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Importance of Taking Action in Sales When a Lead Shows Interest

Taking Action in Sales When a Lead Shows InterestThe Importance of Taking Action in Sales When a Lead Shows Interest is that if you don’t, your competitor will.

Today’s guest author, Zal Dastur, is an expert at converting leads into sales.

Now, you and I both know that it takes a lot of work to get people to our blogs and websites.

Sometimes, we even spend a lot of money on Facebook ads or other PPC to accomplish this.

But what good does it do if you don’t get conversions?

By that I mean, converting visitors into paying customers and clients.

Sure, you can convert them to subscribers for you email list.

But that requires them to then open your emails.

It requires that your emails do a great job at making offers that are irresistible.

Yada yada… at the end of the day… it still requires that at some point they convert into buyers and paying clients.

The hoops we have to jump through, right?

So why not short-circuit the whole process by getting those conversions right on your blog or website?

And do it right when people are most interested in what you’ve got from them.

How do you do that, though.

Ah, yes, it all sounds nice…

But how do you do it?

Special: FREE Guide… 4 Things I Did To Build My Blog Using Only Free Traffic

You’ll get some real great insights from my special guest into exactly how this can work for your business.

FYI, this is not a sponsored post, and there are no affiliate links here.

In other words, I’ve got no horse in the race 🙂

Just some really cool  info on converting leads on your site that I asked Zal to share here, because I thought it could help you improve your business.

The Importance of Taking Action in Sales When a Lead Shows Interest

by Zal Dastur

You can build a crack sales team and spend huge sums on innovative marketing campaigns to generate interest and reach your target audience.

But all that will get you is more clicks and a small percentage of people who want to contact you.

The key to increasing sales is to take action when a lead shows interest.

One way to do this is to start talking to your site visitors.

Consider this – You kick off a search engine marketing (SEM) campaign to attract traffic for your top keywords.

You’re told it’s going to cost you between $2-3 per click (that was the average CPC last year for pay per click campaigns on Adwords).

Now you start getting around 50 paid clicks per day, and let’s say it’s costing you $2 per click, which means you’re spending $100 per day.

It’s highly targeted traffic from a search engine, so you’re getting good engagement on the site (low bounce rate, more page views, higher session durations, etc.).

But less than 5 of them end up buying online from you.

That’s on par with website conversion rates, which can vary from 1% to 10% depending on the product/service you are selling, and the industry you are in.

For example, a financial services niche site may get 10% conversions.

But a news blog selling online and print subscriptions to their magazine will be lucky to get 1% conversions.

The situation is further complicated if your product is a low-cost one (less than $10 – again fairly common for online sales). 

So what we have here is that you got a maximum of 5 customers who paid $10 each, adding up to $50 in new sales revenue.

Since you spent $100 to acquire these 2 customers, you are effectively generating a loss of $50 per day.

At this point, I’d like to note that PPC can be a highly profitable channel for website marketing, once you go through the initial test and trial phase.

And once you find, I might add, the keywords and site optimization (we’re coming to that) required to generate more revenue than what you’re shelling out to get the clicks.

More Conversions vs More Traffic – Which is Better?

In an ideal world, you’d be able to get lots of traffic and everyone who visited your site would buy from you.

But it doesn’t work that way.

Special: FREE Guide… 4 Things I Did To Build My Blog Using Only Free Traffic

You have to spend a lot of resources on getting traffic to the site.

And you’ll probably have little interest in spending any more to convert visitors once they’re on your site.

So you see, you really can get targeted traffic from any one of a number of sources.

It may be PPC or SEO, email marketing, social media, or most likely a combination of all these.

I’m sure you work hard on getting this traffic, and probably spend a lot (either time or money… or both) every month for this.

What you don’t spend anything on is connecting to the people who land on your site to convince them to buy.

Am I right?

On average, businesses spend $95 getting people to their site for every $1 spent for converting people who are already on the site.   

The result is that you end up losing around 90-95% of your site visitors who come and browse, but don’t contact you or buy anything.

Now how can you rectify this?

One good way to do it is by using marketing automation and sales tools to engage visitors while they’re on your website.

Sales Tools to Move Site Visitors Offline

The conversion rate stinks when you let your visitors decide what they want to do based on whatever information is available on the site.

But if you find a way to move them offline and talk to them, you’ll suddenly see a jump in the conversion rate and leads being generated from your site.

Taking Action in Sales When a Lead Shows Interest

You see, your typical site visitor won’t take the trouble to click through to a contact page, find your number, and give you a call.

In a real brick and mortar shop, the only way you get to speak to your customers is if they drop in or give you a call.

Let’s just focus on the first set who have dropped in.

What you do is engage them – welcome them, ask them what they are looking for, and find a product that fulfills their need.

So why can’t you do the same thing on your website?

