You need to grab attention to your blog in order to have a successful business.
The problem is, so many people are blogging these days.
So why would anybody stop to pay attention to your blog, when there are so many out there?
Now, what I’m about to share with you may change the way you think about blogging.
I hope so.
Because those who don’t “get it” and just keep using the same old, tired and obsolete model for grabbing attention, will fail.
Worse yet, they won’t even know they are failing until they’ve spent countless months, and plenty of cash chasing shadows.
Here’s a quick illustration
I remember a standup skit that Jerry Seinfeld did once.
It was about how men try to grab attention to themselves when they see a woman they’d like to get to know better.
Now, I don’t remember the exact story, but basically, it was this.
A guy is driving down the street and sees a girl.
He thinks she’s attractive.
So he’d like to get her attention.
What clever method does he try?
Beep the horn.
Well, of course, the answer is that it almost never works.
So, Jerry asks… why do men keep doing that same old thing?
Year after year, they just keep beeping their car horn and getting ignored.
Well, of course, he doesn’t answer the rhetorical question as to why.
But he makes his point.
If you keep doing the same old stupid thing to get noticed, you’ll keep getting ignored.
Now the same thing applies to blogging.
You see your target audience.
They’re out there, everywhere.
And they need the value you offer on your blog.
So how do you get their attention, so they’ll come over and start reading it?
Well, you put a link to it on as many social media posts as you can.
Tweet it, pin it, message it out.
Well, if that’s getting you notice, then yes.
Just keep doing it.
But if your same old social posting methods are just getting you ignored, maybe it’s time you tried another way to grab attention to your blog.
Start a conversation
Just strike up a conversation.
Wow, how great is that?
Instead of beeping your horn, maybe you could get out of your car, and say “hi, let me introduce myself,” or something to that effect.
Well, what you’re really telling the person is… “I’d like to get to know you better.”
People are generally open to having a conversation with someone who uses a simple approach like that.
And the same thing with blogging.
Instead of just linking endlessly to your blog, try striking up a conversation with people in your target audience.
Like, “Hey, I see you’re interested in this topic, or that you are having a problem with such and such. Me too. Can we talk?”
Now the conversation needs to be honest and sincere.
Not contrived and phony.
If “boy meets girl” and comes across as phony, he’ll probably never get a chance to hang out with her.
And if, as a blogger, you look like you’re just reaching out for some selfish reason, you’ll probably fail to grab attention to your blog.
So, like with any social encounter, don’t just talk about yourself.
That’s what we call “boring.”
But people never get bored talking about themselves.
So make your blogging outreach just like a social encounter.
Talk to people about themselves.
Ask them what their story is.
What are they interested in?
This will get you noticed, and will grab attention to your blog.
Ask permission to get together
Just like a simple conversation will start getting your dating life going, asking the permission of your prospects and clients to carry on a conversation will get your business going.
In both cases, trust is the key.
If you want to date someone, you basically ask permission to carry your initial conversation to the next level.
Maybe you ask for a phone number.
“Can we talk again, or get together sometime soon,” you suggest.
Maybe that initial introductory conversation will develop into some kind of a relationship.
The same applies to your ability to grab attention to your blog.
Once you start building some initial trust, you can now ask permission to engage further with people.
This could mean getting them to subscribe to your email list.
Ask them to sign up to get a free offer.
Then start sending them emails.
You can also ask people to like or follow you on social media.
Get them to subscribe to your push notifications.
The idea is to get their permission to follow up with them in some way.
That moves the conversation forward.
The power of permission
Keep in mind, that by having conversations like this, you are building trust.
And you are building it with exactly the people who want the products and services you have to offer on your blog.
Trust is the key to your entire business.
So whether you’re having conversations online one-on-one, or if you’re addressing a large group in a conversational tone, you are starting to build trust with your audience.
And this trust will continually grab attention to your blog.
Don’t just call your new gal/guy when you get a chance
Keep in touch consistently and regularly.
Likewise, it’s not enough to grab attention to your blog just once.
You have to keep reminding people to go to your blog to see your latest articles.
Continually reintroduce them to the value that you offer.
You wouldn’t go to all the trouble of asking somebody out on a date and then never talk to them again.
If you want to build a relationship you have to call them consistently, maybe text them, then get together for coffee or whatever.
If you just start building a great relationship and then disappear – that person will lose interest in you pretty quickly, right?
The same applies to your blogging business.
Get people’s permission to lengthen and deepen the conversation.
But then engage them in that conversation consistently, not just when you get the inspiration to.
Don’t give them a chance to forget about you.
Otherwise, just like in the dating world, they’ll simply find someone else.
Now, simply getting together with somebody continually is not the whole game.
If you keep dating somebody but you are a total bore, then just by boring the person consistently is not going to make things any better.
You need to find some fun things to do.
Things that you both enjoy.
Develop your common interests.
Have engaging and interesting conversations.
And as I said earlier, focus largely on the other person – not on yourself.
The same goes for your business.
It’s one thing to grab attention to your blog.
It’s another thing to keep people interested in it.
You do that by giving them a reason to be interested.
It’s called value.
Help them solve their problems.
And help them improve their lives in some way.
If you are giving value on your blog, they will continue returning to it.
They will become a loyal followers.
You want your new gal/guy to value your budding relationship.
That means giving them value, and making them feel good just by being around you.
The same thing applies to your blog.
When you give value, people will come to value your expertise.
And as you continually create blog content that helps them solve their problems and overcome their challenges, you will be improving their lives.
For that reason, they will feel good being around you.
So, they will want to continue visiting your blog and being part of what you do.
No relationship grows if you don’t do things to move it forward.
Otherwise, it gets stale and boring.
Don’t be afraid to ask for more of a commitment.
Always keep things fresh, interesting and exciting.
“Let’s get together Saturday night for dinner,” you might suggest to someone you are seeing.
“Read my new blog post,” or “sign up for my course,” you might suggest to people on your email list, or in your social circles, to continually remind them of the value you offer.
So what do you think?
I’d love to hear from you today.
Leave me a comment below.
Do you have a relationship with your readers and audience?
What do you do to build on it?
And what are you doing to grab attention to your blog?
Don’t forget to share this on your social sites.
Much thanks 🙂