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Magical blogging words you must use

Magical Blogging Words you must useDo you use magical blogging words in your articles?

What are your favorite blogging words?

By favorite, I mean ones that you use most often.

You see, I read lots and lots of blog posts.

I read other bloggers in my niche.

And I read other niches, too, on topics that interest me.

I also read many blog posts from students and clients in order to help them blog more effectively.

So, here’s what I’ve found over the years.

Most bloggers develop their own style.

Part of that style, is their personal use of words.

Knowledgeable bloggers

For instance, you might use words that let people know you are very knowledgeable in your field.

In so doing, you are probably trying to brand yourself as an expert in your niche.

So you’ll find specialized words peculiar to your niche.

If you blog about horse racing, you might use special words like…

  • superfecta
  • mudder
  • odds board
  • miler

Using these sorts of words magically transforms you from just a casual observer, into an expert on horse racing.

That’s because non-experts may not be familiar with the jargon that you seem perfectly comfortable with.

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So, the magic of your knowledge-based blogging words, is that they

  • impart knowledge
  • transform you into an expert.

Helpful bloggers

Do you consider yourself to be a “helpful” blogger?

If so, you are probably helping people to find things they are looking for.

Or you help them to choose between several options.

For instance, the focus of your blog might be to review products.

Maybe you review vacuum cleaners, books or software.

So your blog helps people to find the right vacuum for their needs.

You might use words like,

  • best
  • cheapest, or
  • the “top 10”

But those kinds of words usually tell a reader that you’re trying to sell them something, not just reviewing it.

If you say, for instance, “this is the best vacuum,” you’re probably trying to get them to buy it.

But you could say “this vacuum could be what you’re looking for, if you want…”

Or, “I’ve found that this vacuum works well in situation A, but not so much for B.”

You see, these words are magical because they

  • actually help people make an informed choice
  • show your readers that you want them to choose wisely

Inspirational bloggers

Inspirational bloggers try to inspire people to achieve their goals.

For instance, you might show people some meditations they could do to improve their self image.

Or you could help them get past their regrets or failures, by getting them to understand all the things they should be grateful for.

With these kind of insights, you lead people away from their negative inclinations and onto a more positive path.

You could inspire people to be more constructive by using words like

  • self-fulfillment
  • actualization
  • empowerment

The magic in these kinds of words is that they show people the way out of their descent into doom and gloom.

They inspire people to seek a better way.

And they show them that you understand what they’re going through, and that you have sincere empathy for them.

The nature of magical words

Up to now, we’ve talked about the magical ways that words can help people.

They can improve their level of knowledge, information and inspiration.

When you blog using magical words to help people do these things, you are helping them improve their situations.

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So, for instance, if they can’t make enough money from their job to pay the rent, you might help them learn ways to supplement their income with a side hustle.

If they want to learn how to trade commodities, you could teach them.

And if they wanted to find an expert on juicing, you might show them how to buy a good juicer, as well as how to combine specific fruits, vegetables and supplements for their specific needs.

Transformative words

But words are only words.

They are not absolute.

I mean, they can’t change people’s lives in and of themselves.

People need to actually put the words to use, and do it correctly to effect the end result they’re looking for.

That requires more than just knowledge or information.

It requires a transformation in your reader.

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Words only become magical when they are transformative.

When they actually change people’s lives.

Those are the magical blogging words you must use in order to build a real business.

A business that can have a real, profound and magical impact on people.

Persuasive words

Now don’t confuse magical words with persuasive ones.

It may true that convincing people you are knowledgeable, helpful or inspirational can benefit you.

Or, at least, it can benefit your blogging business.

That’s because your readers will be more likely to convert into buyers, clients, subscribers and fans after they have been convinced of your authenticity.

And authentic, you may well be.

But do you offer a transformational experience?

Blogging to change lives

When you help people to actually change their lives, then you are offering them a transformational experience.

But you can only do that when you learn to use magical blogging words.

