Above Header

How can bloggers use social media?

How bloggers use Social MediaMost bloggers want to use social media to boost their blogs, and promote products and services.

But they don’t know how to go about it.

Have you struggled with this?

I hear from many bloggers who tell me they know they should be using social media.

You’ve probably heard many stories about how social media makes blogs popular.

How to Share Your Unique Voice to Write Popular Blog

People tell you it can create a viral traffic flow to your blog.

“But how,” you ask.

Well, here’s the thing.

Many bloggers use social media to accomplish great things.

But others don’t know what to do on social media platforms.

So they just spin their wheels, waste a lot of precious time, and end up with very little to show for it in terms of good results.

For that reason, I’d like to take some time to go over the basics of how bloggers can best use social media to be effective, productive and get the kinds of results that we are all looking for.

What platforms are best?

One of the things you probably want to know is what the best social media platforms are.

Should you start building your reputation and blogging creds on Facebook, Twitter, LinkedIn… or on all of them… or on different ones?

Maybe Instagram, Reddit or YouTube.

Well, it really doesn’t matter too much.

If you can get good results on just one social media platform, your blogging business can skyrocket.

Become a big fish

You don’t want to be a little fish in a big pond.

There’s too much competition in that and you’ll always struggle to get heard above the noise of the crowd.

Better to be a big fish in a little pond.

Special: Join Donna’s Free VIP Blogging Club – Free Now… Free Forever

That’s because, any time you can establish yourself as a “big fish,” you’re going to start seeing people getting interested in you.

They’ll gravitate from whatever social media platform you’re a big fish on… and follow you over to your blog.

That’s because they’re drawn to the authority status you’ve developed.

And they trust you because of your social media presence and following.

If you build authority and trust on just one social media platform… any one social media platform… you’ll have set the foundation for a thriving blogging business.

That’s how successful bloggers use social media.


So how do you become a big fish?

You do it by engaging with people in your niche.

Get involved, for example, in Facebook or LinkedIn groups.

Follow the conversations there.

Join the conversation threads.

Give your input and get involved.

How to engage on social media

Let people see that you’re a leader, an authority, a trusted source of information on your niche topic.

You can do that by offering solutions to other people’s problems.

And you can ask questions that bring the conversation around to topics you want to discuss.

Don’t always pose as a “know it all.”

Answer questions, but also ask questions.

That’s engagement.

Creating engagement is how bloggers build relationships.

And that’s a key way that savvy bloggers use social media.


Another way bloggers use social media is to make it the focus of their content marketing.

How to Strengthen Your Brand’s Content Marketing Strategy

As a blogger, you spend a great deal of time creating content.

Your blog posts are the heart of your blog, aren’t they?

But what happens after you publish a blog post?

How do you drive traffic to your shiny new article?

In other words, how are people going to see your new content?

Promoting to your niche audience

One of the best ways to promote your content is to shout it out on social media platforms.

Whether you’re actively involved in one, two, three or more social media platforms, you need to use them to get the word out each time you publish a new article.

Announce to people in your niche, that you’ve just posted some new content that may interest them.

Let them know how it will benefit them to click the link to your latest blog post and check it out.

That gets the ball rolling.

Become a trusted authority

Meanwhile, you’ve been building relationships with people through your various engagement activities on social media.

Those people will see what you’re doing on your blog.

That’s called “content marketing.”

You create your content, like a blog post, then you market it to your niche audience through social media.

Consistent marketing

The key to your content marketing strategy is consistency.

You can’t just post a link to your latest blog post every now and then.

That won’t get you anywhere.

You’ve got to make a splash.

Quick guide to blogging consistently

Let people know you’re out there creating killer content that they can benefit from.

Every day you should be doing some form of content marketing.

Post links to your articles, or information about it.

Give mini lessons, ask questions, take surveys, post videos… all leading back to one of your blog posts.

Facebook pages are a great way to do content marketing consistently.

Special: Join Donna’s Free VIP Blogging Club – Free Now… Free Forever

But LinkedIn posts, Pinterest boards, Instagram stories and others, are also great ways to get your marketing message out there.