Your website visitors have dropped in, and now it’s your turn to greet them and ask them how you can assist them.

Do that, and you’ll see your conversions going through the roof.

Now how can you greet your website visitors and help them through the buying process?

This is where you need some kind of automation on your site to say “Hello, I’m here if you need any help or want to speak to me.”

That something, in technical or website terminology, is a “click to call” tool.

What is Click to Call?

The way it works is that you provide a widget on all your pages where people can just enter their name and number and hit submit to talk to you.

Taking Action in Sales When a Lead Shows InterestThey don’t have to take the trouble to click through to your contact page, find your number and then call you.

Most visitors won’t do that.

But if they see a “Want to talk?” option on the page they are on now, many more will use it.

You get to talk to your customers at the exact moment that they want to reach you.

The leads generated from the site will therefore go up sharply once you install a click to call tool.

It’s one of the ways that technology is helping businesses imitate the advantages of physical sales for their online prospects and buyers.

This is especially important today for engaging mobile visitors.

Tapping on a click to call button is so easy for someone who is accessing your site from a mobile device.

It’s fast and easy to implement, and will help more site visitors talk to you with just one tap.

Most click to call providers will offer you a free trial so you can test to see if it actually helps you get more leads and sales.

How Does Click to Call Back Work?

A further refinement of the click to call concept is to add a callback feature.

The problem with click to call is that you have to be available to pick up the phone every single minute of the day or night, any time a customer calls from any part of the world.

If you’re a small business with set timings, this is not physically possible.

Taking Action in Sales When a Lead Shows InterestSo does this mean you lose all the calls that you missed?

Not necessarily.

You can add a callback feature that lets you call back site visitors who want to talk to you.

It’s the same concept – someone enters their number and taps to send you a notification on your smartphone.

You have the option of accepting it at your convenience.

Whenever you do want to talk, the tool will patch you through directly to the caller.

Your site visitors don’t have to call you, and you don’t have to call anyone either.

The tool handles all that.

The only human interaction required is for the website visitor to request a callback, and for you to accept that notification.

Do this, and you’ll be talking to your site visitors.

Why Instant Response to Callback Works

This is where we get to the part about the importance of taking action at the right time… the moment your lead shows interest.

Let me explain.

A website visitor going through one of your pages is interested or has a question, and requests a callback.

You get the notification instantly on your smartphone, and respond back instantly.

The person who requested the callback is now speaking to you while still on your site, or just a minute or two after that.

They still vividly remember your site and whatever it was that interested them enough to ask for a callback.

Further adding to the impact is that you call them up and greet them by name, because that person had entered a name and number while requesting a callback.

An instant and personalized response like this will convert far more customers than would ever be possible on a regular website.

Did you know that 63% of buyers give their business to the company that responds first?

Also, studies have shown that responding quickly within 5 minutes makes it 7 times more likely that you will qualify a lead, as compared to some competitor who takes an hour or more.

Why Callback as a Service

Everything and anything you need on the web can now be accessed and used as a service, including click to callback.

The question is, what are the advantages of this SaaS (“software as a service”) subscription, as compared to directly getting your developer or web designer to add a click to call button on the template?

Taking Action in Sales When a Lead Shows Interest

I’m just going to list the advantages of the callback service over a coded click to call button.  These are things that will help you close more sales than ever before.

  • With a coded click to call button on your site, the website visitor must be using a mobile device and you must be available to take the call. With the SaaS callback service, neither of you has to call. The tool handles it, and both of you get to take the call at your convenience.
  • With a coded button, all you get is the call. With a SaaS callback, you get detailed demographics and visitor data with every notification. You can see who the website visitor is, where they’re from, how they reached your site, what pages they viewed, how much time they spent, and what is their query – the issue that they want to talk about. If you know all this before you even talk to a site visitor, it becomes a whole lot easier to close the sale when you start talking.
  • Traffic analytics – The subscription service also provides weekly reports that include how many visitors came to your site, how many were engaged, and how many actually converted into leads.
  • Call analytics – The best way to improve your sales performance is to analyze your calls and figure out what worked and what didn’t. A callback service will give you all this valuable information as a simple report. You can listen to the recorded calls, and you can see your call response time, conversions, conversion rate, and performance compared to the previous week.

Our data shows us that customers are getting a huge number of leads and conversions after they make use of our tool, respond instantly to website queries, and improve their performance using our analytics and reports.

All said and done, the bottom line is that instant response by itself will increase your lead qualification by over 50%.

Proper use of these tools and analytics can lead to an increase in lead generation by up to 48% and result in up to 72% more conversions.

How Can You Use Click to Call On Your Blog or Website?


I take it you are interested.

How do you implement this on your site?

