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How to pull your blog out of the dumps

How to pull your blog out of the dumpsLet’s talk about how to pull your blog out of the dumps.

I’ve already talked about reconnecting with WHY you started a blog

That sets the foundation for rebooting your struggling blog.

Now I’d like to show you how to get started.

And how to begin putting your blog back on the right track.

Don’t try to do this along

If your blog is not getting the results you want, think about this.

Have you been getting some good assistance along the way?

Are you networking with other bloggers in your niche?

Do you actively participate in blogging groups?

Have you worked with a blogging coach?

Getting your blog out of the dumps takes insight, strategy and work.

And you can’t do it alone.

Connect with other bloggers and a good blogging coach.

Let them steer you in the right direction.

And let them help and motivate you.

Now, let’s talk about just a few common things that might be causing your blog to be in the dumps.

Your blogging niche

Are you blogging in the right niche?

Well, to know this, you have to answer a few other questions first.

How do you want your blog to… 

  • change the lives of your readers and followers?
  • affect your career?
  • drive your business or profession?

Keep your answers in mind as you start exploring possible niches to blog in.

It will point you to your passion… the niche that can best help you change lives, build your career and/or get clients and customers to your business.

Next, figure out your broad niche preference.

Top blogging niches

This has pretty much been the same for years.

And it’s not likely to change any time in the near future.

The three main categories are 

  1. Health and Wellness
  2. Relationships
  3. Finances and Money

But of course, you can’t blog in one of these broad niches.

If you are already doing that, it’s probably keeping your blog from performing well.

Narrow down to a sub-niche

What you need to do is break down one of those categories into a subcategory.

Then just keep getting more and more narrow in your niche focus.

Say you are interested in health and wellness.

Then you probably want to blog about something very particular within that niche.

Diet and nutrition might be a good sub-niche, for example.

Or you can break it down even more and make it all about the Paleo Diet.

You want to follow this process for any niche you choose.

The more you can break down that niche into a sub-niche, the greater the likelihood for finding a very well-defined, targeted audience.

Stop blogging in broad niches

If you keep blogging in a broad category without defining a very narrow niche, then you are probably going to have a blog in the dumps.

And it will most likely continue to stay there. 

Because your audience will too big.

With the limitations of your budget and personal capabilities, you just won’t be able to keep up with it. 

You will always be fighting against the big guys. 

The big guys have unlimited budgets and usually staffs of people to help them kick out content for a broad audience.

But you don’t.

So work within your means and abilities. 

Share your content

Your blog is in the dumps if you are not sharing your content.

It’s great to write good content for people.

But you have to get them to see it.

It’s like going out and buying a beautiful new outfit and then staying home.

Who cares about your new outfit unless the get to see it, right?

So you have to think… “what people do I want to see my new outfit?”

Then you go out and mingle with that crowd.

In other words, create great content for your niche.

But then make sure you’re sharing it with people who are interested in it.

Get others to share your content

It’s not always easy to share great content.

But you can get others to share it for you.

When you interact with other bloggers strategically, they’ll share your content.

Get active on social accounts

Share stuff for other people and they’ll share stuff back for you.

Keep connecting with people within your niche.

That way, they get to know you.

Over time, you’ll build a relationship with them.

Create reciprocity

From there, you enter an area of reciprocity.

You help them by sharing their content, and they help you in return.

Get influencers on your side

You can also get influencers to share your content.

Of course, you can just reach out and connect with influencers and ask them to help you out.

But the more effective strategy is to first be an ambassador for them.

Talk about what they do and link out to it in your blog posts.

In time, they will start to notice you.

Then when you ask them to share something for you, they’re far more likely to do it.

Offer content upgrades

If your blog is in the dumps, it’s probably because people are not seeing value in what you’re doing.

One of the ways to give them value and build your business at the same time is to upgrade your content.

A content upgrade is simply an extension of an idea you’ve been developing in your blog post.

For instance, you could write a blog post about how to lower your blood pressure through diet.

That could be valuable information for your audience.

You can go further though.

Prompt them to “click here and I’ll send you 10 great recipes to help you get started with this diet,” for example.

Isn’t that even more valuable to them?

That’s a content upgrade.

Offer them consistently and people will start coming to your blog to get both the value of your blog post, plus your content upgrades.

Build your audience

Whatever the size of your audience, you need to learn to build it.

You could have a huge audience or an audience of one.

In either case, you want to start making it grow.

Build your audience with content upgrades

In fact, content upgrades are a great way to do that.

You can use them to build your email list, for instance.

Using the example above, you could offer the free recipes for people who sign up for your email list.

Other methods

But there are many other ways to build your audience too.

You can make videos to go along with your articles and post them on YouTube.

Go on Facebook Live and tell people about the article you just wrote.

Do a guest post or an interview and mention a specific article you wrote.

Get people over to your blog and pull them into your audience.

If your blog is in the dumps this will certainly pull it out.

Keep your audience loyal

You want to build your blog audience.

