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Creating your digital business blueprint

Digital Business Blueprint

You need a digital business blueprint to succeed online.

Then all you have to do is stick to it.

But even if you’re determined to stick to it, you have to create it first.

You see, you might have “what it takes” to stick to a blueprint.

But it has to be a good blueprint to begin with.

Otherwise, you’ll just be following a road map that leads you down a dead end.

So creating your digital business blueprint is a critical step along your path to success.

Let me show you how to do that.

What’s your digital business?

The first thing you want to do is to define your interest.

What’s your business?

Or what business are you trying to establish?

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I work with people who are bloggers, affiliate marketers, product creators, network marketers, private practitioners in various professions and others.

Of course, a lot of these business concerns overlap with others.

Almost all of them, for instance, use blogging as a tool for connecting with prospects.

Yet, for many others, blogging is their primary business.

So take some time to clearly define for yourself, just what your digital business is.

Research your competitors

Now that you know what your business is, make a list of some of your top competitors.

Let’s say, for instance, that your main focus is on creating information products for realtors.

So, who else is doing that?

What products have they created?

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How do they market them?

Who do they market them to?

What kind of sales funnels do they use?

How do they build an email list?

What kind of emails are they sending to their subscribers?

What are your competitors’ digital business blueprints?

Once you’ve figured out how your main competitors are running their businesses, you can start working on a good business blueprint.

What is the blueprint your competitors are using?

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Are they creating a new digital product twice a year?

Do they email their list every day?

How often do they promote products to their subscribers?

This is just a tiny example of all the things that might go into making their digital businesses successful.

In other words, they are elements of a blueprint that are proven to work.

Now, it may not be perfectly clear what their blueprint is.

But dig around.

How have they created their own dream business?

dream business blueprint

Buy a product from a successful information product creator (to continue with that example).

What other products do they try to up-sell after your purchase?

Read every element of their sales page.

Get on their email list.

You will begin to see a clear plan of operation… a business blueprint… as you carefully investigate every little aspect of their business.

What support services do they use?

Part of any good digital business blueprint includes the use of hired, rented or purchased services, software and personnel.

What services do your competitors use?

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Now it doesn’t really matter if you use the same ones or not.

But by knowing what software they use, for instance, you will see what kinds of things they have found useful and productive.

If they are outsourcing writing projects to an agency, it doesn’t really matter which agency it is.

But it is informative to know what sorts of writing projects they have decided to outsource.

All of this research into what your competitors are doing is going to help you develop your own digital business blueprint.

It doesn’t mean you have to copy exactly what they are doing.

But it is critical that you start getting a clear picture of what kinds of things need to get done, and in what specific manner.

Create your digital business blueprint

After you’ve seen what other successful people in your business are doing, you will be ready to formulate a digital business blueprint you can call your own.

It may have elements of several other businesses you’ve been investigating.

And it could even include profound differences that you are convinced will work to your benefit.

What’s most important is that your blueprint has a solid record of achievement to support it.

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It doesn’t have to be your achievement, but the achievement of others in your niche.

A proven strategy is a proven strategy no matter whose strategy it is.

You need a blueprint that outlines specifically what you need to do each and every day.

And you must have utter confidence in it.

You need to know that as long as you do everything in your blueprint, the end result will be what you’re looking for.

If you have a blueprint to build a house, you need to know that by following it carefully and precisely, you will end up with your dream house.

The same goes for your business.

Work the process outlined in your blueprint, and just let the results take care of themselves.

Have your digital business blueprint created for you

Now, you might not want to go through all the work of creating your own digital business blueprint.

Maybe you don’t want to do all the research involved in deconstructing your competitors’ business blueprints.

And you might find it difficult to reconstruct your own.

But that’s okay.

You don’t have to give up.

In fact, it will probably benefit you immensely by having a professional create the blueprint for you.

That’s because you’ll get a more reliable blueprint to work from.

A professional can see things you might very well miss, or misunderstand.

Especially if you’re relatively new to the online world.

Or if you’ve never created a digital business before.

So, find someone in your niche that is trustworthy and professional.

If you run any kind of online business, you should check out my own mentoring and coaching program.

I have been doing this for a long time, and can help you create an effective digital business blueprint.

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Leave me a comment below.

