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16 ways to make visually appealing blog posts

visually appealing blog posts

Visually appealing blog posts are the lifeblood of your blog.

You should really take some time to learn how to craft visually appealing blog posts.

Your entire website will be greatly improved if your blog posts have an attractive, inviting and professional look.

So give thought to how they appear to your readers.

Do your blog posts draw them in and attract them to your blog?

Or do they seem boring, static, disorganized and even confusing?

Here are 16 things that will help your blog posts look great.

16 ways to make visually appealing blog posts

1 – Layout

Just like you have to consider the overall layout of your website, your blog posts also need to have an appealing layout.

The first thing you’ll want to do is decide if you want a 1-column or 2-column blog post.

Now, just because you may have a 2-column website, doesn’t mean that you can’t have your individual blog posts appear in a single column.

This website is set in 2 columns, with the right column being the sidebar.

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The sidebar usually has mostly promotional widgets… things to buy, join or click through to.

Now if you read any individual blog post on my site, it will be a single column even though my website is in two columns.

I do that because I don’t think people like to keep seeing my promotional sidebar.

It detracts from the content I am presenting in my blog posts.

So these are the kinds of things you’ll want to think about when considering how you want your blog posts to appear.

2 – White space

You need a lot of white space in your website design so people could be focused on one or two things, and not get overwhelmed with visual overload.

The same goes true for your blog posts.

I usually have only one sentence in each paragraph.

That’s because it makes it easier on the eye, and gives readers a visual relief from a constant splurge of black text.

You’ll have to figure out how much white space you want in your blog posts.

But I think you’d do well to try to include as much white space as feasible.

It makes your articles more visually appealing and engaging.

3 – Social share buttons

Just like your website needs social media buttons that link to your social channels, your blog posts themselves should have clearly visible social media SHARE buttons.

That makes your posts look more engaging because people can share your articles with the single click of a button.

How To Share Your Blog Post On Social Media

Of course, this helps build your brand across social media channels.

But it also lends credibility to your blog posts.

And that’s because the social share buttons give the appearance that your blog posts enjoy a social following.

4 – Sidebar

There are many things you can do with your sidebar.

Like I said before, though, I don’t actually display my sidebar on my blog posts.

But if you do, then think about how attractive your sidebar is.

Don’t make it cluttered and confusing.

Avoid the temptation of displaying adverts for tons of things.

Your sidebar should primarily have social media buttons, an optin box, and maybe one sales pitch.

As always, try to have a lot of white space on your sidebar, just like in your blog posts.

5 – Headings hierarchy

Your blog posts need to be broken into sections, not just an endless series of text.

Typically, your title has an h1 heading.

Then the article itself should follow a standard hierarchy of h2, h3 and h4 headings.

This will make your blog display like an expanded outline (which it is) instead of a big block of text with run-on sentences and paragraphs.

Headings also help you create more white space in your articles.

6 – Author box

An author box is simply a text box with your author bio and description at the end of your blog posts.

It’s another added visual that makes you look authoritative.

And it also builds engagement with your readers, as they get to know you a bit more.

How to Share Your Unique Voice to Write Popular Blog

It’s like the author bio on a book cover flap.

7 – Comment section

To make your blog posts more readable, fun and interactive, you need a comment section.

Your comment section should be part of your regular blog theme or blogging platform.

But it will only be appealing to readers if you have a comment thread for them to read through.

How to do successful blog commenting

So make sure you ask people to leave a comment at the end of each article you write.

Then, make it your business to reply to all the comments people do leave.

This gives your blog more of a community sense, and makes it feel interactive.

8 – Opt-ins

You want people to have a way to join your email list.

Again, this builds blogging engagement and makes your blog posts look more appealing.

Now, adding a sidebar opt-in box where people can subscribe (opt in) to your email list is an excellent design tactic.

But don’t be shy about embedding an opt-in box within your blog post, too.

It can be small or banner sized.

Your autoresponder service will have instructions on how to do this.

blog with an email autoresponder

To keep things really simple, you can also simply create a squeeze page to get subscriptions, and then link to it within the text of your blog post.

9 – Bullet lists

Bullet lists are essential to making your blog posts more readable.

They add to the white space of your articles.

And they make them easier to scan for information, or to see how you’re developing your topic.

Try to add at least one bullet list to each of your articles.

10 – Text boxes

Text boxes are not used often enough, in my opinion.

They are simply text-containing boxes that are inserted within your blog post.

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Text boxes could be content extenders… text explaining more fully some aspect or your article.

Or they might be supporting stories, anecdotes or research.

Essentially, text boxes are simply container elements you embed into your blog post with whatever text you put into them.

They may be simple, but they certainly make for visually appealing blog posts.

11 – Images

Images are really important to dress up your blog posts.

