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Why Video is so Important for Bloggers

Why Video is so Important for BloggersThere are many reasons Why Video Is So Important For Bloggers.

Bloggers need to connect with their audience.

They need to build a relationship with them.

Most of all, they need to earn their trust.

Oh, and don’t forget… you want to drive traffic to your blog, too, don’t you?

Video is probably the best way to do all of these things.

What challenges do you face as a blogger?

Are you trying to get more traffic?

Maybe you need to get ranked higher in the search engines.

Whatever your immediate challenges are, video is almost certain to help you to overcome them.

Here are 7 reasons that it is important to have video on your blog posts.

7 Reasons Why Video Is So Important For Bloggers

1. Video helps your blog rank high in Search Engines


For one thing, video you’ve uploaded to YouTube helps your blog posts rank high on Google.

That’s because YouTube is owned by Google.

Google loves showing off their YouTube videos by ranking your blog posts high when they have a YouTube video embedded in them.


At the same time, your videos can rank inside of YouTube itself.

When you have a link from your video to your blog post, you stand to drive YouTube traffic to your blog.

You can even make good use of YouTube cards.

So think of ways that you can include video on your blog and upload them to YouTube.

I’ll bet you will see immediate Improvement in your blog’s ranking.


But it’s not just Google and YouTube.

Facebook, too, has its own ranking system.

And it loves to push content that it’s visitors love to the top of the news feeds.

That means video.

But more than just regular video, it also means Facebook Live video.

Facebook Live video is one of the hottest things on the internet today.

It’s certainly just about the best way to vastly increase your Facebook reach.

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If you can do Facebook Live videos, you will almost certainly get your Facebook post ranked high within Facebook feeds.

But in addition, you can convert those Facebook Live videos into YouTube videos to get the extra benefit of ranking your blog high in Google.

I’m talking about getting ranking on Google and YouTube from your Facebook Live videos.

But how do you do that?

This is just a little repurposing trick that I’ve learned that helps me get my blog post ranked high both in Google and in Facebook from the very same video.

Just record you Facebook Live video, and render into a format that you can upload to YouTube.

Now you have both a Facebook Live video, and a YouTube video from the same Facebook Live presentation.

2. Video establishes a Know-Like-Trust relationship with your audience

People resonate with video.

It helps them get to Know you.

Once they know you, the can come to Like and Trust you, too.

Video is critical to your blogging because you need to get people to engage with you.

But they won’t do that until they enter into this Know-Like-Trust relationship with you.

There’s no better way to get people to know, like and trust you than by showing up on video and talking to them.

Person to person.

You see, we Live in a very visual world.

People won’t always read your blog posts.

But they’ll almost always peek at your videos.

The shorter you can keep them, the more engaged people will get.

Nobody wants to sit through a 30-minute video just to get through your blog post.

So use your videos to connect with people, to get them to know who you are, to get a feel for your personality and expertise.

Create video often, keep them short and sweet and embed them routinely inside of your blog posts.

3. Video makes you “Real” to people

They get to see how you do or do not fall apart when technology “blips.”

It shows them how you are able to handle things.

One of the real intriguing things about video for people is to see live videos presented.

This is why I prefer Facebook Live over more carefully produced YouTube videos.

People love to see how you’re going to be able to handle each immediate situation, where people are asking questions or dropping comments.

They love to see how you handle technical glitches when they come up.

They even love to see you make mistakes and screw up.

I suppose part of that is because they put themselves in your position.

They wonder how they would handle things.

So they like to see how you do it, and go through that process vicariously.

This is the reason that reality TV shows are so popular.

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People like to see people caught in immediate situations that are not scripted.

Or at least they do not seem to be.

4. Video is a great way to give people real value

Of course, your videos are not just about being entertaining or engaging.

They’re not just about getting people to know you.

They’re also about giving value to people.

So give people real value when you do your videos.

