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3 secrets to being a productive blogger

Be A Productive BloggerBlogging involves many different activities.

To overcome confusion and overwhelm, you need to become a more productive blogger.

Now, that doesn’t really mean you need to keep kicking out blog posts.

Keeping busy doesn’t make you productive.

It keeps you, well… busy.

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By “productive,” though, I’m talking about making the best use of your time.

Once you start nailing this down, you’ll actually spend less time getting to where you want to be.

Making the best use of your time

You need to use your time to stick to your main objective.

It’s so easy to get side-tracked with other things.

So you set out to write a blog post.

You start doing some research on your topic.

That leads you to one blog post, then another.

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You find yourself writing comments on those blogs.

Then you follow some people back on social media.

Now you get caught up in the social media frenzy.

You end up having conversations about 10 different things having nothing to do with the blog post idea you are “researching.”

Suddenly, half the day is gone and you haven’t even outlined your blog post yet!

Has that ever happened to you?

It’s been my story far too many times, I can tell you that.

So I stick to a plan.

Or at least, I do my best to.

I focus my blogging business on 3 things.


Everything in life seems complicated.

You want a pizza.

Simple, right?

Too many detours

But getting to your destination is not a straight road from Point A to Point B.

You call your favorite take-out and now they’ve got a million questions.

What topping, thick crust, thin crust, extra cheese or regular.

Do you want a drink with that?

What kind?

Diet or regular?

What size?

Oh, yea… there’s a special deal.

If you get 2 pizza’s the drink are half price, etc. etc.

So should you get 2?

Will you pick it up or get it delivered?

Curbside or will you come in.

How will you pay?

When do you want it?

You just want a pizza, but there’s all this stuff to deal with.

Ice cream cone or donut?

There’s a million choices there, too.

And so it goes with everything.

Blogging detours

Blogging is no different.

You start out with a niche.

Let’s say it’s exercise.

You just want people to learn how exercise can improve their health.

Somehow you end up researching heart disease, alternative treatments, tendinitis, physical therapy remedies…

And the list goes on endlessly.

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To be a productive blogger, you must plot your point A, and decide on what your true point B destination is.

If you want to get from A to B… detouring to C, D and E may take you away from your destination (B).

At the very least, it will make the journey much more difficult.

You will take a lot more time, and do a lot more work to reach your destination than if you just didn’t take all those detours to begin with.


You might have started your blog because you wanted to share a lot of information on your topic.

Again, we’ll say it’s exercise.

You want to let people know the different effects of running 3 miles vs. walking 3 miles.

So you write an article about monitoring your heart rate.

Maybe another about supplements that affect your heart rate, and so on.

Where’s all this leading?

To be a productive blogger, you need to develop laser clarity.

Otherwise you might end up all over the place and end up taking detours to points C, D and E instead of point B.

Something like this helps.

“I will blog about ____, to help my readers overcome their challenges with these 5 main things.”

Now, the topic of your blog is your niche.

And the main things it will cover are your blog’s categories.

Do everything you can to spend most of your work day working only in those areas. 

And make every blog post you write help your readers with their challenges only in those areas. 

This will help you accomplish more things that actually move your business forward.


Of course, being a productive blogger also requires that you write blog posts.

Not when you feel like it, or get the inspiration to.

But on a consistent basis.

How often will you publish your blog posts?

This is always a question bloggers ask.

Especially new bloggers, but even bloggers thinking of changing their publication frequency.

I’ll tell you that it doesn’t really matter that much.

You can publish an article once a week (like I do), or every day, or once a month.

Yes, it makes a difference with Google.

So if your big strategy in blogging is to reach the top of the Google charts, then I guess the more you blog the better.

But really, in my world, and probably for most bloggers… Google ranking is not the big game.

Do you need Google to get people to your blog

It’s about helping your readers, connecting and engaging with them.

So for that purpose, you publish as often as you can comfortably do, as long as it’s good stuff.

You don’t want to schedule yourself for a blog post every 3 days if you have nothing meaningful to contribute to your readers.

But publishing consistently is the key.

Yes, Google looks for that.

But far more important, your readers look for it.

So be sure to publish consistently.

