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How To Write an About Me Page That Will Increase Your Business

how to write an About Me page that will increase your businessDo you know how to write an About Me page that will increase your business?

Now, so many of you want to know how you can make money blogging.

Well, it really begins with your About Me page.

I’m always amazed how few bloggers take advantage of their “About Me” page.

You see, one of the most important reasons that you blog at all is to build a relationship with your audience.

Let’s face it.

When you just run ads to sales pages, or drop links to affiliate products on social media sites, you’re not building a relationship with anyone.

You’re just some sales hack looking for somebody… anybody… to buy your stuff.

Let People Know Who You Are

Sure, you can put videos on YouTube, and maybe that’s a step above paid ads or link dropping.

But still, you’re not reaching people in a very direct or personal manner.

And if you’re not reaching people in that way, then they’re not going to really know who you are.

Now, you might not care about that.

But they do.

Build Trust

And because they don’t really know you, they are not going to trust you.

When you tell them to buy a new software, or recommend your favorite web hosting plan… they’re not going to be likely to purchase from the link you provide.

That’s because they just don’t trust you.

They may not distrust you.

But when it comes to buying something, or seriously considering someone’s recommendation for products or service, they’ll turn to someone they know and therefore trust.

A Quick Story

If you don’t understand why, let me give you a quick little example.

Let’s say you want to hire somebody to renovate your bathroom.

You need someone to come in and rip up all the plumbing and fixtures and replace it.

If they mess up the job, you could be facing all kinds of problems from water leaks to faulty electric fixtures.

Then what would you do?

Well, you don’t want those problems so you want to be sure to get somebody really reliable .

You also want to pay a fair price.


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Maybe not the cheapest price, but you certainly don’t want to get ripped off by somebody.

You don’t want to get a bill for $20,000 for a $5,000 job.

But how do you know who is good, honest, reliable and all that?

Well, you could do a Google search and find all the people in your town who do that kind of work.

Get Personal

The problem is, the ads just tell you that everybody’s great, reliable and cheap.

Everybody seems to be “the best” if you’re just looking at ads.

So, still, you don’t know which way to turn.

I’ll tell you what you’ll probably do.

This is what most people do.

You ask a friend.


Maybe your co-worker, brother-in-law or neighbor.

The point is this.

You don’t care what “experts” tell you.

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You’re going to trust the word of someone you know, someone you engage with regularly, someone you have a personal relationship with.

Hey, I even know people with cancer who took the advice of a parent or sibling as to treatment choices or the best place for treatment, or the top oncologist.

That’s how powerful the personal trust factor is.

Imagine if your doctor told you you should take a certain medicine, but you decided against it because your father-in-law recommended something else that he “heard about?”

It seems amazing.

But this is what people do.

They really do.

This is a Unique Opportunity

So here’s what I’m saying.

Your About Me page gives you a unique opportunity to build a real relationship, an authentic human connection with your readers, prospects… your audience.

Now you might now think much about your About Me page.

You might not even have one!

Why am I telling you it’s so important when you barely give a second thought to your About Me page?

Because it doesn’t matter what you think about it.

What matters is what your readers think about it.

And they think a lot about it.

The fact is, your About Me page is probably the most visited page on your entire blog.

That’s right.

Your About Me page that you might have put together 6 months ago, or a year or more… is your most important page.

Sure, you may have forgotten all about it because you did it a long time ago.

It’s old news for you.

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But for new people visiting your blog, it’s new information.

It’s a new opportunity for them to get to know who the person is behind your blog.

Don’t miss this opportunity.

The Weak “About Me” Page

If you think of your “About Me” Page as something to just rush through so you can get it done, it’s going to look like it.

I mention this because I know a lot of bloggers do this.

They just want to focus on their blog posts, and setting up an “About Me” page is just a chore to them.


So they make it really short and uninspiring.

Here’s some of the mistakes you might make.