It’s pretty simple:

  1. Signup for a free trial at my Lucep site.
  2. Add the small snippet of code to your site template. Now the callback widget is active on your site.
  3. Download the free companion mobile app and install it on your phone.
  4. Add your phone number as the notification recipient.
  5. Start talking to your customers.

If you want a live demo, just head over to the website of a callback tool provider, and enter your number into their widget.

You’ll get a callback right away, and they’ll convince you to sign up and start using the service.

That instant response, and the fact that you were sold on it, will make you realize the importance of taking action when a lead shows interest.

Over To You

So do you see the Importance of Taking Action in Sales When a Lead Shows Interest?

Do you think you’d get more sales conversions with click to callback software?

What do you do now to take action when a lead shows interest on your blog or website?

Please share your comments below, and share this article on your social sites.

About The Author

Taking Action in Sales When a Lead Shows InterestZal Dastur holds a Masters of International Business and Marketing. 

He has been managing startups for the better part of 8 years starting in Bangalore, India.

Zal is currently co-founder of Lucep whose automation tool has proven to increase online leads and close more sales.

Lucep has deployed it’s system in such illustrious brands as Citibank, CBRE, Jaguar, Land Rover and Starwood Hotels.

Learn More About Donna’s Popular Top Tier Coaching Program for Bloggers

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Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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73 Responses to Importance of Taking Action in Sales When a Lead Shows Interest

  1. WilliamCalebRodgers
    June 23, 2017 at 1:02 am #

    I’ve been mostly using an email subscription form but I do notice that when someone ask a question through my contact form and if I immediately respond back they either A buy what they were interested in or B visit my site more often so that suggests a click to call feature may work out great!

  2. Zal Dastur
    June 19, 2017 at 11:29 pm #

    Hi Lesly,

    Yes this is something we have developed in house at Lucep. We saw that many of the other solutions were either live chat or call hunting which did not meet the demands on the on-the-go sales person and allow them to answer from where ever they are. That immediate response will see a significant change in your conversions.

    – Zal
    Zal Dastur recently posted..Free and Open Source Live Chat Box Scripts for Website Customer EngagementMy Profile

  3. Lesly T Federici
    June 18, 2017 at 8:12 pm #

    Hello Donna and Zal,
    Interesting! I’ve noticed more apps and online systems/programs to connect with people/website visitors is getting more personable. Kinder in reaching out text, and immediate response, which is good… like the call back idea. Is this something you developed Zal?
    Lesly T Federici recently posted..Catch Yourself When Your Mind is SpiralingMy Profile

  4. Kathryn Maclean
    June 18, 2017 at 4:12 pm #

    Hi, Donna and Zal. Conversion to the sale on your site using a click to call button is a key point.
    I had not thought of using this before but this article has me thinking.

    After learning about a person on their site and liking what they are selling, or one of their services. You see that you can “click to call” to find out more, right now. Currently, I have setting up a call using a contact page to talk on Zoom sometime in the future…get them when they are right there on your site and interested. Then direct them to a service or product or invite them to join your newsletter and then convert them. Will be looking into this Thanks so much for the info.

    • Donna Merrill June 19, 2017 at 9:45 am #

      Hi Kathryn,

      You said it girl when you wrote “get them when they are right there on your site and interested.” Once we can do that we can then tell them about the product/service and yes invite the to the newsletter.

      Good to know you will be looking into this.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

  5. Sue Bride
    June 17, 2017 at 10:55 pm #

    I’d have to be extremely keen on something to request a callback in this way, but that’s the point isn’t it?. If you’re running a business that benefits from such one to one contact, then you’re reaching a hot prospect.

    However, I wondered whether it might elicit requests for support or complaints?
    Sue Bride recently posted..Outsource Explosion, Theme Change, PAC Knows BookMy Profile

    • Donna Merrill June 18, 2017 at 1:47 pm #

      Hi Sue,

      I do believe that we have to be in control of requests for support or complaints. I’m sure that if a person does use it for that purpose we can direct them to a proper channel. However, I don’t thing there would be much of that going on.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

    • Zal Dastur
      June 19, 2017 at 10:25 pm #

      Hi Sue,

      What you will find is that only customers that are genuinely interested will request a call back. Because this isnt an email form to get their email address and sign them up to a newsletter or trade their email for a white paper download. You will find that only the most interested of customers that actually request a call back.

      Support is another common reason people need call backs and as Donna mentioned we are able to direct that to the best person to handle that situation.

      – Zal
      Zal Dastur recently posted..Free and Open Source Live Chat Box Scripts for Website Customer EngagementMy Profile

  6. Hadharm Hiidee June 17, 2017 at 9:20 am #

    Hi Zal Dastur, great content here. I totally agreed that Click to Call can improve website engagement. But this may also reduces user engagement using the comment section of the blog. Because they will be eager to make use of click to call and get fast response than to drop a comment and wait for reply back.
    Thanks for the great article.