And that means… work consistently on developing and promoting your content.

3 secrets to being a productive blogger

Those are my “3 secrets to being a productive blogger.”

Okay, maybe they’re not really secrets.

But they are if you’re not adhering to them.

Knowing these things does not mean you stick to them.

That’s why you need to make sure you’re keeping on-goal, and on-task each and every day.

Write down your Point A (where your business is at now) and your Point B (where you want it to be in a defined future… 6 months or 12 months or whatever).

End each day by looking at this.

Did you stay on target?

Or did you wander?

How can you do it better tomorrow?

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Now leave me a comment below and tell me this.

Do you think this will help keep you on track?

And do you think the 3 secrets I shared here can help you be a more productive blogger?


PS: Don’t forget to share this article on your social sites.  Thanks so much 🙂




Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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20 Responses to 3 secrets to being a productive blogger

  1. Jan Verhoeff
    February 3, 2021 at 8:59 pm #

    Clarity and purpose are huge with blogging. If you don’t know why you’re blogging, you won’t have anything of real value to say. You have to know your why. And I guess that would help with consistency too. My consistency has usually been because I just need to WRITE. I have a desire to put it in black and white… Whatever it is.

    And that’s always a good thing as a blogger. You pen the words and people find them because they have a need to read what you have to say. The message is clear and to the point if you’re focused on purpose.

    • Donna Merrill February 4, 2021 at 8:23 am #

      Hi Jan,

      Indeed Jan, we have to know our why. Once we do we never tire writing blog posts. We need to be clear in our message and not over complicate it. Write for that one person who needs the information you have given. Works like a charm!

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  2. Uvais Siddiqui
    February 2, 2021 at 2:16 am #

    That is true to become full time blogger and you have made a wonderful explanation.

  3. Ryan K Biddulph
    February 1, 2021 at 2:40 pm #

    Have I ever been there Donna when it comes to observing days vanish. I stay on purpose mostly but know recent inner nudges edged me to getting clearer and clearer. I need to drill down a bit more then I already had. Not for any reason other than making my life easier. Kelli and I will begin traveling abroad again soon; secret-time until we land next week 😉 But being even busier than normal means I need to get clearer.

    Nice car in that shot! Classic!


    Ryan Biddulph recently posted.. 1 Reason Why Fear Is Not Real

    • Donna Merrill February 2, 2021 at 4:18 pm #

      Hi Ryan,

      It is so great that you have a clear vision of what you need to do. Those inner nudges are where you pay attention to and go for it. You can never go wrong with that.

      Wow…going abroad again. How exciting. I know you will be posting your adventures and I’ll be there to follow them.

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  4. Erika Mohssen-Beyk
    February 1, 2021 at 2:02 pm #

    Hi Donna,
    I have to say, I enjoy being sidetracked sometimes And it often takes me longer to finish a post. I even wrote some and felt it is not yet the right time for them. I look at them once in a while and make changes. Sometimes ideas come and I can finish a post easily.
    But you are right with your secrets, they are to follow if you have to be productive.
    Thank you for this post, good to think about

    Erika Mohssen-Beyk recently posted.. Who Gave You Your Belief System?

    • Donna Merrill February 2, 2021 at 4:16 pm #

      Hi Erika,

      I know the feeling. I get a million ideas for blog posts, but it has to be the right time to elaborate and write a blog post about it.
      Yes, sometimes those ideas come and it is so easy to have a flow of content.

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  5. Mitch Mitchell
    January 30, 2021 at 11:38 am #

    Hi Donna. I don’t actually disagree with you on anything you wrote here, but I’d be remiss if I didn’t mention this one thing. Almost always, we see people give up blogging because at some point they run out of things to say or write about their niche. Some of our favorite people have quit blogging over the last 5 years; it’s been pretty disappointing because we liked a lot of those folks.

