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Do your online prospects trust you?

Do Your Online Prospects Trust You

This is the first question to ask yourself.

Really, do your online prospects trust you?

If they do, your online business has unlimited potential for growth and prosperity.

But if they don’t, then you are doing some things seriously wrong.

And you have to get them straightened out before you can reach your goals.

Trust is everything for your online business, blog, affiliate marketing or network marketing efforts.

Once you’ve earned their trust, your prospects will respond positively to your information, instructions and recommendations.

I’m not suggesting you use this trust-bond to manipulate people, for that would be a violation of the very trust you need to create.

I am suggesting you use it to get their attention.

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And once you have their attention, you can actually help them.

Without it, you are powerless and ineffective as a blogger or online marketer.

Enough about why you should get your online prospects to trust you.

Now, let me give you 3 ways to be sure they do.

Demonstrate value

By online prospects, I’m talking about people who could be interested in your content.

So, if you’re a blogger, for instance, your prospects would be people interested in what you write about.

Your very first contact with your prospects should demonstrate value.

Show them that you are someone who can help them solve their problems.

Give them something that can improve their lives in some way.

In other words, you need to demonstrate to them what value you have to offer.

Notice, I didn’t say you need to tell them that you can help them.

You need to actually do it.

Demonstrate value in some small way to your prospects.

But leave no doubt in their minds that you are someone they want to hang around more.

Be a genuine blogger who people love

If your prospects are looking for smoother skin, for example… help them achieve that.

Maybe you can give them specific facial exercises they can do while they are driving.

Or share a fruit smoothie recipe that helps.

Whatever it is, you can help them improve their lives, by giving them small solutions that they can implement immediately.

This is how you earn your online prospects’ trust.

And they will continue to trust you more and more, as you continue to help them solve problems and overcome obstacles.

Offer engagement

When readers first come across your website, blog, social media profile or update… don’t greet them by trying to sell them on something.

Don’t ask them to “join my email list” or “buy this great product” or “act now to get your 60% discount.”

Now that might work for an e-commerce site.

After all, people visit e-com sites to buy stuff.

And if they can get a discount, why not?

Or if you tell them you run flash sales periodically, but only for email subscribers, then they may actually want to volunteer their email address in hopes of scoring some great deals.

But that’s only because they visit your site for one reason only… to buy.

So, sure, start selling right away.

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But any other site, you need to offer your visitors much more than a “good deal” on something.

Build a relationship

To earn your online prospects trust, you need to show them that you want to engage with them.

Put out a signal that you want to build some sort of a relationship.

I’ll show you what I mean.

Let’s say I have no idea who you are.

But while surfing the net trying to learn how to build a good network marketing business, I find your blog post.

It caught my attention because the title is “7 shortcuts to making your network marketing business a smashing success.”

So I click over to the article, all ready for some great strategies.

Awesome List Building With Your Perfect Blog Post

Instead, I am greeted by a splash page with your photo and some generic pitch like, “Want Leads for your Business? … give me your email address.”

Now, remember, I have no idea who you are, what you do, if anything you’re putting out on the internet has any value, or any relevance to me and my situation.

Yet, before I get to see your article (the one I was anxious to see), I have to decide whether or not I want to get emails from you.

I take a moment to try to get off the splash page and onto the article, but one of two things is going to happen.

One is that I get frustrated and just click away, and continue searching for what I want (not what you want me to do).

The second is that I actually get to your article, but before reading one word, I already mistrust you.

You seem like you’re here to get something out of me, not to give me the great info that the title of your blog post promised.

And you have certainly not signaled that you intend to engage with me, to speak to me, or to build any kind of a relationship.

If you want your online prospects to trust you, please, stop pitching them the second they hit your blog or website.

Unless you can do it in a way that transmits value and engagement.

Lead with value

The very first thing to do is to start engaging with them.

Give them a great, and valuable article.

Ask them to comment at the end of it, to bring them into the conversation.

Now, maybe, just maybe… the reader will want to follow your blog, your business and yes, jump on your email list.

Not because they got hounded enough, but because they sense that you really care about them, and really want to engage with them.

Don’t apologize for selling

This may sound like a contradiction to what I just said about engaging with your blog and website visitors, as well as your social contacts.

But actually, it is not.