That’s because transformation is magical.

You see, words are logical.

Experience is not.

Words describe something that may be real, like “success.”

But the words, themselves, are not real.

They are only symbols that can try to describe the how, what, when and where of “success.”

But they are inadequate to actually transform someone so that they become successful.

Magical words, on the other hand, don’t focus on logic.

They go above and beyond it.

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Rather than just teach or inform, they point the reader down the path to actually experiencing something… like success, for instance.

Like the Christmas ghosts in Dickens’ Christmas Carol, you can point your readers see what their situation IS, or HAS BEEN, or CAN BE.

But their situation has to be experienced, not merely explained.

That’s why the 3 Dickens ghosts don’t merely tell Scrooge about his past, present and future.

They don’t lecture him about it.

Instead, they take him there, and show him his past, present and future.

As a blogger, you can change people’s lives when you help them change their situation.

But you have to demonstrate how.

And some words are key to this demonstration… to showing them how to change their situation.

Those are the magical blogging words.

How to use magical blogging words

Magical blogging words can be used to help your readers in two ways.

1- Demonstrating

First, by demonstrating what needs to be done.

You can demonstrate how something works by doing it yourself.

Use words, images, video… whatever it takes to show your readers exactly how you or someone else actually does it.

You write a blog post about “How to use YouTube marketing in your business.”

Now, for this article to show people how to do this, it must go through all the key steps.

Something like this…

  • Open a YouTube account… here’s how I do it.
  • Create a channel… here’s how I do it.
  • etc., etc. … here’s how I do it.

You see, the magical words here are “here’s how I do it.”

You don’t need those exact words, but some equivalent form.

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Maybe “watch how I did it,” or “let me show you how,” etc.

There’s a million ways to say it, but the magical words must convey the key concept.

And that is:
“You are reading this blog because you want to do YouTube marketing in your business. I will demonstrate how I do it, and then you can do it.”

Notice, the magical word here is “do.”

It’s not “learn” or “understand” or anything like that.

In order to make this a transformative experience for your reader, you must focus on what they need to do.

Because that’s how they’ll actually benefit from all this.

And it’s how YouTube marketing can become a life-changing undertaking for them.

2- Sandboxing

I’m talking, here, about setting up a situation for people to copy what you just demonstrated.

Once you’ve shown people how you do something, you have to get them to do it.

That’s what the sandbox is for.

Sit here, try it out, and if it falls apart, try it again.

Until you get it right.

The magical words are “Sit in the sandbox and try it yourself.”

Or something that means the same.

The idea is that whatever gets done in a sandbox is only temporary.

So you’re free to test and test and try and try until you get the feel for how to do it.

Then you can level the sand, walk away, and return to your business.

That’s where you’ll make things happen for real.

It really is magical for people to put something together and have it work.

That’s what accomplishment is all about.

Magical blogging words you must use

Magical blogging words point the way to achievement and attainment.

They help people reach their goals.

Magical blogging words assure your readers that your heart is intent on helping them.

Whatever it takes.

To make your blog article transformational, you want to find the magical words that can

  • make a difference for people
  • improve their lives
  • change the way people think about things, and therefore, the way they do things

Magical blogging words can elevate somebody’s situation.

They can help them get better results, larger profit, or whatever their goal is.

Moreover, they can transform the low achiever into a high achiever, the hopeless into the hopeful.

And they can turn a struggle into a dance.

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Does your blog help people to transform their lives?

I would love to hear about you and your blog, and your journey.

What kind of magical blogging words do you think you could use to improve the lives of your readers?


PS: Please share this article on your favorite social sites in addition to leaving your comment below.

Thanks 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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10 Responses to Magical blogging words you must use

  1. Shambhavi Singh July 16, 2021 at 8:41 am #

    great guide donna, this is where you can also get into copy writing . Thats another skill that can go a long way when you are building a niche blog. and you have the goal to offer or sell something to the audience.