But you also want it to be a loyal audience.

You want people to keep coming back to your blog often to see what your latest content is.

And of course, you want them to see your current offers.

This is how you build your business at the same time.

To keep your audience loyal, though, you have to keep giving them new content. 

Offer a product or service

A lot of people tell me their blog is in the dumps because they’re not getting any sales.

But then they don’t really have a good sales funnel on their blog.

They’re not effectively promoting a product or service.

Or they don’t have clear calls to action in their blog posts.

Maybe they’re just not giving people a compelling reason to take any action.

You need to know what products and services you can develop and sell to your audience.

Then you have to find ways to effectively promote those products and services.

Promote affiliate offers

If you don’t have your own products or service to sell to your audience, then you can promote affiliate offers.

Find somebody else’s product or service that will help your audience. 

Use your blog post as a launchpad for promoting such products and services.

Then embed your affiliate links in your post and encourage people to check out the offers.

How to pull your blog out of the dumps

If your blog is in the dumps it’s because you’re probably not doing enough of the things that I mention in this article.

But this is just a small sample of things that may be keeping your blog from giving you good results.

Figure out what things you’ve been weak in.

And be determined to get strong in them.

Sit down and map out a course of action.

Develop a good strategy and then implement it.

Reboot Business Challenge


Have you seen some weaknesses in your blog here?

Or others not mentioned here?

Did you learn some things that might help you to strengthen them?

Leave me a comment below.

And of course share your article with others.

Let me know if your blog is in the dumps, and why you think it is.

And tell me if you believe it’s time to figure out a way to pull your blog out of the dumps.


Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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19 Responses to How to pull your blog out of the dumps

  1. Aria Mathew November 2, 2019 at 9:06 pm #


    Starting a blog may be successful with open-source platforms like WordPress and other resources. But, with no hardship or expert’s advice – it is still a nightmare to outrank the rivals and succeed completely. Even silly tricks and tactics from experienced bloggers can make a big difference. I realize it always. Thanks for your heads-up to help us to single-out our blog from the crowd.

  2. Vishwajeet Kumar
    October 23, 2019 at 9:20 am #

    Hello Donna,

    Choosing a niche is very important as it helps you to become a successful blogger. I have seen people choose their niche by judging their popularity and earning potential but in reality if you choose a niche that you are passionate about and have good knowledge will help you to make more money by helping others. Thanks for sharing this beautiful tips.

    Vishwajeet Kumar
    Vishwajeet Kumar recently posted..Why You Should Invest in SEO?My Profile

  3. Sathish Arumugam
    October 23, 2019 at 4:20 am #


    Worth reading. Getting others to promote our content is a challenging one. Still, those are the most powerful tactics to really bring it out of dumps. It can also help to build credibility among the users in the webspace.

    Narrowing down the niche – As much as we focus a ‘little’, higher the success rate might be. We can also call it as “Tunnel Vision”. Thanks for your simple and precise ideas that are easy to put it in action.

    Sathish Arumugam recently posted..Anchor Text Ratio Guide: Don’t Over Optimize & Hit By Google Penalties

  4. Henry Obilor
    October 23, 2019 at 1:59 am #

    Love your tip ‘narrowing down your niche’.. that tip that helped shaped me incredibily’
    If there was a phrase like that.
    I used to be an every road hit man.. I loved writing for all things
    I could write up a post on how to cook a fantastic meal and days later ill publish a second post on ‘how to be a great wife’..
    Craazy me.. thats how stupid things were(then).. cause i dont do it anymore

    But think of it.. Howd that sound in your ears?
    Thats what you get when you dont narrow down your niche, focusing on a particular kinds of content..

    Henry Obilor recently posted..Simple Hack to Double Traffic without Google

  5. Moss Clement
    October 21, 2019 at 7:38 pm #

    Hi Donna,

    Yesterday, a potential client contacted me via LinkedIn to see if I can help him with content creation on his site. I requested his site URL. To my surprise, his blog has all kinds of content, which makes it difficult to define his audience. Without an audience, you can’t survive in blogging. That is where niching down comes in. It enables you to identify your ideal readers and create content that connects with them. In that way, you will quickly pull your blog out of the dumps.

    Moss Clement recently posted.. Why is SEO Important In Digital Marketing?

  6. Emenike Emmanuel
    October 21, 2019 at 2:46 pm #

    Well-said, Donna.

    That idea of narrowing down is one area I have continued to preach to my audience on social media.

    When you narrow down to a specific niche, it helps you gain clarity faster then you can now spread into other sub niches within the same niche.

    Thanks for sharing great value here.

    Emenike Emmanuel recently posted..How to Start a Business Blog and Grow It into a Million Dollar AssetMy Profile

    • Donna Merrill October 21, 2019 at 4:22 pm #

      HI Emenike

      Narrowing your niche to a sub-niche will certainly give you clarity.

      It helps you define your precise audience.

      And that, in turn, helps you create content and offers specifically for that audience.

