Did you ever think of teaching an online course?
Bloggers want to stand out.
They want to build their authority and their following.
And, you know, this is a really great way to do it.
You’ve seen others do this.
But perhaps you’ve written it off as “too hard to do,” or “takes too much time” or “too technical.”
I just want you to know that you can do it.
But not by standing on the sidelines and watching the parade of other successful bloggers pass you by.
There actually are easy ways to teach an online course.
I’ll show you what I mean.
Should you teach an online course?
I’ve worked with people who wanted to teach a course, but got so caught up in the technology that they gave up.
And that’s too bad because it’s really something you can do.
So I want to show you some of the ways to overcome those hurdles.
But first, ask yourself if you should even consider this.
Well, the answer is “yes” for most bloggers.
If you have something of value to share with your crowd, then an online course is the perfect way to share it.
It steps your game up a notch from simply blogging and posting things on social media.
Your followers will take you much more seriously, and your prospects will soon become your followers.
You will grow your audience, boost your reputation, and get noticed by more of the “big players” in your niche.
It can also have a direct impact on your business by helping you get more people on your email list, and even earning a profit directly from your courses.
Teach a free course
As with most things online, you can teach a free online course, or you can do it for profit.
There are definite benefits to each.
But before we talk about those benefits, let’s look at 4 easy ways to teach an online course.
Probably the easiest way is to simply invite people to subscribe to your email list.
In exchange, you offer them a 7 day course, or 30 day course, or whatever fits for you.
Then, you simply write a series of emails that teaches your course.
Think of it like you were teaching a course at a community college.
You might promise a semester course on Victorian Literature.
In a semester, you’d probably have something like 24, maybe 30 classes.
You stand in front of the class and teach for 45 minutes.
But you could probably summarize each class in a page or two.
So, now for your online course, you just take those class summaries, and turn them into an email sequence.
That’s your free online course!
Or, you could link out to something like a 10, 15, 30, 45 minute video you recorded on your topic.
Alternatively, you could link out to a pdf you wrote.
That could easily be a paid course.
Facebook Live series
Now, this is probably even easier than writing a lot of emails for your “course.”
All you have to do is show up on Facebook Live at the time you have pre-scheduled.
Then, teach your course!
When you do a Facebook Live event, it’s pretty much the same as standing in front of a class.
Simply teach whatever your subject is, and it will play for a live audience, and also will replay as a recorded event.
Just like with the email sequence method, your classes can be done at specific intervals.
Do a series of 10 for 10 consecutive days.
Or 1 a week for 10 weeks.
It’s all up to you.
Conduct your live event for 45 minutes, or 5 minutes.
All the numbers I’m giving you are just arbitrary examples.
The actual numbers of lessons, timing of videos, etc… it’s all up to you.
But ultimately, of course, it’s a matter of what your audience likes best.
In any event, a Facebook Live series is an easy way to teach an online course.
Serial blog posts
Just like the other methods, serial blog posts give you a format for delivering a drip-feed of content.
And you can drip-feed your blog posts any way you want.
So you might do a 10 part blogging series on your subject.
Each article can show people different aspects of your main topic.
And you can link articles to each other.
So “click here to learn more about this,” is a great way to send your readers to another, related article you wrote in the series.
Or maybe a video you recorded.
A blog post series is also a good way to get people to visit your blog regularly.
Simply promote it on social media sites, for instance:
“Free 12-Part Course”
Then link to your blog post “Part 1” or “Day 1” etc.
At the end of the Part 1 blog post, embed a button or link that says “Click here for Part 2.”
That will redirect readers to your “Part 2” blog post.
Just repeat that technique up through “Part 12.”
If your blog posts are public, then you will most likely be suing them as a free course.
But you can also make it a paid course, simply by making the blog posts private.
Only paying students can access them.
So, that’s an easy way to teach an online course in the form of a blog post series.
Just like posting a blogging series in the form of an online course, you can post a video series.
Publish your series to YouTube to take advantage of it’s tremendous search engine feature.
Your videos could be published all at once.
But I think it’s best to do it one day at a time until your course is finished.
You can shoot your videos in a face-to-camera style, but naturally, that tends to get rather tedious.
I recommend you use a slide-show presentation, instead, like Powerpoint or Keynote.
You could even do a voice-over through a series of still images.
Whatever presentation style you choose, just shoot your videos and instruct viewers to “go to the next video,” until your course is complete.
Like with your blog post series, a free course could consist of public videos.
A paid course could be a series of private videos so that people must pay for access to them.
Publishing a series of videos on YouTube is yet another easy way to teach an online course.
Get paid for your online course
Now, each of the methods I just showed you for creating a “free online course,” can easily be converted into a “paid online course.”
You just need to re-package the very same content into a paid format.
The method is like taking a gift you were once given, putting it in a nice new box and sticking a price tag on it.
So here’s just a few ideas for repackaging your free courses.
Let’s say you did a 7 day email sequence called “How to publish your first book.”
So, you have 7 emails, all done.
Now, shoot a video of each email you wrote.
You could simply narrate the email message.
Or you could post it up as a slide presentation.
Just copy and paste right from your email.
Now, you have a 7 day course you can sell as a video training called “How to publish your first book.”
Embed the 7 videos on a webpage and you have your course.
Maybe shoot a new video called “Introduction.”
Just talk about what people will learn in your course, and maybe how to navigate through it.
You could tell them how to contact you if they have any problems.
And, of course, you could also put some banner ads on the page for something like a service you provide, or an affiliate product, etc.
Really easy, once you’ve already done the work for the free email course, right?
So these are easy ways to teach an online course.
Rinse and Repeat
Just like you can convert an email sequence into a paid course, you can do the same thing for any free courses you already created.
Collect your Facebook Live or YouTube video “courses.”
You did them for free on Facebook Live and YouTube, but now you can repackage and sell them.
Use the same repackaging method I just showed you.
Then, rinse and repeat!
Do the same thing with your free serial blog post course.
There are just so many easy ways to teach an online course.
Don’t get overwhelmed, though.
Pick one method and do it.
Once you’ve got the idea, you can just keep doing the same thing, or try some of the other ideas.
They all add up to giving people really good value for a fee, or in return for their subscription to your email list.
How I converted a free course into a paid one
I once did a free 30 day challenge course showing people how to profit from Facebook Live.
And actually, I produced the entire challenge on Facebook Live.
After giving it for free for the initial 30 day challenge, I converted it into a paid course.
It looks like this…
It includes over 30 video trainings.
And you can too!
Remember… it requires work.
But it’s actually very easy if you’re willing to do the work.
Easy ways to teach an online course
There are many benefits of teaching an online course.
With free courses, you can build your email list by offering the free course as incentive to join your list.
You can also get people to your blog, your YouTube channel or your Facebook Live events by promising to deliver a free course on those platforms.
As people go through your free course, they come to know you better, and build a trusting relationship.
They see you as an authority on your topic.
And, in fact, you are, if you are able to teach a course on your topic.
So give it a try.
If you need help, contact me, or sign up for some private coaching with me.
It’s often much, much easier to go through all the mechanics with a seasoned coach the first time around.
So, what do you think?
Leave me a comment below and let me know.
Could teaching an online course help build your business?
Are you ready to implement some of these easy ways to teach an online course?
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