This is how pro bloggers use social media.

Solicit followers

Besides attracting readers to their site, bloggers also use social media to build a following.

You can accomplish this in various ways.

Get people to your blog

First, as we’ve been discussing, you should be using social media to drive people from social media sites to your blog.

Once they’re on your blog, you need to convert them from casual visitors to loyal followers.

You can use several tools to accomplish that

First of all, invite them to subscribe to your email list.

If they do, then you will always be able to share things with them with your emails.

Things like your latest blog post, or special offers.

Get people to share your blog posts

Another great way bloggers use social media is to ask their readers to share their articles.

Do this by putting social share buttons on your blog.

You can put share buttons at the beginning of your blog post, at the end, or both.

Also, within the text of your blog post, simply ask people to share your article on social sites.

Special: Join Donna’s Free VIP Blogging Club – Free Now… Free Forever

People like to help, and this will definitely get your articles seen more on social media.

Enhance your social image

Bloggers use social media to promote their blogs in many ways.

Any content marketing you do on social media should include as wide a variety of content as you are capable of.

And always use that content to get people to your blog.

You can post videos, information about your latest ebook, infographics and anything else that attracts people to your niche topic.

Quizzes and contests are great ways to get people involved in what you do.

Surveys and polls are really nice ways to peak interest.

People love to give their opinion and test their own knowledge about things.

Surveys and polls give them that opportunity.

Sponsored Ad

Build “Content Upgrades” + “Landing Pages” Into Your Blog Posts, Seamlessly & Fast

Also, use question and answer sites like Quora.

They are unique types of social sites that are extremely high in engagement.

And they are great places to promote your blog.

Follow & promote others

An important part of using social media is to promote other bloggers besides yourself.

Make a habit of sharing other bloggers’ content far more than your own.

Follow them on their social media accounts, and interact with them on discussion threads.

Then schedule them for social sharing regularly.

Go to their blogs, grab the links to their blog posts and share them on your own social profiles.

This is one of the most effective ways for bloggers to use social media.

How can bloggers use social media?

There are so many ways to make social media a key part of your blogging strategy.

The main thing to keep in mind is to engage with others in a genuine way.

Do it consistently.

In that way, you can build strong relationships with other bloggers as well as prospects and followers.

Once you’ve built a network of followers and peers, you can more easily market your own content.

When you post things on your own social accounts, others will comment, like and share.

Likewise, when you post new articles on your blog, others will visit, comment and share on their social sites.

Whatever social media strategy you develop, just make sure to use it consistently.

Social media is an incredibly powerful way to gain recognition and popularity for your blog.

Take full advantage of it.

Top Tier Coaching

Now I’d like to hear from you.

Leave me a comment below and let me know how you use social media to build your blog.

What are your favorite social media platforms?

Do you automate your content marketing?

I’d like to hear what works best for you.

What have you found most useful about how bloggers use social media?


PS: Please share this article on your favorite social sites!

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

, ,

11 Responses to How can bloggers use social media?

  1. tana March 25, 2022 at 1:57 pm #

    To have a successful personal branding journey, I have to be a storyteller. If your personal brand isn’t telling a story, you have already lost half of your potential audience. No one wants to hear something being advertised so loudly without any context, so it’s best to create a story around your brand that your audience can engage with.

    Tana recently posted.. How To Create Engaging Social Media Content

  2. Sudeep Banerjee March 24, 2022 at 6:02 am #

    “Easy to follow tips that can be used by all kinds of bloggers. However, on an end note, its best to mention that gathering a scoial media following and getting favourable results from this kind of marketing will need time and patience.

    A blogger must be consistent in such engagement to get the desired results. Good, informative read.”

    Sudeep recently posted.. Why Your Business Needs Email Marketing

  3. Aadiv S
    March 16, 2022 at 9:38 am #

    Hello Donna

    This was a incredible blogging guide for me. I’m a new blogger. I have already begun blogging yet have not had enough reach. However, this guide of yours inspired me to push ahead.

