Do you know how to attract online customers and clients?
This is absolutely essential in order to build a profitable online business.
It’s important to attract people, first, to your content.
That could be mean attracting them to…
- your blog,
- a specific blog post,
- your latest social media update,
- a social media page or group,
- your new YouTube video.
That’s to mention just a bare few.
There are so many content platforms you could be active on.
But none of it matters if you don’t know how to attract online customers and clients to them.
Now, when we talk about creating online profit, your content is the most effective way to guide people to your ultimate goal… getting them to click on your sales page.
That’s where you can finally convert all your content and engagement into profits.
So, in this article, I’m going to focus on showing you how to attract online customers and clients to your sales page.
Because that’s where money actually changes hands.
One traffic generation source
Let’s start here.
You must know how to get people to your sales page in order to profit online.
Once you have a product to sell, and a sales page for capturing the sale, you have the first two things you need to profit online.
Now, all you have to do is attract online customers and clients to your sales page.
And, of course, you want to keep driving them to it steadily and consistently.
It won’t do you much good to run an ad, for instance, and once the ad is done your traffic flow dries up.
That can only work if you are able to run ads all the time that keep bringing in profits all the time.
But what if you don’t have the budget to run endless ad campaigns?
How will you attract online customers to your sales page?
How to drive traffic to your sales page
There are many ways to do this.
You could do something as elaborate as buying Facebook ads, like I just mentioned.
Or, you can keep it real simple by just linking to your sales page on social media sites.
What is your favorite source of traffic?
When I ask clients that question, I usually get a list of 5 to 10 traffic generation methods.
- Twitter Chat
- Facebook groups
- Blog commenting
- Google Ads
- Facebook Ads
- Banner Ads
- Solo Ads
- Guest posting
Now, those are just a few.
There are really so many sources of traffic that it’s staggering.
You can learn How to Use a Business Pinterest Account For Marketing and Brand Growth on Neil Patel’s blog.
It seems like everybody is on the internet these days.
That means, the internet itself is pretty much a limitless source of traffic.
The problem you have is not a lack of traffic.
Instead, there is simply too much traffic.
So you need to hone in on the precise traffic you want, not all the traffic out there.
Your challenge is to get in front of a specific segment of traffic.
That segment is your target audience.
And that’s the traffic you want.
The biggest problem generating traffic
The reason you might struggle generating traffic is not that there is none.
But that there’s too much of it.
To attract online customers and clients, you have to tap into the one specific source of traffic.
And it should be the one that can best help you profit online.
But instead, you could easily be tempted to try to attract online customers from 10 or 20 traffic sources… or more!
It’s almost impossible, though, to effectively tap into that many traffic sources.
Each one requires considerable time and dedication.
Not to mention consistent effort over a sustained period of time.
The best traffic source
Don’t think that the more places you look for traffic in order to attract online customers to your sales page, the more likely you are to get it.
Keep things simple.
You only have to find the one best traffic source for your business.
Which one is that?
The truth is, it doesn’t really matter.
Just find one traffic source to attract online customers, and focus on that one.
And focus only on that one.
How to generate traffic from your favorite source
So if you decided, for instance, that Twitter is a good source of traffic, then use it.
Learn the Twitter method that works best for you.
Implement that method daily.
Do it over 3, 6 or 9 months.
If it’s driving traffic to your landing page consistently, then that is the only traffic source you need to attract online customers.
What about all the other great traffic sources?
Yes, there are plenty of others.
Some may even be better.
Discover 7 Proven Ways To Boost Organic Traffic To Your Blog
from Vishwajeet Kumar at BloggingPond.
But it doesn’t matter, does it?
If you’ve got just one traffic source that works, stop wasting time and money trying to develop others.
I’ve seen many, many successful entrepreneurs use just one source of traffic.
The trick is to really master it.
Then it will give you all the traffic you’ll ever need to attract online customers and clients.
Advanced Hack: Tap into other people’s traffic
Now, it’s all well and good to discover what platforms your prospects hang out on the most.
And, then, to construct campaigns to try to get them to click on your sales pages.
But you have to understand, this is not a fast or easy process.
It’s simple in that you can clearly see what you need to do.
So you have to, for instance, sign up for some Facebook groups.
Start interacting with your prospects there.
And do it every day.
Multiple times a day.
And over a long period of time.
Months, maybe years.
Yes, you will attract online customers and clients.
But the truth is that it will be a lot of work, and it will take time.
I hope you understand that.
And I trust you are prepared to do the hard work involved.
So, from that perspective, even though this approach will attract online customers and clients to your sales page, it’s not easy.
Other people’s traffic
You could get frustrated at how much time and effort such a simple, straightforward plan might take to yield fruit.
Then, of course, you see other bloggers and marketers having what seems to be… huge success.
They have tons of followers on their blogs and social media sites.
Why can’t you attract the numbers of followers and prospects they do?
The good news is, you can.
And you don’t have to be sneaky about it.
This is a strictly legal and legitimate hack that allows you to tap into the same audience and base of followers that your competitors enjoy.
By building a good working relationship with the people you see having the success you want.
They have the online customers and clients you would like to have.
So just put yourself in front of those people and introduce yourself.
Let them know who you are, what you do, and most importantly, how you can help them.
Mention your competitors and associates
The key to getting in front of other people’s audiences is to network with them.
It begins by you sharing their content with your followers.
Link to their content on social media, and tag them so they’ll know.
Mention them on your blog, or link to their content on your blog.
Wherever you create content… your blog, YouTube, wherever… try to give mention to some of the other top people in your niche… Yes, your competitors and associates.
In time, many of these people will reciprocate.
They’ll start linking to your content, and mentioning you in various places.
That puts your content in front of their audiences, and makes you stand out in a crowd.
When they mention you, their followers notice.
But even when they don’t link to you or mention you, still keep mentioning them.
You see, when you mention them, their followers see your mention in various social media streams.
So they start to pay attention to you all on their own.
You see, your competitor or associate may or may not reciprocate your shares, comments and mentions.
Either way, their audience will start seeing, knowing and trusting you.
Some will even start following you.
How to attract online customers and clients
To attract online customers and clients you need to have one good source of traffic.
Use it to attract online customers and clients.
The drive them to your sales page.
If you thought things were more complicated than this, perhaps you’ve been guilty of “overthinking” your online business.
So leave me a comment below.
I’d love to hear what you think about the strategy I’ve laid out here.
Are you able to keep things simple?
Stick to just the basics?
Do you think this is a good way to attract online customers and clients?
PS: Please share this article on your favorite social sites!