And do that whether they’re live on Facebook or they are produced for YouTube or or other video platforms.

To teach people something of value, you need to have a well-thought-out outline or plan for your videos.

But not just to do a good presentation.

More important, so that people will come away learning something new.

It doesn’t need to be a whole course, or even a real detailed “training” on a topic.

Just come up with one idea that you would like to share with your audience.

Then present it clearly and, if you can… in an entertaining or personable manner.

When people learn something from your video that they value, they will come to regard you very highly as a blogger.

5. You become appreciated

People appreciate you more when you do video.

They realize that it takes more effort than just writing a blog post.

And they realize it takes some commitment on your part to get out there and do something little bit more than everybody else is doing.

So they understand that you’re probably really trying to help them improve their lives in some way.

That’s why you’re going the extra step by doing a video.

People really do appreciate the effort you take.

And the fact that you have to stick your neck out and risk looking foolish or sounding silly.

But not only are they appreciative.

They also get some sense of obligation to you for all the great value you’ve given them.

And they find themselves wanting to reciprocate in some manner.

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Just deciding to watch your video involves some level of mini-commitment on their part.

That mini-commitment, along with a sense of appreciation and even obligation is powerful marketing.

It can often translate into more traffic to your blog, higher subscription rates to your email list, and even increased conversion of viewers into paying customers and clients.

6. Authority recognition

The more value you give in your videos, the more recognition you will get as an authority in your niche.

Now I mentioned before that it is a good idea to teach people things in your videos.

So whatever your niche is, think of what your prospects’ chief problems are.

Then offer them some sort of a solution each time you do a video.

It doesn’t have to be a complex or complete solution.

Learn to develop just be one tiny little solution, to one tiny little part of some bigger problem your audience struggles with.

So let’s say that your niche is social media marketing, for instance.

You might want to do one short video on just one tiny little aspect of Twitter marketing.



This is not going to solve all the problems that your viewers have within all of social media marketing.

But it will give them one tiny little actionable bit of information that they can run with.

When you do this, you’re really improving people’s lives with your video.

You’re helping them to improve their business.

And of course, the people you are helping in this way, are your main prospects… your target audience within your niche.

So again, this will result in more frequent and loyal visitors to your blog.

7. If an Image says 1,000 words… Video says 10 thousand

Videos can say far more about you and your blog, many tons of Facebook images or articles.

But here’s the problem.

Probably the most common thing I hear from people is that they are afraid to face the camera, or the web cam.

So even though they know how important it is to tell their “10,000 words”… they hesitate.

Or, they just stop themselves altogether.

But do not despair.

People tell me “well, you can do it because you’ve been doing it for a long time.”

Well that may be.

But you know what?

There was a time when I had never done it before, either.

I was a newbie, too, at one time.

And yes, I was once afraid to go on camera.

You don’t think I had to worry about what I looked like?

Or what I sounded like?

I had to try to “cheat-sheet” my way through video lessons for people in my niche.

All all I could think about was what I was looking and sounding like.

So, you have to start somewhere.

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I did.

And we all do.

Here’s one of the easiest ways to get your feet wet, if you’re “camera shy.”

Screen Sharing

If you are “Not Ready” to do a “face to camera” video… then you can do a simple screen share video.

I think this is the best way to start off, because you can do videos “off camera.”

So, try doing some “screen share” videos before actually appearing on camera.

This is a great way to get warmed up to the idea of doing face to camera videos.

That’s because you get to do all the technical things that might be scaring you.

Things like turning the camera on, hitting the record button, timing your slides without having to worry about what you look like.

It gives you a chance to start focusing on what you are talking about, without having to worry about what you look like.

So it helps you, step by step, work your way up to doing face to camera videos.

Browser Video

Simply capture something on your browser that you want to discuss and start talking about it while the camera is rolling.

You’ll need to have some kind of video capture software to do this of course.

I use Screenflow for Mac.

