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Clickable blog post headlines

Clickable Blog Post Headlines

Everyone wants to write clickable blog post headlines.

That’s the very first step in getting people to read your blog post.

If your headline sounds boring, too technical or of little interest, then people won’t click through to your blog.

But if, on the other hand, it sounds exciting, promising and relatively simple, then you should be getting lots of clicks on it.

And the search engines will rank your post higher as it gets more and more clicks.

There’s nothing Google and other search engines like more than popular sites.

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That’s why you want to always strive to use highly clickable blog post headlines.

The success of your article begins there.

How to write
blog post headlines

To write good blog post headlines, you need to summarize the main purpose of your blog post.

So let’s see what that involves.

If you write an article about personal exercise programs to get in shape, for instance, here’s what your outline might look like.

Different exercise routines for different lifestyles…

  • stay at home moms
  • commuters
  • students
  • office workers
  • weekend warriors

So, now, you look back over your article and see what kinds of things it covers.

Well, obviously, it talks about exercise.

But, what else?

Well, it goes over various kinds of exercises for a variety of settings.

Your readers might be people interested in home exercises.

But, you also show them exercises for the office, sitting in traffic and other types of settings.

So, the exercises your readers might be interested in will depend in large part on their lifestyle.

Writing the headline

Now, it’s time to come up with a good headline for this blog post.

Your blog post talks about using a variety of exercise routines based on a person’s particular lifestyle.

So how about something like this…

“Finding an exercise routine that fits your lifestyle.”

Not bad, eh?

It gets right to the point.

I’d say this is a pretty good blog post headline for that article.

It tells your readers what the essence of the article is, and it does a nice job of summarizing it.

How to write
blog post headlines

It’s okay to write a good headline.

But you want to do better.

You want to write clickable blog post headlines.

In other words, you want to write a headline that will get people to click on it so they can read your article.

So, let’s do it.

Headline writing techniques

There are lots of techniques you could use.

Good blog post headlinesMike Gingerich shows you exactly how to write
clickable blog post headlines that really work.

But this is the most important one…

Highlight the benefits

The most important technique of all is to use your headline to convey something that will benefit your readers.

After all, nobody wants to spend their valuable time reading something that does not benefit them in some way.

Your title could say something like “My favorite exercises.”

But what sort of benefit does that shine a light on?

None, really.

I won’t benefit your readers much by learning what YOUR favorite exercises are.

You might argue that it’s a good headline because it summarizes the article accurately.

But so what?

It doesn’t point out any clear benefit to your readers, so it’s not a clickable blog post headline.

Sample of a clickable headline

I might go for something like this…

“Get in tip-top shape with these exercise routines.”

It benefits me, as your readers because

  • it shows them how to get into “tip-top shape” (the main benefit)
  • they’ll get some specific exercise routines to follow (a secondary benefit)

Here’s why that is a clickable blog post headline.

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If those are two benefits I’m looking for, I’m going to click to read your blog post.

I want those benefits.

How to write
incredibly clickable
blog post headlines

It takes some effort to write good headlines, and even more to write clickable ones.

But to write incredibly clickable blog post headlines, you have to think more like a marketer than a blogger.

Writing great content takes creativity, research and honing your writing skills.

But writing incredibly clickable blog post headlines takes keen marketing savvy.

So, looking at the above example, you can see how important it is to underscore the benefits your article offers to your reader.

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Now to market that article, and impress those benefits deeply into your readers’ psyche, you need a headline that commands their attention.

To do that, you have to do several things.

Qualify the benefits

Don’t just tell people that they’ll benefit them from your blog post.

Use words that show them how.

Add power words to support the quality of those benefits.

Words like

  • easy,
  • fast,
  • amazing,
  • proven
  • and thousands of others…

will help you tap into the desires your readers have.

And by satisfying those desires, you are establishing clear, sometimes subconscious benefits.

Example of an incredibly clickable blog post headline

So let’s write a headline that uses some of those features.

Here’s an example…

“Easy 10-minute exercise plan guarantees a fabulous ‘you’ in just 30 days.”

This headline is incredibly clickable because it is so alluring to people who are searching for the benefits it promises.

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So let’s break it down.


The word “easy” is a major benefit to everyone.

Nobody wants to make things hard or difficult, especially exercise.

So “easy” is always a great descriptive word that packs both psychological and practical benefits to your readers.