  7. Rachel Lavern
    June 16, 2017 at 6:32 pm #

    Hi Donna,

    I agree that one of the best ways to close a client is by actually getting them on the telephone. The problem has been connecting with them during the time that they are checking out your website because we all know that those contact pages are not very effective. I just started using CallPage on one of my sites. It sounds similar–site visitors get a pop-up and put in their telephone number in.
    Rachel Lavern recently posted..Kick Your Creative Rut to the CurbMy Profile

    • Donna Merrill June 18, 2017 at 1:37 pm #

      Hi Rachel,

      With people living in all different time zones, it can be difficult. But hooking it up to your phone with a little ding is a good reminder. I haven’t used it yet myself but planning to do so.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

  8. Lisa P. Sicard
    June 16, 2017 at 4:08 pm #

    Hi Donna, Click to call is so valuable to have today as people are searching online more and more from their mobile phones. What a better for them to act now!
    I see this feature a lot on retail sites etc and it’s great to have access to it. I’ve used them many times checking on hours or products, etc.
    Thanks for sharing this tool on how we can do it on our wordpress sites.
    I’d hate to lose a sale for not having this must have feature today. It’s similar to a buy button too – it needs to be done quick. I love how Amazon does this with there buy it now button. One click and it’s on it’s way. Not a second more to think about it 🙂
    Thanks for sharing this one with us!
    Hope you are not getting as much rain up there as we are down here today.
    Lisa P. Sicard recently posted..How Long Does Twitter Suspension Last? Learn What HappensMy Profile

    • Donna Merrill June 18, 2017 at 1:21 pm #

      Hi Lisa,

      Nice that you brought up your user experience. I too love the feature on Amazon! With so many people online, the only way to purchase something has to be quick and easy.

      If someone is interested in an offer, rather than filling out an email form and waiting for a response, which could make them forget why they ever signed in lol…..Click to call is immediate and can capture a lead immediately.

      We wee the big corporations do it….why not us?

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

  9. Joy Healey
    June 15, 2017 at 10:38 am #

    Hi Donna and Zal,

    Very interesting article. One I wish I had read several years ago when I first went online.

    I had a very niche service on the first page of Google, but no idea about auto-responders or anything similar.

    The click to call would have been perfect, because eventually my service became pretty widely available and hugely competitive.

    Initially I was petrified when people called me – but then I found that on the website I had already answered all the technical questions they asked me, so all I had to do was read the relevant answer, and be pleasant and sympathetic. I think they just wanted reassurance that I wasn’t likely to take their money and run.

    Click to call would have been perfect.

    Joy – Blogging After Dark
    Joy Healey recently posted..Review of Listbuilding With Padlock IncomeMy Profile

    • Donna Merrill June 18, 2017 at 1:10 pm #

      Hi Joy,

      I think we are get petrified when someone calls us for advice for the first time. We get the “What If’s” but as you wrote it ended up fine because the person just wanted reassurance.

      Indeed Click to call would have been perfect then.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

    • Zal Dastur
      June 19, 2017 at 2:23 am #

      Hi Joy,

      You are absolutely right about that. People like to speak to other people for reassurance. It makes them feel comfortable there is someone else on the phone they can speak to.

      This confidence helps them to make the sale as the customer feel comfortable dealing with them.


      Zal Dastur recently posted..Free and Open Source Live Chat Box Scripts for Website Customer EngagementMy Profile

  10. Susan Velez
    June 15, 2017 at 8:26 am #

    Hey Zal and Donna,

    Great tips and so important to follow up with people who show interest. I added a click to call button to some of my clients sites and that alone made a huge difference.

    People are more likely to call someone on mobile if we make it easy for them. No one wants to go looking for the number and then take the time to call. We are more likely to take action if we make it as easy as possible. At least I know I am.

    I’ve never heard of Lucep, but it definitely looks great. I’ll definitely have to look further into this for my clients and my site as well.

    Thanks for sharing this with us and I can definitely see how it could help improve conversions. Because at the end of the day, that’s what we’re all working hard to get.

    Yes it’s great to get new email subscribers. But what good is it if we’re NOT able to convert them into paying customers.

    Have a great day 🙂


    • Donna Merrill June 18, 2017 at 1:01 pm #

      Hi Susan,

      We all are looking to improve conversions and this is one way I do believe can do the trick. Like you have mentioned, it is a great way to get new email subscribers, but what good is it if we are not converting them.

      This particular tool can be so quick to get to that “lead” and convert them.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

  11. Shantanu Sinha
    June 15, 2017 at 1:18 am #

    Hello Donna,

    Zal has come up with something so informative thing through your site, Great job buddy 🙂

    Sales has always been a concerned topic in this digital marketing world, glad you people came up with this.
    Yeah its always risky to go right after your customer, after he has shown at your niche, its something do or die

    Although we all want to get more and more traffic to our blogs, its a matter of pleasure that our hard work is
    finally paying off, but getting conversion is far much better as, traffic comes and go, whereas once a relation
    is being established it gonna help us for a long run.