But there are many different types of software you can look into.

The idea is to just start taking creative browser video capture.

Then upload your videos to YouTube or even to Facebook.

This will help you get you into the flow of doing videos.

Face the camera can come later.

Image Capture

If you’re not comfortable doing a browsing screen capture, by the way, you can just talk over a static photo.

By that I mean, simply set your screen capture software on an image.

The static image.

Then start talking while your web cam is capturing the image.

Now, this can get pretty tedious for people to look at if the video goes on too long.

But if you’re doing just 60-second videos in this way, it doesn’t give people time to be bored just looking at a static image.

You could even do a few minutes, maybe up to 5 minutes in this way.

Slide Show Presentations

Another option is to narrate a slide show presentation.

You can use PowerPoint or Keynote.

Or you can simply use a word text document.

In that case, simply type a little outline onto a text document and read through it while you record.

That’s a very simple video style, but it accomplishes the most important thing of all.

It gets you into the flow of doing videos.

Why Video Is So Important For Bloggers

Bloggers need to help improve the lives of their readers and visitors.

There is always something you can share with your audience to do that.

And there is always something you can do to show people that you’re able to help them with their problems and challenges.

Share these things through video, any way you can.

If you can get used to expressing your core message with videos, it will make you much more personable and real to them.

It benefits your audience because remember, they learn best and retain more via video than any other medium.

And it benefits you.

Doing video consistently will make you an authority blogger in your niche.

And when you become that authority… people are far more apt to purchase your products and services.

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Do you use video on your blog?

Or to promote your blog?

Are you using video to spread your core message throughout social media?

This is Why Video Is So Important For Bloggers.

So share your experience or fears about doing video in the comment section below.

Let’s talk about it 🙂


PS: Please share this article on your social sites, too.

I’ll bet a lot of people in your crowd would like to know “Why Video Is So Important For Bloggers.”

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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49 Responses to Why Video is so Important for Bloggers

  1. Kyla Jocson July 5, 2018 at 4:56 am #

    I totally agree with this, especially in number 7–“If an Image says 1,000 words… Video says 10 thousand”. Bloggers really need to produce videos if they want to be more effective. Sometimes people are too lazy to read long posts, even that article is relevant. Videos undeniably provide more information than article posts. Videos also makes the visitors/readers more connected than with an article–that’s for me I think. Anyways, great points you have there, Donna. Cheers! 🙂

  2. Christie Hawkes
    June 5, 2018 at 3:56 pm #

    Hmm…I’ve thought about doing videos, but just don’t know what I would do beyond just speaking a blog post. Maybe it’s worth it for the getting-to-know-you factor. Thanks for giving me something to think about, Donna. I found your post through BlogAid.

  3. Gaurav Kumar
    May 20, 2018 at 11:42 pm #

    Videos are definitely something that a professional can’t live without. It is the best way to build trust and show people that you are real. YouTube is a good place to start and then you can leave your footprints on all the social media channels using YouTube videos.

    Thanks for sharing!
    Gaurav Kumar recently posted..The Best Hybrid Cars with Android Technology 2018My Profile

  4. Raghav May 20, 2018 at 4:11 am #

    I appreciate all the advice and information in your blog.Thank you for detailing each step. I comprehend your blog as well!
    A valuable idea of a video making.Hope these benefits are as a matter of fact helpful for the userof digital marketing field.

