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How To Do Product Reviews on Your Blog

How to do Product Reviews on Your BlogYou need to know how to do product reviews on your blog if you want to earn affiliate commissions or paid sponsorships.

To earn commissions, you can review a product.

Then give people your affiliate link within the same blog post.

This gives them the opportunity to purchase a product you just reviewed, and you would earn a commission when they buy it from your link.

This is the easiest way to sell affiliate products on your blog.

You could also get revenue to your blog by writing sponsored posts.

This means that you write an article that is paid for by the company whose product you are reviewing.

In either case you will need to be writing product reviews on your blog.

How to Start a Product Review Blog

Some bloggers like to make their entire blog about reviewing products.

For instance, you might have a blog about exercise equipment.

In that case, all you want to do is different reviews about various pieces of exercise equipment.

Learn how to properly Set Up Your Blog for Product Reviews from Mike Essex (via ProBlogger).

The problem with writing these reviews is that you probably have not had a chance to actually see and use the equipment.

Exercise equipment can be pretty expensive so you’re not going to have the opportunity to try them all out.

To start out as serious product review blog you need to start writing good content in the niche.

So in this example, you would write a lot of good content about exercise equipment.

It doesn’t take long to then establish yourself as an exercise equipment authority blogger.

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You can then approach different companies and ask them to give you a free sample product.

If it’s something very expensive, you might ask them to let you know alternative ways that you might give it a try.

You can also base your reviews on other people’s testimonials about the product.

But it’s always best if you can talk about your own personal experience with it.

If you have trouble accessing your product contact the company that you want to review the item for.

Discuss ways that you might get to actually use it in order to write about it.

Find some good tips for getting free products in Learn How Bloggers Convince Businesses to Send Free Products for Review, by Susan Gunelius on Lifewire)

If you do a lot of good writing in the niche, they will be interested in people hearing about their product on your blog.

Digital Product Reviews

Of course, doing product reviews for digital products is far less complicated.

You don’t need to actually get a product shipped to you in order to review it.

You can either buy the product or ask the product Creator to send you a review copy.

Let them know why you want it.

They will usually be more than happy to send you a copy of their digital software, course or product.

Service Reviews

You can also review services in addition to products.

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So you might do a review of somebody’s coaching program, for instance.

You would only do this if you already had an affiliate link for that service.

That’s how you would earn your commission.

But here again, you’re going to want to try this before you promote it.

Tell people how it worked out for you.

Remember, people always prefer reading reviews from people who have used the product or service that they’re promoting.

You can learn how to get products and how to review them on your blog from Lisa Koivu in Everything Your Need to Know to Start Reviewing Products on Your Blog (via Oh, She Blogs).

Giving people a first-hand account of something will also drastically increase your rate of success.

People trust buying from you more when they know you already use or have tested the product.

What Makes a Good Product Review?

The first thing a good product review does is offer people something that they need.

So the first thing you have to do is choose carefully what products you are reviewing.

If your niche is exercise equipment, then you don’t want to be writing blog posts about healthy cooking.

It could be the people using exercise equipment also are interested in healthy eating however.

However you are then limiting your potential for converting readers into customers.

That’s because only a small percentage of people will be interested in both topics.

But if you stick to reviewing just exercise equipment, then most of your readers should be potential customers.

So what makes a good product review is finding a product or service that you know will be helpful to your audience.

That way you’re almost certain that they will be interested in reading your review.

Learn How to Write a Great Product Review for Your Blog from Larry Alton (via Relevance).

Not only that, but if they do purchase your product, you can be pretty sure that they will be happy with it.

After all, you already know that it is something that they really need since they are part of your target audience.

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And because you did a good job of filtering out only great products to review, then it should be something that your customer will value greatly.

That will help you make even more sales from that customer in the future.

Blogger Product Review Opportunities

So where do you find products to review?

One of the first things, again, is to make sure that you’re looking only for products that are appealing and relevant to people in your niche.

Then you need to find vendors who will give you an affiliate commission for selling those products.

Third Party Affiliate Programs

Third party affiliate programs are like agents.

They represent many different products and product Fender.

They basically get you and in touch with people selling products that you’re interested in promoting. Paragraph

They usually charge you some kind of fee or for that service, usually in the form of a percentage of your sales.

You can usually find these agents by doing a Google search, for instance: “exercise equipment affiliate program.”