      That’s how you can pull your blog out of the dumps and get it on the right track to profitability.

      Donna Merrill recently posted..13 Best ways to get your ebook noticedMy Profile

  7. Gaurav Kumar
    October 20, 2019 at 2:06 pm #

    Hi Donna,

    Even the long time player in blogging world can loose their success like anything. Blogging is a business for those who believe in thriving. You cannot think about any automated system here.

    A blogger should be ready for all the ups and downs. He also need to understand how to pull his/her blog out of the dumps and that is where they should follow every single tip of your article.

    Gaurav Kumar recently posted..Can You Create a Website without any Landing Page?My Profile

    • Donna Merrill October 21, 2019 at 4:12 pm #

      Hi Gaurav

      True enough, my friend.

      Blogging is not an automation business.

      You need to be personally involved, every step of the way.

      Watching for signs that your blog is in the dumps is one area you must be personally involved all the time.

      If things aren’t going the way you want, you must take appropriate steps to pull it out of the dumps and get it on the right path.

      Donna Merrill recently posted..Get a huge blog following with this proven methodMy Profile

  8. Amandeep Kumar
    October 20, 2019 at 1:57 pm #

    Hi Donna,

    Until you have stronghold in your respective niche, you cannot think of getting near to the success. It is the time that when people should start taking your tips seriously and plan their blogging journey according to that.

    Amandeep Kumar recently posted..Pinterest‘s Top Trending Holiday Searches for 2019My Profile

  9. Lisa Sicard
    October 17, 2019 at 7:21 am #

    Hi Donna,
    LOL, you must have read my mind. I feel like mine is in the dumps lately. I’ve had to stay on top of many Facebook changes recently I haven’t had time to blog about them. I hope to work on it today as more and more is changing. How do you find the right influencers? That’s my big question of late.
    Thanks for for the tips here Donna and one thing I know for sure we can’t do it ALONE!
    Hope you didn’t get too much rain and wind up your way.
    Lisa Sicard recently posted..Locked Out of Twitter – Learn How to Avoid It Once and For AllMy Profile

    • Donna Merrill October 20, 2019 at 8:11 pm #

      Hi Lisa

      Influencer marketing is a great way to get your blog out of the dumps.

      You need to find a limited number of influencers in your niche to follow.

      Then get their attention by following what they do, commenting, emailing them when appropriate, interviewing them, promoting their products/services, etc.

      Keep at it, and drop those that are unresponsive and replace them with new ones.

      Keep working closely with those who show a willingness to reciprocate in kind to your attention and efforts.

      Donna Merrill recently posted..Here are 5 proven ways to Increase Search Traffic without building backlinksMy Profile

  10. Marquita Herald
    October 17, 2019 at 7:10 am #

    Awesome advice Donna! I especially agree with your first point about not trying to do it alone because (as we’ve all learned) there is so much more to blogging than you realize when you first start. There was another issue that came up in a conversation yesterday in an author Facebook group I belong to.

    One of the members decided to start a blog and was looking for advice – the comments in the thread were all too familiar – don’t want to invest a lot of time, only want to post when I feel like it, don’t care if a lot of people read it, just want to have a place online to store my writing, etc. This is an all too common approach to blogging by wannabe authors who aren’t serious about building a brand or following and speaks to your point last week about getting clear on your ‘why’ but also being brutally honest about how much effort you’re willing to put into it.

    As always, thanks for the inspiration!

    Marquita Herald recently posted.. 3 Strategies to End 2019 Stronger and More Confident

    • Donna Merrill October 20, 2019 at 7:46 pm #

      Hi Marquita

      Yes, this wannabe author is pretty typical of people who say they “wanna be a blogger.”

      But they really don’t.

      They are just looking for the benefits that come from blogging.

      But those benefits only come from hard work and consistent, focused effort.

      That’s the reason you need to have a very clear and compelling “why” – and the reason you need to revisit it periodically.

      Donna Merrill recently posted..Do you believe you will become a blogging successMy Profile

  11. Torsten Mueller
    October 17, 2019 at 3:23 am #

    Hi Donna,

    thank you for this wonderful post.

    You mention some great points that will help to get a blog out of the dumps. Especially I like the audience building part because it is important to talk to the right people. This will also support all the other topics on the list, such as getting content shared etc.

    Have a great day,
    Torsten Mueller recently posted..The Ultimate Guide To Expired DomainsMy Profile

  12. Hassaan Khan
    October 16, 2019 at 12:22 pm #

    Hi Donna,

    It’s a fantastic blog post. You know what I liked the most about this blog post: it’s the idea of narrowing down to a sub-category.

    Blogging in a sub-niche is so underrated, and it’s one of the biggest secrets of success in niche blogging.

    I often look up popular keywords in my Search Console to get an idea of what keywords are bringing traffic to my site, and it helps me drive the blog in the right direction.

    It’s an amazing blog post.

    Thank you.

    Hassaan Khan recently posted.. 10 Low-cost Social Media Marketing Tactics for Small Businesses

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