    So, while it’s great to find a niche and stick to it, sometimes people have to be open to going outside the box in relating to that particular niche. For instance, I write for my accountant’s blog, and in general accounting isn’t a very compelling thing to write about. Yet, when I expand it to include budgeting, saving money, business expenses, taxes and such, I’ve got a world of things to write about that indirectly include the idea of using an accountant for help on some of these.
    Mitch Mitchell recently posted..Is Your Blog In Danger Because Of The Images You Use?My Profile

    • Donna Merrill January 30, 2021 at 6:32 pm #

      Hi Mitch,

      I too have seen so many leave blogging and I really miss my blogging buddies. We had build years of good relationships and it was so sad to see them go.
      We do have to bend with the niche we choose. I can see you do have a world of things to talk about within your niche. I too have the same feeling. My main niche here is blogging and internet marketing. There is so much to write about I haven’t stared at a blank page for years.

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  6. Moss Clement
    January 30, 2021 at 6:30 am #

    Hi Donna,

    Interesting points you have here. Your pointers are exciting, with clarity connecting well with me. That’s because when I started, I wasn’t clear about my blog topics or what I want the content to achieve. For this, I wrote about all kinds of subjects without getting results. However, it’s different now. Also, I want to point out that mind-mapping your content ideas and scheduling your writing are excellent ways to be a productive blogger. These concepts make it easier to get into your writing. But it would be best if you had a content editorial creation calendar to maintain your blogging frequency.

    Thank you for sharing!

    Moss Clement recently posted.. Top 15 Freelance Writer Websites to Find Paid Writing Jobs Online

    • Donna Merrill January 30, 2021 at 11:21 am #

      Hi Moss,

      Thanks so much for your input here. I like to mind map my content and I do schedule writing so I can be productive. I like your idea of a content editorial creation calendar. Thanks..

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  7. Marquita Herald
    January 30, 2021 at 12:18 am #

    Love the image, Donna. Thoroughly enjoyed your pearls of wisdom – as always. I certainly have my days where I lose track of time, but for me the most important of your 3 secrets and the one I focus on is consistency.

    Marquita Herald recently posted.. Defining Your Guiding Rules For Life

    • Donna Merrill January 30, 2021 at 11:14 am #

      Hi Marquita,

      We all lose track of time with the numerous things we need to do running our own business. This is why consistency wins all the time.

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  8. Sweety Joshi
    January 29, 2021 at 10:03 pm #

    Helloo Donna ma’am,
    First of all I wanna say that OUTSTANDING post this is (as always,no doubt) You made some great points here. This Same happens with me everyday,so for me this post is super helpful. Yess, consistently is the key!! Bdw I love your example: that pizza example! Have a beautiful day ?
    ~Sweety Joshi

    Sweety Joshi recently posted.. Top Most Side Hustle For Women From Home

    • Donna Merrill January 30, 2021 at 11:10 am #

      Hi Sweety,

      So great to know this post was super helpful for you. Yes, the pizza example says it all lol. Thank you for visiting and have a wonderful day.

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  9. Chris January 29, 2021 at 12:30 pm #

    Yes Donna,
    I think I may have to use a tab limit extension on chrome it will save me drifting all over the place when online, and keep my time online productive Xtab seems okay I used it before I can set a tab limit and get a warning when I go over it.However I have set chrome to open search results in a new tab this kinda fill everything up suddenly.

    • Donna Merrill January 30, 2021 at 11:07 am #

      Indeed Chris,

      Limit those tabs! It will only get you side tracked. Try to focus on one thing only and complete it. It helps if you make a list of what you need to do one day at a time. Stick to your list and check off things you have accomplished. You will feel great when accomplishing the smallest of the tasks you need to do.

      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

  10. Chris January 28, 2021 at 4:32 pm #

    Sidetracking is my middle name. I often find myself with 20 tabs open and not a paragraph written even looking at random videos. I think if you are in writing mode it’s best to make a few quick drafts for later inspiration.

    • Donna Merrill January 29, 2021 at 11:28 am #

      Hi Chris,

      Oh those darn tabs! If you keep them all open it will only confuse you. Try cutting down and use at least two at a time. I prefer one so it keeps me focused on what I want to accomplish.

      Indeed, always write down a few quick drafts when you are in that writing mode. I like to keep notes with me all the time via phone. I can be out and about and get a wonderful idea. If I don’t write down a quick not to myself, it is lost forever.

      To your success!
      Donna Merrill recently posted..How to get amazing blog post ideasMy Profile

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