  5. Soumya Roy
    May 20, 2018 at 12:56 am #

    Hello Donna,

    Videos are powerful marketing channel. I am sure those are good for bloggers and I am also sure that those are equally powerful or sometime more profitable for companies as well.
    As an internet marketer and trainer, I have used almost all forms of multimedia file types for promoting my services and courses, but videos worked best among those.
    Soumya Roy recently posted..Digital Marketing Training in Kolkata, Internet Marketing Course Kolkata – PromozSEOMy Profile

  6. Prince Sumberia
    May 18, 2018 at 11:33 am #

    Hi Donna,

    Honestly, I am not a fan of doing videos because I had a terrible past experience with it. But certainly, as you mentioned it is one of the best marketing strategies right now. So, I am definitely going to give it one more shot.
    Prince Sumberia recently posted..On-Page SEO: The Ultimate Guide With Actionable ChecklistMy Profile

    • Donna Merrill May 23, 2018 at 2:00 pm #

      Hi Prince Sumberia,

      Even if we had bad experiences in the past with just about anything, it is always good to “jump back on the horse” as they say. Giving it another shot with a well planned outline will probably get you going.

      Donna Merrill recently posted..Bloggers Build A Following When They Lead The WayMy Profile

  7. zeyan May 17, 2018 at 5:34 am #

    Hey Donna i think you have done a great job and update the peoples about video marketing and i also learn many things from your article I know it takes a lot if guts to face the camera, but it’s worth going into.

    Well said, videos can certainly speak 10 thousand, infact 100 times more..

    Thanks Donna, great share.

  8. Marquita Herald
    May 15, 2018 at 1:55 pm #

    Inspirational as always Donna! This is an important reminder for me because I am a reader and personally not really a fan of video and very rarely watch them, but that’s me, not my audience. Definitely, something to think about – thanks!
    Marquita Herald recently posted..Who Do You Trust?My Profile

  9. Lesly Federici
    May 15, 2018 at 7:27 am #

    Ah .. video. Such an excellent tool to use. Images and video more exciting that text for sure. There have been a slew of video programs/affiliate programs released lately. Square videos seem to be growing in popularity too. All the reasons you mentioned are right on …

    • Donna Merrill May 20, 2018 at 8:51 am #

      Hi Lesly,

      Live video is hot right now. It can be Facebook, Twitter, or even YouTube. Which ever platform (or all of them lol) one will certainly gain loyal followers, and build trust. Once that’s accomplished, it is a great marketing tool for business.

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  10. Cori Ramos
    May 14, 2018 at 3:44 pm #

    Hi Donna,

    Thanks for putting this together. You know me and video…so this one really hit home for me.

    When you shared how you were concerned about how you look and sound, I could totally relate. That’s exactly what I’m worried about. I know there will be some idiot to make some dumb remark but with my fragile self-esteem – I’m scared that will set me back.

    But I love the ideas you shared here. I can see my self narrating a slide or something like that. I’m still working up the nerve to get in front of the camera though, I’m not giving up on that. I might need more therapy, who knows. 🙂

    I hope you had a great Mother’s day!


    • Donna Merrill May 17, 2018 at 10:49 am #

      Hi Cori,

      I am so happy this hit home for you. You cannot let your self-esteem fearing someone making fun of you stop you from doing videos for your business.

      Don’t give up….I’ve seen you on video and you are not only a natural beauty (I really mean that) but you also talk fluently. As long as you know what you want to talk about (use a cheat sheet) you will be on point.

      Besides, why fear who will make fun of you? If I can do it with my fragile self esteem (yes that is true) anyone can 🙂

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  11. Moss Clement
    May 14, 2018 at 12:01 am #

    Hi Donna,

    Visual content are certainly one of the best content type that drives the most traffic, so it must be given priority. And the fact that video content is taking over the digital marketing landscape, content marketers need to incorporate videos to their content marketing strategies. And as you mention, one of the best video channels – YouTube is owned by Google which effectively makes videos a search engine ranking factor.
    Further, as Ryan pointed out, seeing a blogger on video sharing their thoughts and helping you is the fool proof way to build deep connections with your readers and prospective clients.

    Thanks for sharing this valuable post, Donna.

    • Donna Merrill May 17, 2018 at 10:46 am #

      Hi Moss,

      Video content sure is taking over the digital marketing landscape! Indeed the search engines love those YouTube videos…why not they are owned by Google. But the most important thing is that we can make deeper connections with others via video.

