitch and give all the benefits. Do so in small FB Live videos. i.e. “Did you ever want to have a journal that was made just for you?” Give benefits. Then after that blast out that you sell them. 🙂


      P.S. I did get on of your journals and will give it out as a gift for my daughter. It is so lovely I know it will give her a lift.
      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  26. Donna Merrill June 11, 2018 at 11:14 am #

    Hi Gaurav,

    Thank you so much for your kind words. Indeed, Facebook live is for everyone to benefit from IF they have a well constructed plan and have the end game in mind. Then profits will roll in.

    Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  27. Gaurav Kumar
    June 11, 2018 at 10:12 am #

    Hi Donna,

    Facebook live is for everyone, but only a few people take benefit of that. The big reason why most are lacking the effective live performance is the lack of enthusiasm. Some people go live for the sake to create live videos.

    You are the best at what you are doing. That is why I always say, if you do not know Donna Merrill, then you may not understand what I am doing.

    Thanks for creating an excellent product.

    Gaurav Kumar recently posted..The Top Blogging Strategies For This SummerMy Profile

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