Let me explain.

You should never feel the need to apologize for selling things to your site visitors.

7 proven ways to sell services on your blog

That should never be the first thing you do when they make contact with you, such as click a link to your blog post.

But… once someone has committed to reading your article, blog post, social media update or email message… you should give them value.

That usually means, you should help them solve a specific problem, or overcome a challenge.

And if you have a product or service, or if you affiliate such products and services, it is your obligation to share those things with your readers.

Not just to earn a sale, commission or client… but to let them know about things that can help them.

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If I write a blog post, for instance, on how to write an email newsletter to your followers, doesn’t it just make sense that I tell you about my favorite autoresponder service?

Or, for the sake of not looking “salesy,” should I just leave that up to you to try to figure out.

Of course, I should try to “sell” you on (1) using an autoresponder service, and (2) getting started with the service I use and recommend for the reasons I outline for you.

Just because I might feel shy about “selling” doesn’t mean my readers should have to suffer.

If your neighbor has a great dentist and you ask for the name because you need a dentist, don’t you think they should tell you who it is?

Or should they say “I’m sorry, I hate to be pushy, so it’s better if you just find a dentist on your own.”

If you think the products and services you provide or promote are really worth someone’s investment… tell them!

Don’t be shy.

And don’t apologize for selling.

They want your help.

Knowing what products and services can help them achieve their goals is an important way you can help them.

If you don’t believe in the products and services you promote, then stop promoting them.

Otherwise, share the good news with your readers.

Do your online prospects trust you?

Do you know your prospects?

How well?

In order to run a successful online business you must be intimately aware of their needs and desires, challenges and problems.

Then, you have to make it your mission to help them.

If you do it right, you will rightfully earn their trust.

Top Tier Coaching

Leave me a comment below.

Tell me what you can do to earn that trust?

What have you been doing?

And what things might you start doing from this point forward?

Being perfectly frank and honest, tell me if you believe your online prospects trust you.

– Donna

Also, be sure to share this article on your social sites.

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.


14 Responses to Do your online prospects trust you?

  1. Marquita Herald
    February 24, 2021 at 3:00 pm #

    An extremely important topic, Donna, and one that I take very seriously. There is no shortage of spammers in every area, but the field of “self-help” took a serious beating a few years ago with the flood of “gurus” hyping all sorts of one-stop/one-size-fits-all solutions to life’s problems. We’ve made up a lot of that lost ground, but building trust is the reason I work so hard to research whatever I share, put so much effort into my bonus guides, and why I go out of my way to be responsive to my subscribers.
    Marquita Herald recently posted..Has Your Routine Turned Into a Rut?My Profile

    • Donna Merrill February 25, 2021 at 5:20 pm #

      Hi Marquita,
      Wow Marquita, I can see where the “self help” area took a beating from some “gurus” giving that one size fits all solutions. I’ve seen tons of them around and just shake my head. Self help takes time and each individual has their own needs.
      You have been in the “game” for a long time and you are well respected in what you do. I’m sure your following, as well as I, look forward to every article you write. And then there is your books…Keep on going my friend.

      Donna Merrill recently posted..How to build an online following in 2021My Profile

  2. john February 19, 2021 at 6:49 am #

    Great article. As always! I’m about to start working on a blog on my website and although someone else will be producing it for us, this article will be a great help to make sure that we’re on the right track to creating successful, engaging content. Thanks!

    • Donna Merrill February 20, 2021 at 1:19 pm #

      Hi John,
      Just make sure the people that are working on your blog will be producing good content for others that may be interested in your niche. Keep on writing blog posts at least once a week. Spread your new blog posts across social media. But most importantly, blogging is going to other blogs and commenting as you did here. Then share it on social media. People just love to learn things from our blogs.
      Donna Merrill recently posted..Do your online prospects trust you?My Profile

  3. zulfiqar ahmed bhatti
    February 18, 2021 at 5:41 pm #

    Hey Donna, Your Substance Is Very Valuable And Encouraged Me A Ton To Showcase My Recently Dispatched Site. Much Obliged To You Such A Huge Amount For Your Direction.