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  12. Janice Wald
    May 13, 2018 at 2:12 pm #

    Hi Donna,
    These are all important reasons to use video. I have tried using video but my post did not rank in Google. I use video stories on Instagram and in my feed but don’t find they perform any better than anything else I post.

    • Donna Merrill May 17, 2018 at 10:33 am #

      Hi Janice,

      I think it is due to the fact that we have to put our video on YouTube and then upload it to our blog post. Also the consistency of our video use will eventually show up on the big G. However, we have to remember that YouTube is the second largest next to Google. It takes a while for things to catch on.

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  13. Gaurav Kumar
    May 13, 2018 at 1:55 pm #

    Want to be professional then you have to be bold to face the camera. People who think camera as their enemy can never beat the competition. It helps to build trust and transparency. It is always good that bloggers should focus on videos that not just talk about their posts but also how other people can take benefit of your help.
    Gaurav Kumar recently posted..How to Increase BSNL Broadband Speed in 2018My Profile

  14. Mitch Mitchell
    May 12, 2018 at 11:23 pm #

    As you know, I have 2 YouTube video channels, and on one of them I just completed a video a day in April (although I did miss a day lol). I think it’s important for two reasons. One, you never know when a video might go viral and you’ve impacted a large audience. Two, it’s great having videos that you can embed in a blog post when it fits what you’re writing about.
    Mitch Mitchell recently posted..7 New Lessons Learned From Doing A Video Every Day In April (Almost)My Profile

    • Donna Merrill May 17, 2018 at 10:16 am #

      Hi Mitch,

      I just read your article of doing a video a day (almost) in April. How impressive. I know how challenging it can be because I did so myself one for each day for 30 days. It takes planning to stay on point and some days you just are not “feeling” it. But we have to push through.

      Indeed, it is great to have those videos on hand to put in articles, blog posts and just about anywhere we like.

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  15. Emenike Emmanuel
    May 11, 2018 at 10:01 am #

    This is super-awesome, Donna.

    I haven’t invested so much into videos lately but I sincerely hope to start doing so soon.

    I understand the power of video marketing. Like you said, it’s a fast way to build the know, like and trust factor.

    Thanks for sharing.

    Emenike Emmanuel recently posted..7 Proven Strategies to Prepare Your Business for SaleMy Profile

  16. Lisa P. Sicard
    May 11, 2018 at 6:26 am #

    Hi Donna, thank for the kick in the pants – LOL. I need it to get going with this. I’ve been hearing FB video is not doing as well as it was with their new algorithm changes but YouTube I hear is rocking it. (Have you noticed that at all?)
    I have an old YouTube Channel that I’m thinking of changing as it was associated with an old email. Maybe I will start fresh with it. Thanks for the inspiration to get going!
    I also am looking at Periscope again as you mentioned in another post. So many choices now with video.
    Have a great day and weekend ahead.

    • Donna Merrill May 14, 2018 at 3:24 pm #

      Hi Lisa,

      I love the interaction with FB Live stream. The more you do the better the algorithm will treat you. But I also re-purpose them on Youtube and sometimes on my blog.

      Periscope is great too. You being on Twitter so much I think that would be best for you.

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  17. Praveen Verma
    May 11, 2018 at 5:09 am #

    YouTube has become the second largest search engines and we should not ignore video marketing in this digital era. The video speaks louder than plain texts and every blogger must make great effort to create compelling videos to grab more attention from the audience.

    Here, great to know about the importance of video for bloggers. You have well explained the whole content.

    Thanks you so much for sharing. Waiting for your next blog post.

    Have a great day ahead.
    Praveen verma
    Praveen Verma recently posted..13 App Marketing Ideas You Haven’t Thought OfMy Profile

    • Donna Merrill May 14, 2018 at 3:18 pm #

      Hi Praveen,

      Indeed YouTube has become the second largest of search engines. This is why when I do a FB Live Stream I also put it on Youtube and other social media sites. It gets a lot of juice that way.