This, again, let’s people know it’s easy, and they can obtain a benefit that won’t take them all day to accomplish.

…Exercise plan

So, by using this phrase, you’re letting your readers know that you’re not just going to ramble on and on about some vague theories concerning exercise.

You’re going to give them an actual plan.

That makes your blog post “actionable.”

In other words, your readers can expect that by reading your blog post, they can come away with something they can put into action right away.


This word shows your readers that you’re serious.

You are guaranteeing them that they will be able to discover a “fabulous you” by following the exercise plan you are going to lay out for them.

People don’t want to waste their time.

They don’t want a lot of fluff and nonsense.

But your guarantee of value will often make the difference in whether or not your blog post is clickable.

…A fabulous you

Nobody likes to exercise.

But everybody wants the results they can attain from exercise.

What result is that?

Losing weight?

Improving muscle tone?

Looking better?

Feeling better?

I don’t know.

And you don’t know.

But we can all agree that everybody would be happy if they could become “fabulous” by following the regimen you are going to show them in this blog post.

They can define “fabulous” for themselves, as it pertains to their lives, dreams and ambitions.

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And you can guarantee that your exercise plan is going to help them achieve it.

…In just 30 days

Here, again, you are appealing to the urgency of achieving a goal quickly.

If your readers can see results in just 30 days, they’ll probably be pretty satisfied.

Now, they’re getting excited about clicking on your blog post to see what you’ve got for them.

Avoid the Big Pitfall

Well, it all sounds pretty good, right?

Put together a powerful headline with some key concepts and phrases, and you’ve got yourself an incredibly clickable blog post headline.

That means you can get lots of clicks and traffic to your blog post.

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But wait.

Not so fast.

There’s something else you have to consider.

And this is not an afterthought.

It’s probably the most important piece of the puzzle.

You have to deliver!

Keep your promise.

A clickable headline is making a promise to your readers.

You’re telling them, IF they click and read your blog post, they can expect to learn or obtain whatever it is that you’ve promised.


That’s all great but here’s what I’d suggest.

Don’t oversell your promise.

If you promise to show people they can “learn how to swim,” from your article, then you’d better write a blog post that teaches people how to swim.

Not just why swimming is a great activity and lots of fun, but how to do it.

You can make your promise big or small… but keep your promise… deliver what you said you would.

When to rewrite your headline

Read through your blog post very carefully when you’ve finished it.

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Before editing, adding links, inserting images and all the rest, check to see if you kept your promise.

Does your blog post live up to the clickable headline you wrote to entice people to read it?

If so, that’s great!

But if you’ve fallen short, you have two choices.

Continue rewriting it until it DOES live up to the billing you’ve given it.


Rewrite your headline.

If your headline was “learn how to swim,” but you find that you really only showed people how to tread water in a deep pool, then change your title.

Call it “learn how to tread water” instead.

In conclusion…

I’ve given you some different types of headlines you could write.

In the example above, we came up with three headlines.

  • Finding an exercise routine that fits your lifestyle.
  • Get in tip-top shape with these exercise routines.
  • Easy 10-minute exercise plan guarantees a fabulous you in just 30 days.

If you wrote that blog post, then you could choose any of the above headlines.

But you have to be sure that your blog post lives up to the various promises made.

Or, just choose another headline altogether.

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I’d like to hear your thoughts on this.

Have you been writing good headlines?

Are they resulting in the level of traffic you hoped for?

Do you think this article will help you get to the point of writing some truly clickable blog post headlines?


PS: Please share this article on your favorite social sites!

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.


11 Responses to Clickable blog post headlines

  1. Nitin Dabas
    February 27, 2022 at 10:47 pm #

    Hi Donna,
    Blog post headline is something that should be in priority while crafting a blog post.
    A blogger may rank his article on first page but it would end up with zero or less number of clicks, if audience don’t found it engaging.
    The tips you shared are definitely helpful for creating a blog post headline that actually increase engagement of visitors.

    Nitin Dabas recently posted.. How to Write a Blog Post in 2022? A Step-by-Step Guide!

  2. Jaya Avendel
    February 14, 2022 at 3:42 pm #

    When I am writing my creative writing guides and gift guides, titles are something I always struggle with a little. Loved reading this and seeing the different options you share available to each power word. 🙂

    Jaya Avendel recently posted.. Nominated for Author of the Year at Spillwords Press!

