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The Best Kind of Content to Offer on Your Blog

The Best Kind Of Content To Offer On Your BlogThe Best Kind Of Content To Offer On Your Blog is content that engages your readers.

I recently wrote about how bloggers build a following when they lead the way.

Well, the best way to do that is to give your readers content that they

  • can resonate with…
  • will easily digest…
  • understand without a dictionary…
  • consume quickly.

Content That Resonates

You want to make sure that people can relate to what you’re writing about.

It has to be something that they’re really interested in.

And it has to resonate with them on a deeper level than meets the eye.

That usually means that your content needs to help your readers solve key problems that challenge them regularly.

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Now, when you know what problems people in your niche have, you can easily tap in to their desires and pains.

Develop content that gets right to the heart of the matter,

This will draw them in to your articles, and keep them reading well beyond the first few sentences or paragraphs.

Content that resonates with your readers begins with your title.

Your title should make clear exactly what problem you are about to solve in your article.

It should clearly define what promise you are making.

It has to be something that will right away get your readers thinking

  • “this is just what I was looking for,” or
  • “yes, this is exactly what I need” or
  • “this is what will help me most right now.”

That’s the kind of problem solving content… those are the kinds of solution-oriented promises… that your readers will most strongly resonate with.

Easily Digested Content

Understand, too, that readers don’t have the patience to wade through tons of information or dry, boring narrative.

They want to get right to the heart of the matter.

Yes, they want their problems solved, but they don’t want to work too hard at it.

Now you might think that the solutions that you’re offering require hard work.

That may be.

Except, that’s the kind of content your readers will get too excited about.

It won’t draw them in, or hold them once they’re there.

If you make things too complicated, convoluted and obscure… then people will just turn away and look for someone else to follow.

The key here is to not try to solve every crummy little aspect of every problem your niche crowd has to deal with.


Build “Content Upgrades” Into Your Blog Posts, Seamlessly & Fast

Most problems that your readers have will be complex and require many steps.

But take just one tiny little step at a time.

See each blog post as a tiny stepping stone to solving key problems, not the total, complete and final solution.

Each piece of content you post on your blog should solve just one tiny little part of a much bigger and far more complicated problem.

If you try to help your readers solve everything in one blog post, then you will probably not help them solve anything at all.

They will just feel overwhelmed.

In fact, they’ll probably just bounce away and look for something that promises a simpler solution to their problems.

Strive to make each piece of content you deliver be easy to digest and consume.

Nobody Should Need a Dictionary to Comprehend Your Content

Try to write on a simple, basic level.

Keep your blog posts simple and straightforward.

Don’t see them as an opportunity to show off how much you know.

And never try to overwhelm people with language in order to try to prove how much you know about your topic.

People don’t care how much you know about your topic.

They only care if you are able to help them solve their problems.

You know… the WIIFM… “What’s In It For Me” mentality.

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So try to write so that a fifth or sixth grader would understand what you’re saying.

That’s not because your readers are dumb.

It’s because they are looking to uncover the solution to their problems… not to get overwhelmed with lengthy or complicated language.

In fact, it’s a really good idea to try to supplement text with video infographic and other types of nonverbal content.

People are more engaged with non-verbal content, especially when it is interspersed with chippy, snippet style text.

For that reason…

Infographics are one of the best ways to boost your blog.

And video is the king of building engagement.

Remember… engagement is what really leads to conversions on your blog.

Engagement is they key to converting your readers into

  • loyal followers
  • Subscribers
  • Customers
  • Clients

Need any of those?

This is why video is so important for bloggers.

And it vastly lightens the burden on your readers as they try to understand the points you are making… or the information you are relaying.

Create Content For Quick Consumption

Recognize the fact that your readers are probably very busy.

They have problems and are desperately seeking solutions for them.

So, first, you need to get to know your target audience.

I don’t care if you have a flashlight niche site.

It has a specific, target audience.

That audience undoubtedly consists of people who are seriously looking for a very specific kind of flashlight.

It’s important to them, or they wouldn’t be on your site.

But they can easily get overwhelmed with all the information online.

So strive to be different than other bloggers.