Do you work from a blueprint, or do you just plod along, HOPING you’re doing the right thing?

What do you think of using some of these ideas to create your personalized digital business blueprint?


PS: Please share this article on your favorite social sites!

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.


8 Responses to Creating your digital business blueprint

  1. John riyano August 24, 2021 at 2:01 am #

    Thanks, Donna for your great advice

    Every business has to create a digital business blueprint if it wants to grow and expand with a minimum time.

    Most startup companies forget to create a digital blueprint that’s why their business shuts down early.


    • Donna Merrill September 21, 2021 at 7:55 am #

      Hi John

      You’re absolutely right.

      Failure to plot your way forward, via blueprint, is a big cause of blogging failure.

      Draft your blueprint and always refer to it, alter it, tweak it to your current circumstances.

      Your tactics and strategy will change, but your overall dream will not.

      A good, working blueprint will keep you focused on your biggest goals.

      Donna Merrill recently posted..How fast can I achieve online business profitMy Profile

  2. SharlaAnn Matyjanka
    August 22, 2021 at 9:58 pm #

    Hi Donna,
    You have some great tips here. As the direction I want to go with my blog and online business is starting to slowly form in my mind I will definitely be coming back to this. It is so important to have a clear direction and set of goals that are written down to keep you on track.

    SharlaAnn Matyjanka recently posted.. Blog Like You’re 80 (advice from an older generation)

    • Donna Merrill September 21, 2021 at 7:52 am #

      HI SharlaAnn

      It’s important to “come back” to your blueprint often.

      Things change, and your blogging journey will take twists and turns.

      The idea of forming a blogging blueprint is not to bind you in concrete, but to give you a point of reference.

      With a good blueprint, you’ll always be aware of where you’ve started, and where you want to be heading, even as that course changes over time.

      Donna Merrill recently posted..How to become a trusted authority in your nicheMy Profile

  3. Marquita Herald
    August 6, 2021 at 12:10 am #

    This is great Donna! I found myself nodding in agreement the whole time I was reading. For me, where I am now, I especially relate to your advice about researching competitors. I’ve taken courses, subscribed, and attended webinars by people working in my niche and learned so much in the process. Now that I’m working on taking a slightly different path forward, I’ve been spending a lot of time learning and experimenting as I create my new “digital business blueprint” going forward. Thanks for the insights and inspiration!

    • Donna Merrill August 8, 2021 at 9:14 am #

      Hi Marquita

      You’re walking the right path, for sure.

      It’s always good to get out of your box, or as I like to call it for bloggers… your blogging bubble.

      Connect with others.

      See what they’re doing.

      What ideas resonate with you… things you can twist and bend into your own digital business.

      Good luck.

      Love to see where this exciting journey leads you.

      Donna Merrill recently posted..How to boost your blogging resultsMy Profile

  4. Ryan K Biddulph
    August 5, 2021 at 6:46 pm #

    Wow Donna. What a pleasant surprise. Thanks so much.

    That was a classic interview I did with Danny Flood. I recall it well. He published a podcast out of Bangkok but I was in semi-rural Bali with a poor internet connection. I could not guarantee the recording would go smoothly; we opted for a text interview instead.

    You made fabulous points all around. Observing competitors can give you inspiration, a flow of ideas not to copy outright of course but to use as a creative idea for your digital business. Everything is bound only by your creativity.


    Ryan Biddulph recently posted.. 1 Way to Succeed More Quickly as a Part Time Blogger

    • Donna Merrill August 8, 2021 at 9:10 am #

      Hi Ryan

      Yea, that was a good interview with lots of on-target gems for this article.

      I like your “creativity” observation.

      That’s really what it takes to create a stellar business blueprint.

      Everyone works from a blueprint.

      But YOUR creativity personalizes your own, and makes it unique even from those you borrow ideas from.

      Let’s face it, every business is a reflection of it’s competition.

      Domino’s was not the first and only pizza place in the world, nor was McDonalds the first burger joint.

      But they both crafted vastly superior blueprints to build their business with.

      Nobody lives or works in a vacuum.

      Nor should they.

      We all learn from each other.

      Digital business is no different than brick and mortars in this respect.

      Get creative… improve on everyone else’s ideas.

      Donna Merrill recently posted..How to earn affiliate commissions from your blogMy Profile

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