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Writing e-commerce guest posts


e-commerce guest posts

Writing e-commerce guest posts is a special type of blogging.

That’s because e-commerce blogs are not like other types of blogs.

E-commerce blogs aim to feature and sell products or services.

They are often organized as product reviews.

They might elaborate on things like product comparisons, listing side-by-side features, pricing, pros and cons.

This is to help readers make educated purchasing choices.

Regular blogs are typically more generally informational or even entertaining.

Calls to action like “buy now” or “start your free trial” are not nearly as common as they are on e-commerce blogs.

So writing e-commerce guest posts will challenge you to drive conversions like buying or signing up for something in a way that is not expected with regular forms of blogging. 

But if you want to build your freelance writing credentials, you will undoubtedly find that e-commerce guest posts can be a great asset to your portfolio.

That’s because they not only showcase your writing ability, but your digital marketing expertise as well.

How to land e-commerce store blogging assignments

You have to begin, of course, with getting your guest posts published.

As with all blogging, you need to demonstrate your ability to craft articles that can connect with a blog’s target audience.

And you’ll also have to show that you know how to build trust with the audience, while increasing traffic flow to an e-commerce store. 

Many e-commerce bloggers focus on telling readers about how great a product or service is.

They go into great detail about the features and maybe pricing of products.

But articles like that basically sound like elaborate advertisements.

To land e-commerce store blogging assignments you need to show content managers how you can leverage your expertise to speak about products in an interesting and informative manner.

Show how you can be interesting by telling stories, using humor and providing good information that prospective customers enjoy and value. 

This can help content managers and editors use your guest posts to build relationships with that audience.

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And since a major goal of any e-commerce blog is to increase traffic to its online store, managers and editors will be looking closely to see how your high-quality content can make more people more likely to visit their website to check out specific products or services.

Well-written e-commerce guest posts can also help improve a site’s rank position on major search engines. 

So you should demonstrate your ability to create content that is highly relevant to the keywords that will improve an e-commerce store’s chances of ranking higher in search engine results.

Market your e-commerce guest posts

To market your guest posting services, you should start by making a list of e-commerce stores that can benefit from your guest posts.

Then start reaching out to them to offer your services.

Reach out to the owner, editor or content manager. 

Search for their contact information on the blog or e-commerce store. 

You could also hunt them down on social media.

Make your pitch

Now, reach out to them with your pitch.

Impress them with your ability, portfolio and expertise.

Tell them why you’re a perfect fit for their e-commerce blog.

Then introduce your great idea for a specific guest post.

Explain why your topic is just what their audience is looking for, and why it will benefit the business model of their e-commerce store.

Embrace failure

Don’t get disappointed if your pitch doesn’t impress the person you’re contacting.

E-commerce guest posting is a numbers game.

The majority of your pitches will be rejected or ignored.

So embrace the failures you will experience.

How Can I Break Through Endless Failure

They give you two opportunities.

First, you can re-work and re-submit your rejected guest post submission.

Second, you can move on to the next e-commerce blog on your list of prospects.

Either way, determine to keep moving forward at all times.

By adopting this attitude, you can improve the chances of getting your guest post pitches accepted.

How to write a guest post for e-commerce stores

Once you’ve landed an e-commerce guest post, it’s time to roll up your sleeves and get it written.

Now, you may have already written your guest post in advance in order to pitch it in final form.

But usually you would only pitch an outline with maybe a few paragraphs to show your style of writing.

Either way, once you land your gig, you’ll have to write the post or drastically revise the draft you submitted.

So let’s talk about how to go about writing it well enough make the editor happy. 

Define the key CTA (call to action)

Just about every e-commerce guest post will have a main purpose behind it.

That’s the call to action, or CTA.

You see, e-commerce blogs are driven by results.

That usually means a sale, or something else like an email sign-up.

So start the “writing” process by clarifying what the editor’s chief goal is for your guest post.

Is it to sell a product or service?

Which product and which service?

Or is it to get people to sign up to an email list?

What is the landing page you need to link to?

A sales page or a squeeze page?

Simple sales funnels for bloggers

You really need to be clear on the goal behind your article, because the entire thing will be written and structured with that in mind.

Your editor has one main goal in mind.

And the most important thing you need to do is write a guest post aimed at helping achieve that goal.

Title your guest post

Start crafting your article by giving it a title.

That may sound like a simple matter, but it’s probably the most important one of all.

The title should reflect the call-to-action.

For instance, if the goal of your article is to get people to buy a specific sectional sofa, your title should be something about choosing a sofa to purchase

Something like “The top 10 sectional sofas” works well.

That’s because it appeals directly to people who are probably ready to buy a sectional sofa.

Why else would they read an article like that?

So the very title has an excellent chance of making perfect sense to the right target audience for sectional sofas.

And that title will be the basis for the entire structure of your article.

How to structure your e-commerce guest post

Once you have a title, you can use it to build an outline that will help you deliver the content you promised in your title.

So, if your title is “The top 10 sectional sofas,” you need to do research on just what those sofas are.

In that way, the title you choose will challenge you to write content that will fulfill the promise of revealing the 10 best sectional sofas.

And in addition, it will satisfy the editors that your guest post is the perfect fit for achieving their goal.

Selecting the “top 10” title for sofas is a great topic because it gives you the opportunity to show people HOW to go about evaluating sofas, and then reveals WHAT their best choice might be.

For example, you can tell them HOW with sub-topics like:

  • How to measure the space where you want to put your sofa
  • How to determine the best sofa style for your lifestyle
  • How to figure out what shape of sofa and sections works best for you

You could then develop WHAT their best choices are, such as:

  • Natuzzi Editions Sectional Sofa
  • Lovesac Sectional Sofa
  • Joybird Sectional Sofa

Write high quality content

Always focus on writing captivating and informative e-commerce guest posts.