They make your articles more reader-friendly.

blog post imagesLearn all about blog post images from Yoast: Why need them and where to find them.

In addition, they improve the UX (User Experience) of your blog.

And they certainly make for visually appealing blog posts.

You can buy stock images on many sites like Shutterstock, or get free ones from Pixabay, Pexels, Unsplash or others.

12 – Videos

Videos, like images, build engagement and community.

They add white space and break the monotony of run-on text.

Live videos are especially powerful, since they can be used to give you, the blogger, a face to face encounter with your readers.

How To Go Live on Facebook

And unlike a regular video, live videos have an immediacy and sense of reality that really grabs the attention of your audience.

13 – Links

Your blog posts are always more interactive and helpful when you include links.

These links can redirect your reader to other articles written by yourself, or by others.

In fact, all of your blog posts should include some links of both types.

It’s a great way to add content upgrades to your articles, meaning additional or advanced content on the topic you are writing about.

14 – Banners

Banners are simply images that link to other content.

They are really just visual links, but instead of linking text, you are linking a banner image.

These can be used for advertising products and services, or for content upgrades.

You can make your own banners for free on Canva.

If you’d rather have someone do it for you, try places like Fiverr or Upwork.

15 – Pop-ups

Popups are pretty much the same as banners, except they “pop up” as your reader scrolls through your article.

Many people find them annoying because they usually link to advertising of some sort.

But, keep in mind, you can also use them to link out to content upgrades, like “click to read another article on this topic,” etc.

You can do some very creative things like pop-ups, content upgrades and more with Thrive.

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Build “Content Upgrades” + “Landing Pages” Into Your Blog Posts, Seamlessly & Fast

I used Thrive to create this Start Blogging page for my blog.

It’s extremely basic, and you can do a lot more things with it.

But you can see how much more visually appealing it can make your blog posts.

16 – Ads

Ads are not usually thought of as making your blog posts look more appealing.

Just the opposite.

They are considered a distraction… and an annoying distraction at that.

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But if your ads are offering products and services related to your article, and products and services that can actually help people solve the problem you are writing about… they can be a welcome addition to your articles.

In fact, they can even become one of the big reasons people want to read your blog posts… to be introduced to products and services they are truly interested in.

Make your blog posts visually appealing

The visual design of your blog posts is an important aspect of your business.

Consider using some of the 16 visual elements I’ve briefly described above.

Your readers will appreciate your efforts to reach out to them by making your articles more attractive and user friendly.

These visual elements will certainly make your blog posts more lively, interesting and engaging.

And they will make them appear more professional and trustworthy.

Top Tier Coaching

Now, I’d really appreciate you leaving me a comment below.

Which of these visual elements do you think are most useful for YOUR blog posts?

In what ways do you think they can help you make visually appealing blog posts?


PS: Don’t forget to share this article on your favorite social sites. Much thanks 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

15 Responses to 16 ways to make visually appealing blog posts

  1. Sabina
    March 25, 2022 at 11:48 am #

    This is a really important topic. If you don’t have visually appealing blog posts, some people are going to click off your site right away. I always try to make my posts visually appealing. I do use a side bar but primarily to link to my About page and to let readers see the engagement on my blog to encourage them to also engage. I may switch to no sidebar in the future and see how it goes. Nice post!

    Sabina recently posted.. How to Start Freelancing – The Basics

  2. Aadiv S
    March 24, 2022 at 12:50 pm #

    Hello Donna

    Looking Great, I am also following these steps for my website! Please provide us with more details. Give guidelines for how to add Info-graphics.

    Aadiv S recently posted..10 Best VPN Service Providers 2022: Early Offers Now LiveMy Profile

  3. Praveen Rajarao
    March 24, 2022 at 9:11 am #

    Hey Donna,

    Those are some great tips!! I hate those pop-ups and I usually bounce when I see one. I understand the need of some of us to add those in, but it just doesnt work for me. I know what I want to read and I have bookmarked my favorite blogs which I visit every day to see if any new stuff.

    Ads – yes, they are sometimes overwhelming, but I again see the need for us bloggers. Maybe stick it up in those sidebars is a good idea.

    Bullet points – i love this and it makes it cleaner and easy to relate for readers to follow through.

    Thanks again

    • Donna Merrill March 27, 2022 at 7:08 pm #

      Hi Praveen

      I totally agree with the bullet points.

      They are really great to see.

      I don’t use them nearly enough myself.

      I tend to use numbers, but it would do me well to try to include much more bulleting.