Strive to give people what they want right up front.

Offer quick solutions to their pressing problems.

This again will often mean that you’ll replace a lot of long-drawn-out, tedious text with nonverbal content forms.

As I said before, video and images are great way to teach people things.

Infographics, too, because they commingle text with images.

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That helps people understand a complex subject with just a quick glance.

Or surveys that draw people into your theme, and encourage them to actually participate by answering some simple questions related to your topic.

Surveys are wonderful because they get people engaged and active.

Otherwise, they might feel more like they’re sitting in school trying to understand something.

My favorite is short videos.

They instantly draw people into your solution, and into your branded way of delivering it.

In fact, the best kind of content you can possibly offer is something short and simple, yet highly engaging.

The Best Kind Of Content To Offer On Your Blog

Let me summarize.

Like I’ve said…

the best kind of content is that which allows you to get your point across to your readers in a simple fashion, while simultaneously compelling their engagement.

Successful blogging is not so much about producing great information as it is about fostering strong relationships.

That is done mostly through content that is highly engaging.

Top Tier Coaching

So what do you think?

How could you make your blog more engaging?

What kind of content do you rely on most in your blogging?

How could you simplify it and make it more relevant to your readers?

What content forms might help get people more engaged in your blog?

Give this some thought.

What do you think is the Best Kind Of Content To Offer On Your Blog?

I’d love to read your comment below.

And please, make sure to share this around on your social sites.

Thanks so much 🙂


Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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31 Responses to The Best Kind of Content to Offer on Your Blog

  1. Mathew Andreson February 27, 2019 at 6:08 am #

    Excellent! Now, those are just the right kind of tips that a person would require to be professional writer. Keep posting !

  2. Ella Edward June 26, 2018 at 2:36 am #

    Hi Donna Merrill,

    This post is brilliantly written. Our eyes are trained to start from the left. Short sentence strategy and enough white space helped me a lot to enjoy your writing. I’m struggling to adopt such a style. How do you do it? Could you please write an article on this subject that can sure help a lot of new bloggers like me.

    I read your post thoroughly and found out some valuable information that I can use for my blog as well. Thank you very much for such a piece of writing, and I will eagerly be waiting for your reply. Have a wonderful day!

  3. Vishwajeet Kumar
    June 8, 2018 at 2:41 am #

    Hello Donna,

    Wonderful post. Content is King. We have to provide quality and relevant content that resonates with our readers. I always prefer to write in a simple and casual way. Which helps me to connect with my readers. Blogging is all about providing useful and relevant information. I would also like to add that as a blogger we have to maintain the consistency of our posts to keep a good audience flow. Thanks for sharing these helpful tips.

    Have a Great day 🙂

  4. Noman Sarwar June 7, 2018 at 8:49 am #

    Hi Donna,
    Great work done by you. Informative and problem-solving content that users can easily digest can work really great for almost all types of blogs. When a user find something informative on a blog, he/she is more likely to come back again in future to get something valuable from your side.
    Noman Sarwar recently posted..Make Money With WordPress – Legit Ways To Earn More OnlineMy Profile

  5. Moss Clement
    June 7, 2018 at 4:19 am #

    Great post, Donna. Myself included, I hate to read articles that are not easily understood, which is why I identify my readers and try the best I can to write in a language or style they will easily understand. It will not make sense that after spending quality time writing but not much of your audience are reading your post, so make sure your readability is great. Leave more white space, make your post scannable, etc. I love that you mentioned in your response to Emenike, “The more simple we write, the better for the reader. We don’t have to impress people with huge words that many don’t understand and would need a dictionary to figure out.”

    Thanks a lot for sharing fascinating post, Donna.

    • Donna Merrill June 7, 2018 at 2:03 pm #

      Hi Moss,

      I like your blog posts because you always have good readability. You leave plenty of white space and in your last post you have numbered each tip to make it so easy to read and digest.