Write a Boring Biography

This is the biggest mistake I see.

You might not really know what to say about yourself, so you just start jotting down a biographical sketch.

Maybe you start with where you were born and raised.

Then you could get into your school experiences, your first job, your professional honors.

I can tell you right now, very few people will find this interesting or compelling.

You probably wrote all this stuff because you found the “About Me” task tedious.

Your readers will pick up on that right away.

They’ll either be bored or annoyed.

Either way, they could just leave your blog and never return.

They won’t even see your great content because they’ll figure that if you are not an interesting person, anything you write about won’t be interesting either.

Talk about yourself in 3rd person.

What do you think when someone talks about themselves like they’re just an impartial observer?

Weird, right?

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I don’t trust when people do that, and yea, I’ve probably done it too.

But you know what, you want readers to trust you.

That’s the most important reason to blog.

So write your About Me in first person.

Let people know it’s you, talking about yourself.

Much better.

Much more trustworthy and believable.

Be Overly Promotional

Another common feature of the weak About Me page is being overly promotional.

Don’t just sell your business or service or whatever.

Sure, you can and should do that.

But make sure it is natively embedded in your story about yourself.

Your story first, and then, just weave in your self promotion where it really fits into your theme.

The Strong “About Me” Page

Okay, so avoid all the weak things I talked about above.

Then you’re well on your way to having a strong About Me page.

Now, on top of that, be personal.

Be engaging and interesting.

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Even conversational and intriguing.

This usually means that you don’t want to write an autobiography.

Tell Your Story

Instead, write a story.

Tell a story about your experiences, your journey that have led you to now be in a unique position to help your readers.

Let them know, through your story, that you are uniquely positioned to help them overcome their challenges… the same ones you had to overcome.

And let them know you want to help them, you want to improve their lives and that you really care about the.

About Me Page

Click to see my About Me Page

To make your story “pop” and be really personal, try adding a video to your About Me page.

Remember, you want to be personal and engaging.

Is there any better way to do that than through a video?

I don’t think so.

Do you?

Promote Yourself

And remember what I said about being promotional.

Do it.

Let people know what you do, what your great service is that will help them, or your incredible product that will show them the way.

Just do it smartly, natively, interestingly and personably.

Don’t cram it down people’s throats, but make sure they get the message that YOU are the person they want to connect with, build a relationship with, and yes, do business with.

Update Your About Me Page

I don’t want to end this article until I repeat a point I made earlier.

Because this is really important.

And this is something that I haven’t been too good at, but I know I should work at it.

So do as I say, not as I do, here 🙂

Here’s my point…

Update your About Me page.

It’s not a “set and forget” deal.

Your business changes.

You grow, your journey twists and turns.

Take people along with you.

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Don’t write your About Me page and never look at it again.

Try to revisit it, maybe once a year or so.

Just little tweaks usually, maybe something big if you suddenly dive into something new.

How Is Your About Me Page?

So how is your About Me page?

Time to make changes?

Maybe yes, maybe no.

But why not give it a look if it’s been posted up for a while and you kind of forgot what it looks like.

Oh, one more thing.

Some people don’t think they need an About Me page at all.

Again, it’s probably the most important page on your site.

So if you don’t have one yet, do it now.

Do you know how to write an about me page that will increase your business?

So, what about it.

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Do you know how to write an about me page that will increase your business?

I’d love to hear from you in the comments below.

Thanks for joining the conversation 🙂



Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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35 Responses to How To Write an About Me Page That Will Increase Your Business

  1. Gyan Ranjan October 6, 2018 at 11:14 am #

    Thanks for your idea and advice to create about me page, with the help of which we may increase popularity and earnings. Keep sharing.

  2. fnaf world
    July 22, 2018 at 3:32 pm #

    I would like to thank you for the efforts you have put in penning this website. I’m hoping to view the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has motivated me to get my own blog now 😉

  3. Gaurav Kumar
    July 14, 2018 at 8:36 am #

    Hi Donna,

    From the very first day of my blogging journey, I have been advocating to optimize the about me page. About me page is always one of the most visited page of any site.