Product Reviews on Your Blog

Pro Tip

You can also try looking at your competitors to see what agencies or affiliate programs they’re using.

Then contact those agencies and see if you can set up your own affiliate account.

I’ve written previously about some of the top affiliate programs for bloggers.

The Biggest Affiliate Agent

The biggest affiliate agent in the world, of course, is Amazon.

Simply set up your seller’s account and start selling their products.

Amazon already has the web store.

And they collect the money and ship the product.

You earn your commission for simply referring people to Amazon via your product review blog.

Direct Affiliate Programs

Another way to sell affiliate products is to contact the manufacturer directly.

I know of one blogger, for instance, who sells dog related products on her site.

She set up a direct affiliate account with Chewy.


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So in return for her from promotion and referral, she earns commission directly from the company.

Not all companies have affiliate programs, though.

You have to contact them individually to see if they do.

Again, the shortcut to this process is to simply look at what your competitors are selling.

This should give you some idea of their particular company affiliations.

Then, just contact the same company to set up a seller account yourself.

Review Free Products

When you do product reviews on your blog, you may be tempted to look only for big commissions up front.

But you can often make more money by offering free trials for services, or even free products.

Here’s 4 Effective Ways to Write Product Reviews that Sell from Rahul Kuntala on BloggingTips.

Because many of those free offers are entry points to a deeper sales funnel.

So, for instance, if you did a great review for SEMrush, a software based service, you might suggest that your readers simply sign up for a free trial.

Let them know they don’t have to buy anything, just give it a try to see how they like it.

A percentage of people who sign up for the free trial will end up paying for the service.

You will earn your commission when they do.

In the same way, you might offer a free training course of some sort.

The person getting that course may end up buying other related products or services that the vendor offers inside their sales funnel.

If you are an affiliate of all the products in that funnel, you could earn multiple commissions for having simply given something away for free!

Not a bad deal, I’d say.

How to do Product Reviews on Your Blog

Now that you’re all excited about doing great product reviews on your blog come across the issue of how to do them.

I don’t do a lot of product reviews on my blog.

But I work with people who do.

The formula I teach them is very simple.

It basically shows you how bloggers earn affiliate commissions.

Sell Benefits, Not Products

Start by listing the most compelling benefits to buying the product.

Remember… Always Lead With Benefits.

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People don’t care about the features.

So for instance, if I were reviewing a piece of exercise equipment I would want to tell people how they’re going to get in better shape or lose weight or whatever they might expect to get from using that equipment.

Those are the benefits.

Don’t Get Into Features

As far as what the equipment is made of, how it’s screwed together and boxed and packaged… these are all features.

The size, the shape the color.

Those are all features.

But those are not the things that will sell the item.

Gina Badalaty breaks down the exact components of doing a great review inside of How to Make Money Blogging: Becoming a Product Reviewer (via WHSR).

If people want that information, tell them it will be detailed on the sales page.

My job as a blogger is simply to let my readers know the great benefits of the product.

Product Review Demos

So after I list and describe the benefits, then I like to give a little demo.

Show people exactly how it works and why it’s so great.

You can do that with a video and with images.

A great technique is to include a great story that demonstrates how this product worked for you.

People love stories.

But they also love video demonstrations, so don’t overlook that.

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So, now it’s your turn.

I’d love to see your comments below, and have you share this article on your social sites.

Are you currently doing product reviews on your blog?

Are you planning to?

And has this article given you a better idea of how to do product reviews on your blog?


Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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21 Responses to How To Do Product Reviews on Your Blog

  1. Meith Jain
    September 9, 2018 at 7:17 am #

    Hello Donna,

    Its really honor to read your articles. Product reviews are very important to scale up your sales. Affiliate Marketing is one of the best ways to monetize my blog. I am also doing product reviews on my blog. I always tried the product first myself and then write the review about them. It helps to write genuine and authentic reviews. Thanks for sharing these helpful tips.

    Thank You

  2. Vijay Nagar
    September 5, 2018 at 9:05 am #

    Thanks, I watched donna videos and got my answers for BetaPage.co marketing. really helpful that video thanks for that.
    Vijay Nagar recently posted..Cinema8My Profile

  3. Vijay Nagar
    August 20, 2018 at 8:44 am #

    Hello Donna,
    It’s a pleasure to reading your article, a Product review is the best part of your branding as it helps to the new visitors to get the product.
    Can you please guide how we can overcome with the negative reviews I mean there are a different type of customer and some time the write a negative review than how can we convert it to the positive?