      Indeed, we need to write simple to make it better for the reader….especially if we are writing in English and for so many English is a second language. We do have to take that into consideration.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  6. Erika Mohssen-Beyk
    June 5, 2018 at 4:13 pm #

    Hi Donna,
    you are right people want easy to read content, nobody want to spent to long time and it has to be interesting.
    It made me laugh when you write about the dictionary, because I spent the most time to find the right words if
    I write, so hopefully nobody needs a dictionary reading my posts.
    Thank you for your always inspiring advice

    • Donna Merrill June 7, 2018 at 1:57 pm #

      Hi Erika,

      A dictionary comes in handy when we are tying to find the right words to express what we are writing about. Some use it to find big long words that no one understands to make themselves look like they are smart lol.

      I find that writing in simple language and keeping lots of white space in my blog posts keeps people on there. Therefore, my bounce rate is lower.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  7. Marquita Herald
    June 5, 2018 at 8:59 am #

    Excellent advice Donna, and as always the comments also contain some great insights. I agree with all of your points but for me, the key is to know your target audience and what they want and need. My awesome subscribers really help me with great feedback, and I just love it when people sign up and respond to my questions about why they joined and how I can best help them. Thanks for the inspiration!
    Marquita Herald recently posted..The Key to Unshakable Self-TrustMy Profile

    • Donna Merrill June 5, 2018 at 9:05 am #

      Hi Marquita,

      Indeed, we need to know our target audience. For me, English is a second language for many people who come to my blog. So I try to keep things simple. Even for the English readers, scanning occurs so I leave a lot of white space.

      It is so great that your subscribers help you with feedback. It is such a great feeling when people respond to questions like that.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  8. Emenike Emmanuel
    June 5, 2018 at 6:36 am #

    Nice piece, Donna.

    I love the area you mentioned writing in simple English so that one won’t need a dictionary to read a blog post.

    Of course, readers won’t even care to read further if they don’t understand what the blogger wrote. Attention span is gradually reducing over the years.

    Thanks a lot for sharing.

    Emenike Emmanuel recently posted..Startup Vs. Franchise – Pros and Cons ExplainedMy Profile

  9. Donna Merrill June 4, 2018 at 10:11 am #

    Hi Rachel,

    Oh those long paragraphs that I never seem to get through. My eyes start jumping around when I try to read them.

    We do have to realized that there is a fast-paced digital world which does force us to quick consumption.

    This is why I leave a lot of white space when I write a post. People can scan through and see what interests them.

    Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  10. Rachel Lavern
    June 3, 2018 at 7:25 pm #

    Hi Donna,

    I am so happy that you addressed quick consumption in this post. So many bloggers use lengthy paragraphs, which are such a turn-off to our eyes and minds. Our eyes want to cross, skip around or at least take a break. Our fast-paced, digital world has forced us to desire quick consumption. We like to scan and speed read through articles. Content is easier to consume when it is broken up more. Readers will thank the blogger and probably read even more of their content.
    Rachel Lavern recently posted..5 Things That Increase SalesMy Profile

  11. Gaurav Kumar
    June 3, 2018 at 1:36 am #

    Hi Donna,

    Content is the reason why people visit a blog or website. Content should be easy to read and easy to understand even for a layman. The more people can appreciate your content the more chance you have to grow your blog readership.

    Because of Google ranking, people believe in writing thousands of words article, but they forget that 90% of people want instant answer than an essay filled with nonsense.

    I believe that a person should write in a way that his first preference should be readers.

    Thanks for sharing.
    Gaurav Kumar recently posted..How to Make Money Online With MilesWeb Affiliate ProgramMy Profile

    • Donna Merrill June 3, 2018 at 3:22 pm #

      Hi Gaurav,

      Indeed, content should be written for the layman. This gives just about anyone the chance to find the “answer to a problem”

      We can write long posts, but they must be easy to read and have plenty of white space for the eyes to focus on.

      We do have to write for our readers and not ourselves.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  12. Praveen Verma
    June 2, 2018 at 1:27 am #

    Indeed, content is still king. We should always make an effort to provide content that can easy to read and digest. We need to write a content which can solve the problem of our readers.

    Yes, you are right, we should never overwhelm people with language in order to try to prove how much we know about their topic. We should always write in a simple language that can easy to understand and readers don’t need to open a dictionary to comprehend our content.