  3. Emenike Emmanuel
    February 1, 2022 at 6:35 pm #

    You’ve got amazing strategies here, Donna.

    I love the fact that you mentioned how being marketing savvy helps a lot in crafting a clickable headline.

    For me, I go the extra mile to add a qualifier in my headlines where necessary.

    Instead of just writing, “Ways to make money online,” I write, “7 SUPER-EASY ways to make money online.”

    The word, “Super-easy” is the qualifier.

    Sometimes, I go the extra mile to add timeroid technique where I add the year before it happens.

    Like you rightly pointed out, a whole lot goes into writing a great blog post.

    Thanks a lot for sharing.

    – Emenike

    Emenike Emmanuel recently posted.. Does a Looming Recession Mean It’s Time to Sell Your Business?

  4. SharlaAnn Matyjanka
    January 26, 2022 at 6:57 am #

    Hey Donna,

    I always feel like I struggle in this area. I agree that you have to deliver on your headline promise. Nothing worse than reading something only to end up disappointed because the post didn’t live up to the headline.

    Thank you for the great tips.


    SharlaAnn Matyjanka recently posted.. Instagram Tips From a Teen

    • Donna Merrill January 26, 2022 at 10:11 pm #

      Hi SharlaAnn,

      Headlines are difficult to do. I’ve even purchased some Headlines that were “guaranteed to work.” lol. I did use them but tweaked them a bit.

      I like to write my blog post and then give it a headline.

      Donna Merrill recently posted..Should you start a blog in 2022?My Profile

  5. Ryan K Biddulph
    January 22, 2022 at 9:39 pm #

    Hi Donna,

    Delivering on blog post titles is huge. Few bloggers realize how actually fulfilling the title-promise is the only way to succeed. I have been updating a handful of old posts to both edit and re-create new post titles and to deliver with rich, in-depth content teaching bloggers how to blog in clear, simple fashion. Be thorough with your content. Be clear and enticing with your titles.


    Ryan Biddulph recently posted.. Do You Try to Solve Your Problems or Reader Problems through Blogging?

    • Donna Merrill January 26, 2022 at 10:50 pm #

      Hi Ryan

      It’s a good idea to update your posts, both content AND headline.

      I don’t do enough updating, but I know it’s a good idea.

      I’ll have to start thinking about that more.

      And it’s especially important to write updated headlines, especially reflecting your updated information.

      Donna Merrill recently posted..Grow your blog with an email autoresponderMy Profile

  6. Lisa Sicard
    January 21, 2022 at 5:04 am #

    Hi Donna, very interested! I’ve been changing some headlines to see the difference in clicks and it can make a big difference! I love how you explain the ways you came up with those 3 headlines. Always have to think like the reader, what is the problem and what is the solution for the problem? And of course, deliver the answer in the post. No clickbait here! I use JarvisAI to help me write better headlines too. Loving that tool for writing headlines, blog posts, social media posts, etc. No more brain freeze for me! LOL.
    I’m going to play with more headlines over the weekend- thanks for the tips Donna!
    Lisa Sicard recently posted..How to Create an Online Course: 3 Things You Need to KnowMy Profile

    • Donna Merrill January 26, 2022 at 10:54 pm #

      Hi Lisa

      Yes, headlines really do make a big difference.

      That’s why you have to put real effort into writing them.

      I never used JarvisAI, but thanks for the suggestion!

      Donna Merrill recently posted..The easy way to network with bloggersMy Profile

  7. Gaurav Kumar
    January 18, 2022 at 11:28 pm #

    Hi Donna,

    Headlines play a great role. But most of the time, publishers do not think about them or overthink too much. There are tons of headline optimizer tools available online to help newbies write attractive headlines.

    But at the same time, your content should be appealing to ensure that readers will come back to your site again and again.

    Thanks for sharing!

    Gaurav Kumar recently posted.. On-Page Optimization Techniques that Google Hates

    • Donna Merrill January 26, 2022 at 10:58 pm #

      Hi Guarav

      I think you’re right, and I like the way you put it.

      People either overthink their headlines, or they don’t think about them hardly at all.

      Like you said, there’s plenty of tools to help you out.

      But you can also do it intuitively… just think about the main benefit of your article and find a good way to put it into your headline.

      Donna Merrill recently posted..Best strategies to promote your blog postsMy Profile

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