    The click to call feature is really something very new and informative to gain here, all of us the marketers, bloggers
    can gain fruitful results from it.

    Thanks for this amazing share.


  12. Elise Cohen Ho
    June 14, 2017 at 1:54 pm #

    I love that there are so many options for connecting with people. In this way we can find what works best for us.
    Elise Cohen Ho recently posted..What Can We Learn From Dad?My Profile

  13. Emenike Emmanuel
    June 14, 2017 at 3:06 am #

    I haven’t tried using this click to call on my website. I only have it on Facebook. Maybe I will need to try it out.

    Thanks for sharing… High conversion is what every online entrepreneur prays for.

  14. Nishant
    June 14, 2017 at 1:13 am #

    Great, Article Zal.

    It’s good to know about great tools that help augment sales. Every business needs sales, sales bring revenue and it drives the business. Traffic is insignificant if it’s not converting. The standard conversion ratio of 1.25%, with sale acceleration tools like lucep the conversion ratio can be increased. (No disrespect to cat bots) Here we are talking about an app that helps to connect a business with a user within a short span of 5min , which sounds cool. You hit the iron rod when it’s hot. The curiosity and interest of the customer/ lead are at its peak, educating the lead about the benefits he/she could get from the service will excite him.

    • Donna Merrill June 17, 2017 at 3:17 pm #

      Hi Nishant,

      Such good input.

      Yes, you must strike while the iron is hot, or whatever the saying is 🙂

      The lucep app is great to capture people while they’re on your site, while they’re reading about something they’re interested in.

      You don’t have to hope they’ll think about it later.

      They can get on the phone with you right now and have the conversation.

      Very cool and, as you say, it’s all about the conversion.

      Donna Merrill recently posted..How To Run A Successful Blogging BusinessMy Profile

    • Zal Dastur
      June 19, 2017 at 1:59 am #

      Hi Nishant,

      The whole Lucep technology has been built on the idea of being able to strike while the iron is hot.

      Customers don’t like to wait, particularly if they want to give their business to someone.

      The Lucep tool has been shown to increase both the number of leads generated from your website as well as the conversion rate of those leads.

      Give it a try yourself and see the difference.


      Zal Dastur recently posted..Free and Open Source Live Chat Box Scripts for Website Customer EngagementMy Profile

  15. Cori Ramos
    June 13, 2017 at 1:30 pm #

    Hi Zal,

    Thanks for sharing this app with us. I think having a click to call button is a great option to have. I’ll be looking into this more to add to my other site because I agree with you that there is no better time than when a lead shows interest in our products.

    Thanks again for sharing. 🙂

    Cori Ramos recently posted..Extreme Blog Makeover GiveawayMy Profile

  16. Mark
    June 13, 2017 at 1:07 pm #

    Thanks for sharing some extremely practical information and proven
    marketing concepts Donna!

    Successfully marketing online, definitely requires the ability,
    to follow up, as quickly as possible.

    And this particular technology, clearly provides a decisive edge.

    Because online visitors/web surfers, want and practically demand
    solutions yesterday. LOL!

    So any and every way, which caters to their demands for
    instant gratification, is definitely a plus.

    Thanks again Coach, for making us of such an innovative
    and extremely practical product and service!
    Mark recently posted..The Main Reason Your Small Business Has To Know What A Lead Is Really Worth!My Profile

    • Donna Merrill June 17, 2017 at 2:08 pm #

      Hi Mark,

      It is so true that we need to follow up as quickly as possible. With this app, it is like lightning speed. It shows that we really care and is great to immediately capture interested customers in real time.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

    • Zal Dastur
      June 19, 2017 at 1:53 am #

      Hi Mark

      As the world gets more competitive, customers want to see that you are keen to get their business. When your competitor is only a google search away the first mover has a distinct advantage.

      We see it ourselves with the delight in the customer when we respond to all their call back requests in less than 5 minutes.


      Zal Dastur recently posted..Free and Open Source Live Chat Box Scripts for Website Customer EngagementMy Profile

  17. Wayne
    June 13, 2017 at 11:49 am #

    Hi Zal and Donna.

    I read the article and I understand the value of the service. Get people while their warm. Then I read Erica’s comment about how she gets better results from the people who actually do click through to her contact page. I wonder if there is a price point at which the benefits switch from one method to the other or if it is just the level of commitment. Coaching and counseling take more of a commitment on the buyers part than a one-time purchase.