    When you optimize the page with content , links and affiliate items you will get the maximum out of it. It now only help to leave an impact but also bring you more sales. thanks
    Gaurav Kumar recently posted..Top 20+ Best Lifestyle Blogs to Follow For Success and Better LifeMy Profile

  4. Taka
    July 5, 2018 at 8:45 am #

    Hi Donna,

    About Me page is really hard. I think many people write like you showed us here in Weak Examples, but I think it takes many bad ones to be able to write good one. You just have to keep fine tuning it.

    I wrote mine a while ago, but after reading this post, I am feeling like it’s time to go back and take a good look at it again.

    Some writers show a lot of personality, some very little and it’s all about business. I don’t think there’s any wrong or right, so that’s what makes it so difficult.

    Thanks for this great post!

  5. Sajid Akhter July 4, 2018 at 4:23 am #

    Hi Donna,

    I completely agree with you on this. About Us page is one of the most important page in your website. It lets you visitors know who you are and helps build a relationship with them. So it is paramount for the about us page to be informative about the author and earn trust from its visitors.

    You have suggested some lovely tips which I am going to implement in my about us page.

    Thank you for sharing your knowledge with us. Have a good day. 🙂

  6. Moss Clement
    July 2, 2018 at 4:02 pm #

    Great post, Donna, and I must say its timely for me because I have been considering updating my “about me” page with some little tweaks here and there. May I ask please, is it not a good idea to use bullet points on your about page to highlight or emphasize important points as you would on an article in your blog?

    • Donna Merrill July 3, 2018 at 10:32 pm #

      Hi Moss,

      I see no problem using bullet points, but only on a small portion of your page.

      You want to write mostly in a narrative style only because that is more “real” and more engaging.

      Bullet points are kind of business like.

      It’s like writing a bunch of “facts” for people to know, but really, you don’t want them to just know “stuff” about you.

      You want them to get to know YOU.

      Again, narrative style writing is best for that.

      Good luck with your update 🙂

      Donna Merrill recently posted..Stay Focused on Success to Achieve ItMy Profile

  7. Jagdish Adhikari July 2, 2018 at 4:26 am #

    Hello Dona,

    Great tips on How To Write an About Me Page That Will Increase Your Business.
    Your given tips I am really going to integrate into my website.
    The way you explained about these tips are wonderful great post really helpful to write about you.

    Jagdish Adhikari

  8. Lisa P. Sicard
    July 1, 2018 at 5:37 am #

    Hi Donna, I love this post and it’s so timely for me! I wanted to update mine for a while. I only updated my picture but a video would be awesome. And I haven’t written in the first person. I’m always “afraid” of being too pushy in my blogging. I love yours about how you can’t take the Brooklyn out of the girl ! Very clever Donna.
    Mine is done more in bullet points and I see your about me is done more in paragraphs.
    Thanks for sharing your new about me page with us Donna. I hope you enjoy the rest of your weekend and that’s it cooler up there near the water!

    • Donna Merrill July 3, 2018 at 10:27 pm #

      Hi Lisa,

      First of all, it is Definitely cooler by the water. I make sure to take advantage of that every day 🙂

      As for your About Me page… anything you can do to make it more engaging and personal is good.

      People want to connect with real people, and your About Me page is a great way to let folks know who you are, and exactly how you can help them out.

      Thanks for stopping by, my friend.

      Donna Merrill recently posted..Transparency: The Key Factor to Beating Your CompetitorsMy Profile

  9. Chris DeeWaard
    June 29, 2018 at 11:12 pm #

    Hi Donna,

    Love the post.

    I definitely need to update my About Me page as it has an older video on it.
    My old logo is on it, so I think I’m overdue. Lol.