      Donna Merrill recently posted..Is part-time blogging enough?My Profile

  4. John Ravi March 24, 2022 at 2:34 am #

    Hi Donna,

    It was a great read! I think aesthetics are very important in a blog post. For a while, I only focused on writing and not on aesthetics, and those are some of the less engaged blog posts I have on my website. I have learned a lot since then, but with your article, I gained even more great insights that will help me further down the road. It really was a great read, and I learned a lot from this article. Thanks a lot for sharing such an amazing resource!

    • Donna Merrill March 27, 2022 at 6:12 pm #

      Hi John

      You know, it’s such a natural thing for blog “writers” to concentrate on writing.

      It’s the most important part of what we do, right?

      I mean, develop good, meaningful, interesting, informative content.

      But it’s like a real good book won’t sell unless it has a splashy, impressive cover.

      So it’s really crucial that we think of the package our content comes in… ie.,the look of our blog, not just the written content.

      Donna Merrill recently posted..Afraid to invest in your blog?My Profile

  5. Ryan Biddulph
    March 23, 2022 at 2:48 pm #

    White space is still highly underrated Donna. Most bloggers fear missing out. Giving in to the fear leads to all types of clutter. As the clutter increases, the white space vanishes. Then….we have no sense of contrast. How can anything stand out if all seems to be a big jumble of things, a blog blob?

    Giving your blog ample white space makes the content really stand out. Even with less friendly user experiences on my old blog designs, I always made white space a priority.


    Ryan Biddulph recently posted.. Why Does Blogging Seem Confusing?

    • Donna Merrill March 23, 2022 at 11:06 pm #

      Hi Ryan

      Yeah, we really need avoid that “blog blob”… nicely said 🙂

      Make your content stand out by clearing the clutter.

      Give lots of white space so people can focus on what you’re trying to share with them.

      If you really want to have a lot of ads and opt-ins, use your sidebar.

      Of course, readers will probably ignore your sidebar, but at least you won’t be overwhelming them while they’re trying to read your blog post.

      Donna Merrill recently posted..The art of blogging frequentlyMy Profile

  6. Vishwajeet Kumar
    March 23, 2022 at 1:42 am #

    Hello Donna,

    Very informative and detailed post. Making your blog posts visually appealing increases user engagement. I personally found pop ups annoying because they distract users. However, it will be beneficial if you show email opt-in forms or call to action through popups to increase conversion. Thanks for sharing this helpful post.

    Vishwajeet Kumar

    Vishwajeet Kumar recently posted.. How To Choose A Reliable Web Hosting Provider?

    • Donna Merrill March 23, 2022 at 11:02 pm #

      Hi Vishwajeet

      The visual appeal of your blog reallt does increase user engagement.

      On the other hand, distractions like pop-ups are best to keep at a minimum.

      It’s just a matter of common sense really… thinking of what you’re readers want to see… not what you want to force on them.

      Donna Merrill recently posted..Is part-time blogging enough?My Profile

  7. Gaurav Kumar
    March 22, 2022 at 11:38 pm #

    Hi Donna,

    It is necessary to create creative and visually appealing blog. Not only title and font, but also the whole content, images, videos, site structure, responsiveness, easy navigation and everything that you have mentioned here plays important role.


    Gaurav Kumar recently posted.. Is Syndicated Content a Google Ranking Factor or not?

    • Donna Merrill March 23, 2022 at 10:58 pm #

      Hi Gaurav

      Yes, the visual appeal of your blog posts will make a big difference in peeking the interest of your readers.

      Nobody wants to read something that looks complicated and confusing.

      So use lots of attractive visuals to hook people, and then to hold them onto your site.

      Donna Merrill recently posted..Reach your blogging goals using this magic methodMy Profile

  8. Lisa Sicard
    March 22, 2022 at 3:13 pm #

    Hi Donna, I prefer white space for scanning. I like using lists usually with bullets for when I edit vs. #s. I use the Quote now too in my posts. I add several images and sometimes a video as well to many posts along the way.

    I think anything we can do to make the post easier to read, bigger fonts, and easy-to-read fonts are also important. Too many pop-ups can be a drag!
    There is one networking site I got to that has so many popups, it drives me nuts! LOL. Anyways, white space and scan-ability are important to me when landing on a blog post.

    Are you ready for Spring?

    Lisa Sicard recently posted.. How to View Private Instagram Accounts; 13 Proven Tips and Hacks

    • Donna Merrill March 23, 2022 at 10:55 pm #

      Hi Lisa

      I think you have a good guideline for making your blog posts visually appealing.

      Make them easy to “scan.”

      It’s important for people to be able to quickly scan your blog post to see what you’re going to talk about.

      If they can’t scan it easily, they’ll often get discouraged because it’s too hard to know what your article is about unless they actually rhe whole thing.

      But if they can tell quickly what you’re up to, they’ll be more likely to read it rhrough.

      Donna Merrill recently posted..Clickable blog post headlinesMy Profile

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