    This is very helpful information thanks for sharing it.

    Shambhavi Singh recently posted.. 10 Online Jobs to Supplement Your Income

  2. David Jones June 10, 2021 at 7:43 am #

    You raise very important facts. Yes keywords always plays an important role even in blogging its like the base of your ranking against such terms. Without it your building will keep falling. Thanks for the information it will save precious time of new bloggers whom are struggling with their blogs.

  3. Atanu Das
    June 7, 2021 at 7:20 am #

    Hello Donna,

    This guide is really helpful. Definitely selection of catchy words plays a very important role in Blogging and it helps in audience retention. Whenever I update my previous articles, I always try to add few more powerful words in my articles and it is increasing the quality of my article.

    Thank you.

    Atanu Das recently posted.. How To Connect With Other Bloggers and Its Importance [Explained By 10 Experts]

  4. lovey ercel May 30, 2021 at 3:29 pm #

    Hi dear,

    Keywords are so important when we do blogging and work as a SEO blogger. For finding keywords, we need to do more possible research because without finding relevant keywords with volume, we can’t write properly. So I want to say its very good article that you have posted.

    Thank you dear.

  5. Lisa Sicard
    May 24, 2021 at 6:11 pm #

    Hi Donna, I love playing with words and I like how you showed us here how to do it to make them magical 🙂 The Power of words can go a long way and inspire or influence others. Thanks for sharing this one with us and providing the information we need to make our word work magic 🙂
    Have a great day Donna.
    Lisa Sicard recently posted..How to Use the Minds Social Network and Get Rewarded Along the WayMy Profile

  6. Vikas Yadav
    May 24, 2021 at 6:37 am #

    No doubt Magical blogging words play an important role to make a blog post attractive for the users. It is also very useful to reduce the bounce rate. You provided really a great post. The explanation of various Magical blogging words in your post is easy to understand.

  7. April Olshavsky May 23, 2021 at 6:51 pm #

    Hey there, Donna! I appreciate the help! Curating content that is helpful for others is something every business should pursue. Retailers often write their blogs towards content that is spammy with sales-heavy calls to action. I admit, I fall into this rabbit hole myself while struggling to keep my blog updated.

    A blog that uses powerful keywords and provides valuable information to its viewer can build a bond between company and customer. The blog is your opportunity to connect with subscribers and potential customers. Help them. Don’t overwhelm this with sales-heavy pitches. There’s enough of those in this world!

  8. Chayan Chakrabarti
    May 20, 2021 at 9:24 pm #

    Excellent guide Donna. These words will definitely help a blogger to get more and more attention. I completely agree with the fact that you said about those words. A power word should make a difference to a readers life . Keep inspiring

    Chayan Chakrabarti recently posted.. 5 Simple Steps to Attract 1,000 Visitors to Your Posts

  9. Ryan K Biddulph
    May 20, 2021 at 8:27 pm #

    What a goldmine of a post, Donna. Few bloggers realize how deeply you need to 100% be ALL IN on teaching readers how to do stuff, by showing them how you do stuff. Explain how you do it but as you teach, help readers understand that they too will be doing it in order to solve their problems and live their dreams.

    Being as clear as possible is key. Add steps. Lay out instructions in simple fashion. Be transparent. The more easily you demonstrate how to do something the more readers will follow you and the more your business will grow.


    Ryan Biddulph recently posted.. Do You Need to Change Your Blogging Perspective?

  10. Freddy G C
    May 19, 2021 at 2:49 pm #

    Hii Donna,

    Words are powerful. When you learn how to put them, and add them, together, you can accomplish a lot and different things. This is where you can also get into Copy Writing. That’s another skill that can go a long way when you are building a niche blog, and you have the goal to offer or sell something to the audience. Over time, you can become a very interesting content writer. It’s these little simple tips that can make a big difference.

    This is a very helpful information! thanks for sharing it Donna!


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