    I fall into the ‘I don’t know what to say about myself’ category. Time for some deep thought, me thinks.

    Thanks for sharing this info with us.

    Have a good one……Chris
    Chris DeeWaard recently posted..3 Blogging Tips to Make You a Better BloggerMy Profile

    • Donna Merrill July 3, 2018 at 10:19 pm #

      Hi Chris,

      Don’t worry about what to say about yourself.

      Just think of how you can help make your readers’ lives better.

      How can YOU do that.

      Then use your About Me page to tell them all about it.

      Donna Merrill recently posted..Why Video is so Important for BloggersMy Profile

  10. Emenike Emmaneul
    June 28, 2018 at 8:16 pm #

    Nice one, Donna.

    I honestly don’t think I have done really justice to my About Us Page because I know what I can offer but I haven’t really had a chance to revisit and critic it again with my theme.

    Thanks for sharing.

    Emenike Emmaneul recently posted..How I Lost An Opportunity To Handle Marketing For A Real Estate BillionaireMy Profile

  11. Kritesh Abhishek June 28, 2018 at 4:55 am #

    Hi Donna. Great Tips!!
    I was looking for some suggestions on how to write ‘About’ page and you have covered all the answers that I was looking for.
    First of all, I’ll go and change my About page information from 3rd Person to the first person (to make it more personal) :). I’ll definitely apply the tricks that you shared here. Thank you so much. Cheers.

    • Donna Merrill July 3, 2018 at 10:15 pm #

      Hi Kritesh,

      Yes, definitely make it 1st person.

      People want to know that YOU are the one behind your blog, YOU are the one they’ll be engaging with.

      Not some “site manager.”

      Totally more personal that way.

      Donna Merrill recently posted..The Best Kind of Content to Offer on Your BlogMy Profile

  12. Ryan Biddulph
    June 28, 2018 at 3:25 am #

    I recall when creating Blogging From Paradise Donna; I saw Neil Patel’s old About Page and mirrored his presentation. It looked like a Wikipedia page to me. I loved it. So I went full bore on my biography and then added how following my blog would benefit readers, to show I am thinking about them as I share insights about me. Wins-losses, ups and downs, share these with your readers. I figure it makes you more human if you share human experiences, easy and rough….not just the high points.

    • Donna Merrill July 3, 2018 at 10:02 pm #

      Hi Ryan,

      You picked a good person to mirror.

      I love Neil Patel, but hey, who doesn’t, right?

      Yes, the whole point of your About Me page is to be personal and engaging.

      And also, to let people know that THEY are the reason you blog, and that THEY will benefit greatly by following you regularly on your blog.

      Donna Merrill recently posted..How to Turn Facebook Live into a Sizzling Marketing ToolMy Profile

  13. Praveen Verma
    June 28, 2018 at 1:39 am #

    Such a nice post, Donna. You have well explained the importance of “About me” page of any blog. Yes, About me page helps to build strong relationship with your audience especially for your new visitors. Yes, we need to make an effort to build an informative About me page for better engagement with visitors.

    You have provided great information about building strong “About me” page and thank you so much for sharing it with us.

    Have a great day ahead.
    Praveen Verma

    • Donna Merrill July 3, 2018 at 9:59 pm #

      Hi Praveen,

      You’re right… that your About Me page is important for your “new visitors.”

      Bt when you update it, and let everybody know (your email list, Facebook update etc.), then even regular visitors will be interested in giving a fresh peek to what you’ve done new with your About Me page.

      Thanks so much,

      Donna Merrill recently posted..Blogging Is Fun But Can I Make Money At It?My Profile

  14. Cori Ramos
    June 27, 2018 at 9:31 pm #

    Hi Donna,

    Thanks for sharing these tips with us. I used to wonder what the big deal was about an About Me page but when I checked my stats and saw that it’s one of the most visited pages on my blog, Since then I’ve kept it updated.