    I’m not a great fan of the SaaS model. I much prefer to buy software once and use it for years than to pay a monthly or annual subscription, which is exactly why many companies switch to SaaS. They can make more money from subscriptions. Microsoft Office and Quickbooks are both trying to do that, so I look for other options.

    Still, I do see the value of getting your customers when they are most interested. Thanks for sharing the information. Follow up is vitally important and so many people, especially in network marketing, don’t do it. I’m certain that most of my business comes from other distributors who don’t keep in touch with their customers.
    Wayne recently posted..Are You Really Hungry?My Profile

    • Donna Merrill June 17, 2017 at 10:25 am #

      Hi Wayne,

      I think it all depends on how you feel comfortable following up. With this particular way it is immediate. Some will be wowed by it. I was in the past when I showed interest in something and I got an immediate call. “How did that person on the phone know what I was doing online” It blew me away.

      Then I sat with it a while and realized that it is like talking to someone and they show interest in what you do. Immediately in the conversation you go on with it in depth if that person wants to hear more about it. Same goes with this. Incredible!

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

    • Zal Dastur
      June 19, 2017 at 1:50 am #

      Hi Wayne,

      We could not agree with you more. Following up quickly and when the customer is looking for a response is one of the most important things when it comes to closing a sale.

      We have generally found that businesses where the sale value is higher or there is some negotiation, customization or usually a discussion before purchase. So you are right that price point and commitment may be a big factor in the value of this tool to a business.


      Zal Dastur recently posted..Free and Open Source Live Chat Box Scripts for Website Customer EngagementMy Profile

  18. Sharon T McLaughlin MD FACS
    June 13, 2017 at 7:53 am #

    It is wonderful that you offer this app. I think it can be helpful to have along with a contact page. Thanks for sharing this information.

  19. Ash
    June 13, 2017 at 7:02 am #

    Hey Zal,

    Totally loved this. I agree that focusing on conversions makes sense. In fact, I believe that traffic is worth nothing if a business doesn’t gain from it. The click to call technology is awesome

    But here’s what I think:

    While I agree with you on the importance of calling back leads or getting in touch with them ASAP, click to call depends on leads “expressing” interest for you to call back.

    Most visitors might not even click on “click to call” button. I’d love to see some data if you have any.

    I really believe that

    1. Keep content immersive and engaging enough for visitors to stay, or come back often, to slowly turn them into warm visitors. Let them get used to you.
    2. Use a combination of tools like Click to Call, Live Chat, and other lead generation methods to get them into properly segmented email lists.
    3. Nurture leads with email marketing.
    4. Sell later.

    What do you think?
    Ash recently posted..Online Video: 12 Ways To Amplify Conversions & EngagementMy Profile

    • Zal Dastur
      June 14, 2017 at 10:59 pm #

      Hi Ash,

      These are some excellent points that you raise.

      It all really depends on the type of business you are running and how your customers typically engage with you. The majority of Lucep’s customers are B2B companies. In this case typically clients visit the website multiple times before deciding to engage with a company. However when they do engage they usually want to speak to someone as in most cases there is usually a discussion about customization, configuration, price, installation and many other factors.

      Interesting you should mention data on the usage of the click to call. We have been asking our customers who use various contact options on their page what is the most common. According to them more than 90% of inbound requests come from the Lucep app, with the other 10% coming from the other options.

      It really depends on what works for your business, in the case of live chats more than 60% usually end up in a phone call anyway. When customers want to make large purchases they usually want to speak to someone to gain a level of trust before hand. Being the first business to respond to these leads gives you a distinct advantage.

      Click to call leads tend to also be of a higher value than leads from say a newsletter subscription. They are willingly giving you their name and number and are asking for someone in your business to call them back. They are making the effort and therefore should be given prompt service.

      But as I said it depends on your business and customer, you can try various different options and see what works best for you and your website.
      Zal Dastur recently posted..How to Track Website Call ConversionsMy Profile

      • Ash
        June 16, 2017 at 1:51 am #

        Hey Zal,

        How is it going? I agree. It really depends on the kind of business you run. But click to call really makes so much difference for a company that wants to generate leads off the web. It’s not surprising why it makes sense for B2B companies. The calls will at least help qualify leads for the company. Since B2B usually has a rather extensive sales process, that lead qualification really saves time and effort for both parties.

        90% is awesome, Zal. The Lucep App — I see that it automatically detects locations and puts up a convenient country code before the mobile number field. That’s cool, eh? 🙂

        I was recently thinking hard on growing a mailing list with focus and your point about “customers willing to give a phone number and/or email” is genius. That makes growing a focused, targeted list of customers so much easier compared to “newsletters”.

        Looks awesome, the Lucep App. Will check it out for you.

        Ash recently posted..HubSpot Review: From a WordPress FanboyMy Profile

  20. Chery Schmidt
    June 12, 2017 at 8:51 pm #

    Hello Donna! What a nice surprise to meet Zal here on your blog tonight! I have never heard of this click to call service before but certainly do like the idea VS making them wait to set up a meeting with me.