    All your content writing tips are very informative. I like all these tips and it is very easy to understand. You have well explained the whole post.

    Thank you so much for this. Will share this post.

    Have a great day ahead.
    Praveen verma

    • Donna Merrill June 3, 2018 at 3:17 pm #

      Hi Praveen,

      Oh so true that we must keep things simple and easy for people to read and understand. When doing so, we have more of a chance for others to stay on our blog and read it instead of skimming and jumping off. It works well for us and for the reader.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  13. Noman June 1, 2018 at 6:31 am #

    Content which is easy to read and digest can perform very well for a blog related to any niche. Readers always need something informative and useful. They return to your blog definitely once found the blog content useful and creative as well.
    Noman recently posted..Digital Marketing Strategy- Why Your Small Business Really Needs ItMy Profile

    • Donna Merrill June 2, 2018 at 2:16 pm #

      Indeed Norman,

      As we give our readers information, it is always best to take it down a notch and make things simple. We have to realize the time factor people have to read many blogs. More important, we want to make things easy to read and digest so that they can apply what they have learned.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  14. Dexter Roona
    June 1, 2018 at 6:03 am #

    It is also a very good idea to write in a simplistic way as it helps you create longer-form content that we know Google likes.
    Spelling everything out leads to more words, leading to longer content.

    Tweeted, Facebooked and sent to Wakelet.
    Dexter Roona recently posted..Mobile SEO Guide 2018 – The Ultimate GuideMy Profile

  15. Jo Ann Lawery May 31, 2018 at 5:19 pm #

    So true you shouldn’t have to bust out a dictionary to read content, (loved that line btw) engaging with your fellow bloggers is important also. Not to copy from them but to network and bounce ideas around. That’s why I like PAC so much.

  16. Ryan Biddulph
    May 31, 2018 at 4:52 pm #

    All of your posts are easy to read and digest Donna. From your simple, powerful writing style, to your layout with frequent paragraphs and lines broken up, to the flow, to the topics discusses. I explore topics with links in mind. Meaning I see folks who want to desperately appear on my blog and who will never land a spot as the big problem. Then I see someone who buys my eBook and course and emails me that they love my stuff. Catches my attention. I visit their blog. If they are skilled, they are getting a mention because they overcame the dreaded fear of spending money, and that resonates with me and my brand.

    So I write a post explaining to desperate pitchers; improve your skills, get a job, make money to invest in my stuff, and you too will get a feature on BFP. All about seeing problems and creating post solutions.


    • Donna Merrill June 2, 2018 at 2:02 pm #

      Hi Ryan,

      I do try to make things digestible as possible when I write.

      Oh those desperate pitchers…I get so many of them and the funny thing is that I never once heard of who they are. They are not even friends on my social sites, nor on my blog. The best is when they contact me and don’t use my name, but instead say “dear webmaster.” I just have to laugh.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  17. Charles Onwugbene
    May 31, 2018 at 3:37 pm #

    Thank you, Donna, for this great post. The best contents are contents that help the reader solve a problem, gain insight into a problem or help them get something done and you have talked about them. I also like the paragraph on contents that are easy to digest; I couldn’t agree more with you on that. you have done a great job with this post and It is of benefit to me. I am sharing.
    Charles Onwugbene recently posted..Luck is not the reason, this is how you succeedMy Profile

    • Donna Merrill June 1, 2018 at 3:40 pm #

      Hi Charles,

      Thanks so much. I do try my best to get the point across whereby it is easy and quick to understand. This way my readers can apply something they have learned in the article.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

      • Anil Agarwal
        June 18, 2018 at 6:58 am #

        Hi Donna,

        Wow, you revealed the answer in the first sentence itself. That’s a great tip btw: the best kind of content is always “engaging content” that people love to read, share and comment.

        Most people don’t realise the importance of “writing for readers” and often prefer to write generic content that doesn’t add any value either to people are search engines. That’s why most blogs don’t get much traffic or sales.

        If you want to build a profitable blog in the long run, start with creating great content that promotes itself.

        Figure out how to impress your audience with your writing so they love to share and comment on your stuff regularly. That’s how you build a great blog.

        Thanks for sharing the tips Donna.

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