  4. Enstine Muki
    August 16, 2018 at 3:53 am #

    Hey Donna,
    This is such a resourceful post.
    You linked out to some very useful articles and I appreciate that.

    I do make affiliate commissions review products on my blog. As a matter of fact, it works quite well for me and many others.

    Now, I’m going to add videos to rank better. I only focus on digital products and the market is never going to be exhausted 😉

    I have found out another approach that works well is negative reviews. I will be posting about it on my blog soon.

    Hope you are having a wonderful week Donna.
    Enstine Muki recently posted..PayPal Money Adder – Free Money to your Paypal Account or SCAM?My Profile

  5. Elvis Michael
    August 9, 2018 at 8:24 pm #

    Speaking of reviews (i apologize in advance if my comment is not 100% related to the article)….
    I have always been conflicted and wary when it comes to product reviews from marketers or those in the “make money online” market. I can’t help but notice the reviews read more like a sales page rather than an actual review (for starters, the reviews always happen to be magically positive)…..

    In contrast, when it comes to a traditional item (such as a movie or video game review) they tend to be more unpredictable; some of these reviews are glowing, while others discourage you from buying the product and aren’t afraid to bash it mercilessly.

    Sadly, this never seems to be the case with reviews found in a marketing blog (for example, you can always expect a “Hostgator Review 2018” to be highly positive, every single time). Can I really trust this so-called review? I’m not so sure.

    A few years ago, I started reviewing WSOs (products sold on The Warrior Forum) and did a few negative ones in the process. The feeling was amazing, as I was happily discrediting a bad product instead of simply hoping for a sale through an affiliate link.

    If i read a positive product review, I would at least expect the writer to acknowledge some negative points about said product. For example, i reviewed an app called “Write or Die 2” on Listiller a few years ago and didn’t hold back on its negative traits, despite liking the product in general.

    I can only hope that these “always-positive” reviews are written by someone who has fully used the product in question and wholeheartedly believes in it. But I guess we’ll just never know, especially when a single sale could grant you lots of money as an affiliate.

    Thanks, Donna, for letting me vent about this potentially-necessary evil 🙂

    Elvis Michael recently posted..A Guide for Female Entrepreneurs Who Want to Start an Online BusinessMy Profile

    • Donna Merrill August 18, 2018 at 9:34 am #

      Hi Elvis,

      Such an important issue when it comes to doing product reviews.

      That’s trust.

      Trust is the most important factor in converting people into customers and subscribers and clients.

      Doing product reviews you are right… two very important factors

      1. Giving an honest review and that means both pros and cons, both positive and negative aspects of what you were reviewing.

      Nothing is perfect.

      When you point out the negative aspects of whatever you are promoting or reviewing then you quickly improve your trustability.

      Also as you say – you do need to have direct experience with a product that you are reviewing.

      So don’t just review a sales page, use the actual product before you do your review.

      Donna Merrill recently posted..How to use Calls To Action on your Blog for Profitable ConversionsMy Profile

      • Elvis Michael
        August 18, 2018 at 10:16 am #

        Absolutely 🙂
        Let’s just hope more variety and honesty starts popping up over time (neutral reviews, lukewarm reviews, etc). It’s that kind of variety that most readers look for.

        Thanks, Donna!

  6. Vashishtha Kapoor
    August 8, 2018 at 2:42 am #

    That’s a great way to build authority. Doing the review of FREE products, you can easily get your hands on the functions and then you explore each and every aspect of it. When you can find bugs and advantages, you become a great reviewer.
    The job of a reviewer is not only to find pros and sell it to get affiliate commissions. Better find cons and give a fix if you can. (that adds value to your reviews.)
    And one more thing is proper schema markup for your reviews on the blog. Review markup is very necessary to attract people on SERPs.
    Vashishtha Kapoor recently posted..How to Create Theme Header and Footer for Elementor Page Builder?My Profile

    • Donna Merrill August 8, 2018 at 12:58 pm #

      Hi Vashishtha,

      Very good suggestion about the schema markup.

      That certainly helps your articles get found via search engines.