    Awesome share..
    Thank You Both
    Chery :))
    Chery Schmidt recently posted..Automate Your Instagram Posts With OnlyPultMy Profile

  21. Freddy Junior
    June 12, 2017 at 6:43 pm #

    Hey Zal!

    This is a great way to connect with the targeted lead as soon as possible and that will increase the close rate!

    This also makes it a bit more personal, and that makes the lead a little bit more targeted. Perfect factors for a great sale.

    Thanks for sharing this information – this is definitely a valuable post that can benefit a lot of people.

    Cheers! 🙂

    • Zal Dastur
      June 13, 2017 at 1:22 am #

      Hi Freddy,

      Glad you like the tool. You are absolutely correct we will increase close numbers. One interesting side note is that we also increase the number of leads generated as we make it easier for a customer to communicate with you instead of having to look for a contact us page or a phone number

      Zal Dastur recently posted..Top Performing CRMs For The Real Estate MarketMy Profile

    • Donna Merrill June 13, 2017 at 8:00 am #

      Hi Freddy,

      I’m sure it will help so many people. It sure is a great way to connect with others and will also increase the close rate!

      You are so correct because it does make it more personal.

      Glad you like it.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

  22. Mandy Allen
    June 12, 2017 at 4:22 pm #

    I was called after showing interest on a site a few years ago, it was the first time I had come across this feature and I certainly didn’t expect someone would actually call me! It was a bit scary back then but I can see how it would benefit a business.

    Enjoy the journey!
    Mandy Allen recently posted..Take A Look Inside Outsource Explosion HereMy Profile

    • Donna Merrill June 12, 2017 at 8:49 pm #

      Hi Mandy,

      I too was thrown off a bit when I got my first call after being interested in a product. First I was taken aback, but then after a minute talking to the person I was really impressed. Wow….that person really cared about me was the feeling I received.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

    • Zal Dastur
      June 13, 2017 at 1:18 am #

      HI Mandy,

      The amazing thing about call back is that you are requesting the call back from the company, you are not trading your details to download something or get access to a page. This usually means that the quality of lead is much higher than someone who has just filled in a contact us form.

      Zal Dastur recently posted..Top Performing CRMs For The Real Estate MarketMy Profile

  23. Marquita Herald
    June 12, 2017 at 4:07 pm #

    Fascinating! I’ve never heard of Click to Call but I can think of so many ways that it would be beneficial. In fact, thinking back over that period of my life in sales this would have been an awesome tool! Thank you so much for your valuable insights and inspiration.
    Marquita Herald recently posted..How to Have Conversations That MatterMy Profile

    • Donna Merrill June 12, 2017 at 8:48 pm #

      Hi Marquita,

      I am so happy that Zal had introduced us to Click to Call. I do think it is beneficial in any kind of business or profession. I do have to try this the next time I put a sales post on my blog.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

      • Zal Dastur
        June 13, 2017 at 1:10 am #

        Hi Marquita,

        Thank you so much for the positive feedback. Humans have been selling using their voice for generations, in a world so full of AI bots, nothing builds trust quicker than speaking to another human being on the end of the phone.

        Zal Dastur
        Zal Dastur recently posted..Top Performing CRMs For The Real Estate MarketMy Profile

  24. Gaurav Kumar
    June 12, 2017 at 2:43 pm #

    Hi Donna,

    Prompt action always helpful. When someone shows interest in the product or service you are promoting, that means they are giving you a chance to please them and offer them what they are actually looking for.

    At this time if you are able to quickly respond to them and able to pass the value of the product in his mind that means you are going to make a new sale.

    Click to Call and Call back are the features that really help to quickly respond to the lead.

    Thanks for sharing.

    Gaurav Kumar recently posted..Not to Do List of SEOMy Profile

    • Donna Merrill June 12, 2017 at 8:46 pm #

      Hi Gaurav,

      You put it wisely because being prompt is so much better than letting time go by. The person that is interested today may forget all about it tomorrow. So this feature is amazing.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

      • Zal Dastur
        June 13, 2017 at 1:07 am #

        Hi Gaurav,

        This is a great way to look at incoming leads. The first company that responds to a customer tends to be the business that wins the deal. So by responding quickly you put yourself at an automatic advantage against your competition.


        Zal Dastur recently posted..Top Performing CRMs For The Real Estate MarketMy Profile

  25. Ryan Biddulph
    June 12, 2017 at 11:05 am #

    Hi Zal,

    Way cool tech here.