      Whenever I put a video on my blog it always ranks higher.

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  18. Dexter Roona
    May 11, 2018 at 4:31 am #

    I agree it is super important. A blog with a great Youtube channel is really powerful. I just wish I was good with the video side.
    Dexter Roona recently posted..Mobile SEO Guide 2018 – The Ultimate GuideMy Profile

  19. Enstine Muki
    May 11, 2018 at 2:22 am #

    Hey Donna,
    This is just on time.

    I have been browsing Amazon for the most affordable and good camera/mic for use. I’m fulling going to videos this time. One thing I have noticed is that most of the guys on Google page #1 have some video on their articles. As you mentioned, Google owns Youtube and Video is certainly a ranking factor.

    You’ve been doing well recently with videos and I sometimes love the Facebook live vids. The only issue here (Which is horrible to mention) is that Internet connect is still to some extent a luxury. You know videos are a big time bandwidth eater. But things are improving 😉

    Thanks for this post that puts more fire on me 😉
    Enstine Muki recently posted..Error establishing a database connection (WordPress Error FIXED)My Profile

  20. Dr. Erica Goodstone
    May 10, 2018 at 11:28 pm #

    Hi Donna,

    Great reminder to add more video to my blogs. I have been doing so many video interviews for my virtual summits )6 of them to date). When the summits have ended, I seem to stop doing videos for a while – almost recuperating from all those videos.
    But you are so right. There are so many ways to put videos onto my blogs and I have not done that.

    I have to add that I usually prefer reading a blog than taking the extra time to watch a video. And not all videos are well done. Many don’t really offer information or teach something useful.
    Dr. Erica Goodstone recently posted..Do You Have The WILL To Heal?My Profile

  21. Sharon T McLaughlin
    May 10, 2018 at 8:24 pm #

    You are great at doing videos. This was a great post. I know I need to do more, it seems to come in waves.

  22. jo Ann lawery May 10, 2018 at 8:19 pm #

    Thanks Donna for the tips on doing videos. I have done videos but not for YouTube or Facebook Live. I record and put them on my blog or twitter account. I’m still a newbie on YouTube .

  23. Monna Ellithorpe
    May 10, 2018 at 7:00 pm #

    Hey Donna,

    Good advice and absolutely true. I have to start making myself do the videos again. They are kind of fun to do when you have a friend come on live with you and they share the hearts and likes.

    I love watching your videos. You are a natural on camera.

    Thank you for the great advice and encouragement for everyone.

  24. Navin Rao
    May 10, 2018 at 4:50 pm #

    An eye opener, we all see video Marketing is on it’s rise by the companies, similiary could be valuable for the bloggers too. As said it builds up an Authorative an trust.

    I know it takes a lot if guts to face the camera, but it’s worth going into.

    Well said, videos can certainly speak 10 thousand, infact 100 times more..

    Thanks Donna, great share.

    Have a great day ahead!

  25. Donna Merrill May 10, 2018 at 4:43 pm #

    Hey Ryan,

    Of all people, I know you understand this.

    Great to know that you are doing Youtube videos now and reaching lK monthly. I love your Live days too. Video is the place to be in this ever changing climate. Information needs to be quick and fast, but more importantly a value to our subscribers. That’s what you do so well.

    Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  26. Ryan Biddulph
    May 10, 2018 at 4:13 pm #

    Nodding to all reasons Donna. Especially your note about video saying so many words, well beyond a thousand. Images rock, but seeing a blogger on video sharing their thoughts and helping you is the fool proof way to build deep connections with readers. I do one YouTube video daily and have noted stronger engagement and higher views over there over the past month, reaching the 1,000 monthly minute views by now. I also have many Facebook videos from my live days. Thanks for sharing 🙂


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