      And yes, always tell people what’s WRONG with the product you’re reviewing… the “cons,” or shortcomings.

      Nothing is perfect, and if you let people know the weakness of a product you’re reviewing, they will have more trust in what you’re saying.

      Otherwise, you could appear to just be a cheerleader or sales hack.

      Thanks for all that my friend 🙂

      Donna Merrill recently posted..Welcome – How Is This Blog Different?My Profile

  7. Donna Merrill August 5, 2018 at 8:58 pm #

    Hi Hassaan,

    I know so many people promote affiliate products that they haven’t tried.

    I’ve done it myself, but only because I know the product creator so well that I’d trust anything they put out there.

    But I should probably really stick close to my own advice on this.

    There’s nothing like sharing your own personal experience with a product or service, and for that… you need to have used it.

    Donna Merrill recently posted..How To Write an About Me Page That Will Increase Your BusinessMy Profile

  8. Hassaan Khan
    August 4, 2018 at 6:30 pm #

    Hi Donna,

    I agree with you that by showing off the benefits, we could educate the audience that what they could expect from the product.

    I’m a big advocate of testing the product before promoting it. I liked the way you explained it “you’re going to want to try this before you promote it.”

    Because it’s important; how can we admire something we haven’t tried yet?

    I thoroughly enjoyed reading this blog post. Great job.
    Hassaan Khan recently posted..9 Ways to Make Money on the Internet – (Part 2)My Profile

  9. Cori Ramos
    August 2, 2018 at 7:53 pm #

    Awesome stuff Donna!

    I agree with you about selling the benefits. When I worked at AT&T that is how we trained the service reps to sell the company’s services.

    And it’s always a good idea to share our personal story with the product we’re reviewing. I think when a someone reads a review or watches a video review that includes personalization it about seals the deal.

    Thanks for showing us how to do product reviews the right way.

    Hope all is well!

    Cori Ramos recently posted..How To Use Tailwind To Boost Traffic To Your WebsiteMy Profile

    • Donna Merrill August 5, 2018 at 8:45 pm #

      Hi Cori,

      Yeah, big companies have got this down.

      Think of when Apple first started selling the iPhone.

      You’d hardly know it was a phone, all they talked about was how much fun you’d have with their state of the art camera functions.

      You just gotta get this right if you want to convert your prospects into buyers.

      Donna Merrill recently posted..Blogging Is Fun But Can I Make Money At It?My Profile

  10. Ryan Biddulph
    August 2, 2018 at 10:34 am #

    The benefits sell perfectly Donna while features are boring and the products themselves should never be heavily pushed, because we are after a feeling or experience. Benefits stress the feeling, the experience, because dwelling on these ideas sees how products or services improve our lives. Simple formula but some lose themselves in wild eyed excitement, hyping up claims versus helping folks feel how products benefit them.

    Reviewing stuff you tried or bought adds authenticity too. Like anything, if you get 100% clear on some review you can technically review it and generate some sales but in almost all cases you’re better off using it to share your intimate experience.


  11. Saurabh
    August 1, 2018 at 10:28 pm #

    Hi Donna,
    These Mentioned tips are great for every blogger and influence who wants to write reviews. One of the greatest pleasures of being a blogger is writing product reviews and makes money through their blog.
    I agree, eventually ever blogger will want to write reviews on products, especially, on the products that based on their blog Niche.
    I have a Question, Can you please recommend me any sites, where I can find a product for review expect Affiliate?
    Saurabh recently posted..How to Keep Your Personal Data Safe and SecureMy Profile

    • Donna Merrill August 4, 2018 at 7:39 am #

      HI Saurabh,

      To find good products…
      You have to think of what readers in your niche would find valuable.

      Then find what companies offer those products and contact them about promoting their products.

      Also, remember, you can promote things like live events, conferences and things like that.

      Or, services, too.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  12. Vishwajeet Kumar
    August 1, 2018 at 9:38 am #

    Hello Donna,

    Its always be a pleasure to read your articles. Affiliate Marketing is one of the best ways to monetize my blog. Product reviews are very important to scale up your sales. I am also doing product reviews on my blog. I always tried the product first myself and then write the review about them. It helps to write genuine and authentic reviews. Thanks for sharing these helpful tips.

    Have a Great Day 🙂
    Vishwajeet Kumar recently posted..Educational Advantages Of BloggingMy Profile

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