Make sure to know who your target audience is, and then give them valuable information woven into interesting narrative and story format.

This will keep their attention while earning their trust.

Then integrate key elements like:

  • Quality keywords
  • Links to products and information relevant to your topic
  • Good images and possibly videos

Writing e-commerce guest posts

Guest posting is a great way to get exposure for your writing and blogging portfolio.

I’ve written this article to help improve your chances of getting your e-commerce guest post published.

Keep all these components in mind as you go about pitching and writing your articles.

Remember that e-commerce blogs are not like other types of blogs.

They are typically organized as a series of product reviews.

So try to make your article a good product review that informs, entertains and  interests your readers.

This is the essence of writing great e-commerce guest posts.

Now, I’d like to hear from you.

Have you ever written product reviews?

What do you think would be your biggest challenge in writing good e-commerce guest posts?

Donna

PS: Please share this article on your favorite social sites!

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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8 Responses to Writing e-commerce guest posts

  1. Jenniffer October 5, 2023 at 4:32 am #

    Great insights on landing e-commerce store blogging assignments! Building a strong portfolio, researching target niches, and networking with potential clients are key. Your tips will certainly help aspiring bloggers in the e-commerce industry. Thanks for sharing! 📝💼 #EcommerceBlogging #BloggingTips

  2. gaurav
    Twitter:
    July 27, 2023 at 2:09 am #

    I’m truly passionate about the topics I write about, and I strive to provide valuable and informative content that can make a positive impact on people’s lives. Your feedback inspires me to keep going and continue producing meaningful articles.

  3. Aadiv S
    Twitter:
    June 25, 2023 at 10:29 am #

    Hey Donna

    Thank you for providing insights into writing ecommerce guest posts. Your tips and guidelines are extremely helpful for those looking to enhance their writing skills and contribute to the ecommerce community. I appreciate your emphasis on providing valuable and well-researched content that adds value to the readers. I’ll definitely keep your suggestions in mind when writing my next guest post. Great job!

    • Donna Merrill
      Twitter:
      July 6, 2023 at 9:12 am #

      Hi Aadiv

      Ii think bloggers and freelance writers often overlook the advantages of guest posting on an e-commerce site.

      It’s a bit challenging to begin with because it might be a bit different style than you’re used to.

      But it’s a great way to expand you horizons and improve your skills.

      Just remember to always add value to readers.

      That’s what any good writing comes down to, and e-commerce is no different in that regard.

      -Donna
      Donna Merrill recently posted..Perfect posting frequency for your business blogMy Profile

  4. Marquita Herald
    Twitter:
    June 18, 2023 at 1:30 pm #

    What an informative post, Donna! I made notes and will tuck this away for the future. I’ve mentioned my online store a few times over on FB. An opportunity that blindsided me a little was how people are buying my motivational products in bulk for teams and incentives! I hadn’t even considered that (duh!), but now developing that niche is firmly in my business plan for 2024 – I think a LinkedIn business page is a must for this. I’m not sure I have what it takes to be a strong e-commerce writer, but there’s no reason I couldn’t work with others who are to promote my products. As always, you’ve got my mind spinning with ideas! Thanks, my friend!

    • Donna Merrill
      Twitter:
      July 6, 2023 at 11:05 am #

      Hi Marquita

      Good tip on the LinkedIn business page. It’s something I’ve never explored but I know others love it.

      As for being a good e-commerce writer, I think it’s really like everything else we do on line… just tell people how they can benefit from a product and they’ll decide if it’s something they’re interested in.

      Just don’t focus on the features of your products because people don’t care so much about that.

      They’re always looking for the benefits, and how it can solve their problems and improve their lives.

      Good luck with your motivational products! Sounds exciting.

      -Donna
      Donna Merrill recently posted..How to promote your business blogMy Profile

  5. Ryan Biddulph
    Twitter:
    June 6, 2023 at 12:27 am #

    As you clearly mentioned Donna, writing e-commerce blog guest posts is quite different than writing a regular blog post because one is business-focused while the other is generally information focused. One is about some content and a sell while the other is mainly about content with light selling.

    I believe that ecommerce blogging is an excellent way not only to drum up business and build bonds with bloggers for increased joint ventures, but to trigger, unearth and feel deep fears related to selling, worthiness and deserving issues. Highly successful online entrepreneurs who generate big time online income shed these fears and associated limiting beliefs a long time ago. However, most bloggers still feel awkward or uncomfortable with saying what they sell, how it helps people and repeating this process again and again.

    Guest blogging for a product review blog can unearth these conscious and unconscious fears with surgical-like precision. Heck, even when bloggers wrote glowing reviews of my courses and eBooks – organically, via their free will and no ask of mine – these posts triggered some deserving, worthiness and discomfort in my mind. Feeling and getting rid of those selling fears is the direct way to make more money and to help more people with your products and services.

    Ryan
    Ryan Biddulph recently posted..7 Frequently Asked Blogging Questions and AnswersMy Profile

    • Donna Merrill
      Twitter:
      June 26, 2023 at 1:59 pm #

      HI Ryan

      You’ve made some great points here.

      Fear of selling certainly limits bloggers and entrepreneurs who see themselves primarily as “helpers” and “educators.”

      The problem is that they inevitably need to build the resources to continue along that path. In other words, they have to sell something to finance their blogs or business.

      So until they get the feel for selling without compromising themselves, they’re going to find it tough to keep going in such a competitive space.

      E-commerce blogging certainly is a good way to get into the flow of selling by focusing on your prospects needs and desires.

      This is why I often recommend that people start by guest posting for e-commerce sites.

      -Donna
      Donna Merrill recently posted..How to run a successful business blogMy Profile

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