    I’m a fan of following up on interested folks, or with them.Because they want to buy, so you should keep connecting with them, sharing value and using tools like the gems noted above so that you go ahead and forge prospering bonds. I used to fear following up. Didn’t want to annoy folks. Turns out I was terrified to sell. Now I know better. I love selling. No better way to help folks, to empower them and to inspire them through the persistent act of following up, building bonds, getting to know people better and just plain persisting.

    Thanks for sharing 🙂

    Ryan Biddulph recently posted..10 Tips for Struggling Bloggers (Amazon eBook)My Profile

    • Donna Merrill June 12, 2017 at 8:45 pm #

      Hi Ryan,

      I too was terrified to sell even back in the day with my off line business. It took me so long to get the “selling Donna” into form.

      Following up only pleases the person that has asked us for information. Then when we are calling them and talking to them in person it makes the sale so much easier. Each person is unique and has their own questions we must answer.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

      • Zal Dastur
        June 12, 2017 at 11:38 pm #

        Hi Ryan,

        It seems only natural to be afraid of selling initially, once you get used to it and understand the method that works for you it no longer becomes a chore.

        Most sales people lose hope after making 2-3 phone calls, when the statistics show you need to actually be making 7-8 calls before you can close the sale.

        So don’t lose hope and you will be getting more business.

        Zal Dastur recently posted..Top Performing CRMs For The Real Estate MarketMy Profile

  26. Ravi Chahar
    June 12, 2017 at 10:35 am #

    Hey Zal and Donna,

    Sales, a concept people are afraid to talk about. I am glad that you brought it up. Taking an action on the right time just after showing an interest by your clients can be risky.

    Analyze the situation and the actions taken by your customers. I would definitely go with the live chat option. People need to confirm what you really have.

    Conversation is better than the traffic. People visit and go, but once some starts engaging, it is a positive sign.

    Thanks for sharing with us.

    Ravi Chahar recently posted..Start A WordPress Blog on Bluehost in 2017 During Your Break TimeMy Profile

    • Donna Merrill June 12, 2017 at 8:42 pm #

      Hi Ravi,

      Good to know you liked this post from Zal. This click to call feature is amazing. Network marketers, professionals, bloggers, etc. We can all benefit from someone on our site and is interested and will take the action to click.

      Get them while they are hot is what I keep thinking!

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

      • Zal Dastur
        June 12, 2017 at 11:31 pm #

        Hi Ravi,

        I could not agree with Donna more. The ability to connect with a prospect while they are still on your page and very interested in your product or your service can make the difference between making or losing a sale.

        Live chat is a good product for certain types of businesses, but in our experience if a customer requests for a call back it is usually because they want to speak to the company as soon as possible and ask the business questions before deciding to move forward. You have to look at what is the best for your customer before making the decision.
        Zal Dastur recently posted..Top Performing CRMs For The Real Estate MarketMy Profile

  27. Dr. Erica Goodstone
    June 12, 2017 at 10:27 am #

    Zal and Donna,

    I know Click to Call can work wonders for a network marketing business but I have not found this type of click very helpful for counseling. For me, it seems to work better when the potential client has taken the time to go to the contact page and enter their information. When they take the time to look for the phone number or look for the contact page, they seem to be more interested in actually scheduling an appointment.
    At least that has been my experience in the past.

    Dr. Erica
    Dr. Erica Goodstone recently posted..Breaking Into Brilliance An Online ExperienceMy Profile

    • Donna Merrill June 12, 2017 at 8:40 pm #

      Hi Erica,

      Thanks so much for sharing your experience. I’m sure that if someone is looking you up it is so easy to click to call. They are there looking for some help and you make it so easy for them to contact you. I’m sure your clients are appreciative.

      Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

    • Zal Dastur
      June 12, 2017 at 10:48 pm #

      Hi Eric,

      That is an interesting comment you have raised. Usually when a potential client wants a call back it is because they want to understand a bit more about your business, such as what type of counseling you provide or even general questions about opening hours etc. This gives you an easy option to move them from a lead to a customer by engaging them personally.
      Zal Dastur recently posted..Top Performing CRMs For The Real Estate MarketMy Profile

  28. Donna Merrill June 12, 2017 at 9:10 am #

    Hi Zal.

    I want to thank you so much for this article that you have contributed. Thank you for the time you have given us here and I am sure that my readers will be very happy to learn all about your click to call service.

    What a wonderful way to capture leads immediately. I know many of my readers are in Network Marketing and this is a wonderful chance for them to get their leads right while they are reading one of their articles.

    Also, for off line businesses this is a must!

    Thanks again,

    Donna Merrill recently posted..What Bloggers Can Do To Stand Out In A CrowdMy Profile

    • Zal Dastur
      June 12, 2017 at 10:43 pm #

      Hi Donna,

      Thank you so much for letting me contribute to your blog. I know how well respected in the industry you are and it means a lot to hear your support for the Lucep tool.

      Look forward to a continued relationship.



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