    Aadiv recently posted.. 10 Best AI Content Writing Tools & Software of 2022 – Make Writing to Easier

  4. Gaurav Kumar
    March 4, 2022 at 10:21 pm #

    Hi Donna,

    Social network is a place to connect with like minded people. For bloggers, social networking works more than one way. We can not only build connection with target audience but also connect with influencers, marketers, experts and use their strategies to grow our blogging business.

    I am not active for some time… But it doesn’t mean that I overlook its importance.


    Gaurav Kumar recently posted.. Need Help Writing Your LinkedIn Summary? 3 Do’s & 3 Don’ts to Consider

    • Donna Merrill March 5, 2022 at 1:05 pm #

      Hi Gaurav

      Good point about connecting with influencers, marketers and experts.

      They should be an important part of your social media networking efforts.

      And they will certainly give a big boost to your blog if you can build relationships with these kinds of people.

      Thanks for that!

      Donna Merrill recently posted..The easy way to network with bloggersMy Profile

  5. John Ravi March 4, 2022 at 1:43 am #

    Hi Donna,

    I have been visiting your blog for a while, and I have learned a lot from your articles. I really appreciate everything you share through your blog. I have implemented some of your tips and have seen great results firsthand. This was a great article as well, and I gained several insights that will be very helpful in my process. I use social media, but with your tips, I will be able to streamline my efforts and get better results.

    • Donna Merrill March 4, 2022 at 10:09 pm #

      Hi John,

      So great to see you here and thanks bunches for the positive feedback. It is always great to know that something I have written has helped another person. That’s why we blog.

      Social media is great to shout out our message, but the other half of it is commenting on other posts.

      Donna Merrill recently posted..Afraid to invest in your blog?My Profile

  6. Lisa Sicard
    March 2, 2022 at 11:58 am #

    Hi Donna, that’s why I’m loving Gab groups right now, not such a little fish in a big pond.

    I like commenting on blogs more these days than anything though. Even Twitter, which I used to love, does not have as much engagement as it once had.

    So many more places to be today, you really have to focus on one or two. Anything more than that and you can’t quite get to know folks well. I gave up Facebook over a year ago and it saved me a lot of time, I wasn’t getting any real leads there. It may work well for some niches but over a million people left Facebook last year.

    I never joined TikTok either because the demographics are quite younger than mine. I hope you are enjoying the winter up here Donna!

    Lisa Sicard recently posted.. 7 Top Tips For Improving Your SEO Results

    • Donna Merrill March 2, 2022 at 3:29 pm #

      Hi Lisa,

      I never quite made it to Gab groups but you have just given me good food for thought. I mainly hang around Facebook because that’s where lots of my peeps are these days even though so many left that platform.

      Indeed, focusing on two platforms gets more mileage than blasting a message out all over the place lol. Focusing on one or two will surely bring more engagement.

      Donna Merrill recently posted..Afraid to invest in your blog?My Profile

  7. Ryan Biddulph
    March 2, 2022 at 11:33 am #

    Good tips Donna.

    The big fish in a small pond analogy works well because smart bloggers use social media not to shout to everyone, but to help a few core readers, to engage these folks and to build their tribe. Everything genuinely changes the moment you focus on helping and chatting with 1 reader versus trying to scream your message to 100 readers.

    Be social. Talk to people. Reply to comments. Reply to messages. Answer questions. Everything gets easier if you engage folks on social media. Things only get tougher if you stop talking to people.


    Ryan Biddulph recently posted.. 4 Phrases to Delete from Your Blogging Vocabulary

    • Donna Merrill March 23, 2022 at 10:42 pm #

      So true Ryan,

      We cannot just blast our own stuff out there, rather we need to do that for other bloggers. It is such an easy thing to do and all you have to invest is a little time. That’s how we build a loyal following. Hey, we are proof of that lol. It’s been around 10 years since we both started out. We are still going strong and I wouldn’t have it any other way.

      We have to bare in mind we must get out there and talk to people. It has to be from an honest place that we socialize.

      Donna Merrill recently posted..Is part-time blogging enough?My Profile

Leave a Reply

CommentLuv badge

Terms and Conditions | Privacy Policy
error: Content is protected !!