    • Donna Merrill February 20, 2021 at 1:21 pm #

      Hi Zulifgar,
      I am so happy for you to start a new site. There is so much information on my blog for you to use. Thank you for sharing your feelings.
      Much appreciated,
      Donna Merrill recently posted..Do your online prospects trust you?My Profile

      • zulfiqar ahmed bhatti
        February 20, 2021 at 1:59 pm #

        Hi Donna, the pleasure is all mine and yeah i have gone through your blog, you share very useful knowledge and its like a helping hand for newbies. keep up the good work.

        kind regrads !

        • Donna Merrill February 21, 2021 at 8:40 am #

          Hi Zulfigar,

          Nice to know you went through my blog and found it useful. We can get our blogs up but we have to be consistent with content. As long as you have chosen your niche and have a business plan you will do so well.

          Donna Merrill recently posted..How to get visitors to your blog for freeMy Profile

  4. Lisa Sicard
    February 16, 2021 at 12:52 pm #

    Hi Donna, excellent advice here! I come across so many that email me without any relationship asking for things daily. I used to respond but now finding I trash the emails. Especially if they don’t take the time to know my name.
    I try to offer some value in each post these days and have a new offer for emails to help others along the way. I still want to build more products to sell and occasionally offer others for FREE.
    Building trust takes time – it cannot be done overnight!
    Lisa Sicard recently posted..It’s Time to Notice That Parler is Growing By Millions As It Returns!My Profile

    • Donna Merrill February 17, 2021 at 10:49 am #

      Hi Lisa,

      I get those emails too and take time to unfollow. Usually they stop, but some are persistent and I have to trash it every day.
      I love email and like to engage with those folks that opt into my email. It comes down to the 80/20 principal whereby I like to give them good quality information 80% of the time and sell 20% of the time.

      It is more of a trust builder especially when someone new opts into an offer I have via ads I’ve placed. They directly go to find out who I am and see that I’ve been blogging for 10 years giving good content. They also look up what I do on social media and I get a pretty nice response from them.

      It takes time and patience and a whole lotta learning in order to get our online prospects to trust us.

      Donna Merrill recently posted..How to get visitors to your blog for freeMy Profile

  5. Monica February 16, 2021 at 12:31 am #

    Hey Donna,

    Thank you sharing this insightful post. Business leaders want to buy from people they trust. To become a “trusted advisor” — as so many thought leaders advocate —one must first gain their prospects’ trust.

    Again, trust isn’t built in a day — but the foundation for trust can be.

    • Donna Merrill February 17, 2021 at 10:51 am #

      Hi Monica,

      Trust is the most important thing we can build with our business. Indeed, it takes some time, but being consistent with trust building is imperative.
      There are so many ways to do that but in a nutshell, it is mostly because of the good content we share on our blogs as well as social media.

      Donna Merrill recently posted..How to get visitors to your blog for freeMy Profile

  6. Ryan K Biddulph
    February 15, 2021 at 2:28 pm #

    Hi Donna,

    You hit on all key pointers for building trust because people trust bloggers who prove they know their stuff. Proving that you know your stuff is best achieved by leading with value. Take your blog post; anyone wondering if you know how to teach bloggers how to earn trust quickly see the immense, free value you offer through this post. Trust gained.

    But you also stress how when it comes to selling, never be ashamed, embarrassed or feel uncomfortable with receiving money for some products and services rendered. People also tend to trust professional bloggers who offer products and services because doing so lends credibility to your work.

    Ryan K Biddulph recently posted..6 Tips to Become a Skilled Blog WriterMy Profile

    • Donna Merrill February 17, 2021 at 10:57 am #

      Hi Ryan,

      So true Ryan. People do tend to trust professional bloggers. I’m sure glad I spent the last 10 years doing that.
      These days I’m doing a lot of solo ads and having fun with it. I’m contacting people who really don’t know me and trust is the first thing I need to build.
      So I hang out with them on my email list and give ’em more than I do my blog. Getting into the nitty gritty of a topic shows them I know about it well.
      It all comes down to communication.
      I’m having more fun communicating these days with new people. They will ask me questions. They reply with sweet notes of appreciation. It doesn’t matter if they opt into an offer I may give them. It may not be exactly what they are looking for, but the next offer could be the one. The email correspondence has been a delight for me.

      Donna Merrill recently posted..How to get visitors to your blog for freeMy Profile

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