    Actually, I updated my bio earlier this year and try to make it an annual thing. Like Bren says, life changes so we have to keep our story updated.

    Hope you’re having a great week!

    Cori Ramos recently posted..How To Get The Permalink Of A Social Media PostMy Profile

    • Donna Merrill July 3, 2018 at 9:56 pm #

      Hi Cori,

      I like that idea a lot.

      Once a year, just make it your habit to update your About Me page.

      Pick a special day on the calendar so you’ll remember… like your Birthday, tax filing day, Daylight Savings, Earth Day… whatever…. just something that you’ll be able to calendar each year like clockwork.

      That way your readers can follow you along on your journey 🙂

      Thanks, my friend.

      Donna Merrill recently posted..Stay Focused on Success to Achieve ItMy Profile

  15. Brad Lindsey
    June 27, 2018 at 7:55 pm #

    Hey Donna

    I love this topic and subject matter! I have recently discovered how important writing a genuine and trustworthy “About Me” page means in the eyes of Google. It is all about trust these days.

    So, you have inspired me to give this a better look and get to updating my “About Us” page. I think it is an awesome idea to tell your story through video, and I find this very engaging and genuine. Not only for the search engines, but certainly for your users! I think continually updating this page is valuable to know as well.

    This way it gets crawled more, and works well for SEO.

    Thanks for sharing, and look forward to doing the same for my readers.

  16. Marquita Herald
    June 27, 2018 at 7:11 pm #

    I remember checking Google Analytics not long after I created my first About Me page and how stunned I was with the volume of visitors that single page got! Definitely an important topic with lots of great advice as usual Donna. Thanks for the tips and inspiration.

    • Donna Merrill June 28, 2018 at 10:44 am #

      Hi Marquita,

      Isn’t it amazing when you first realize that you have had so many visitors? I remember the first time I did that too. This is why I just had to bring up this specific topic.

      Donna Merrill recently posted..Why Video is so Important for BloggersMy Profile

    • Anil Agarwal
      June 28, 2018 at 10:40 pm #

      Hi Donna,

      What an amazing post. Most people create vague about pages. Seriously, when you look at your Google analytics dashboard, your about page is one of the high traffic pages that gets read by a ton of people (if your blog has informative content though!).

      But often people ignore the importance of creating compelling about us page and often self promote themselves. They just brag instead of telling their visitors about what their blog is all about.

      The simple tip to remember while creating an about us page is: “It’s about them, not about you”. If you focus on creating an about us page for your target audience telling them what your site is all about and how your blog can help them in the long run, it will be so much useful.

      Another biggest mistake most people make on their about us page is they don’t update (heck, they don’t even look at their about us pages for months, if not years). It’s always a good idea to update your about page with new information and make it engaging so your audience love to read and share even your about us page.

      I really love your about us page btw! It’s how an about us page should be!

      Thanks for the tips Donna. Keep rocking.

  17. Enstine Muki
    June 27, 2018 at 12:52 pm #

    Hey Donna,
    This is a timely post.
    Looking at my analytics stats, my home page and About Me page are very active. So I’m in the process of revamping these pages. You see why your post is important to me?

    Thanks for making it awesome.
    Enstine Muki recently posted..17 Powerful Website Factors to Optimize Your SEOMy Profile

  18. Bren Pace
    June 27, 2018 at 11:58 am #

    Hey Donna,

    Fabulous post, girl! One’s About Me page could be a deal breaker! I stress this to my clients when doing a website. “Why do I need one?” Because (1) you tell your readers/client’s about yourself; (2) you come across as a “real” person; and (3) share your mission! I tweak my About Me page every once in awhile. We need to keep them updated, right? Life changes, business changes, and we need to keep with the “times”. I absolutely love your tips and have just made a note to review my page and tweak as necessary. 😉

    Thanks for the reminder, D!

    Bren Pace recently posted..Saying Goodbye to our NewsletterMy Profile

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