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What causes blogging failure?

What causes blogging failureYou need to know what causes blogging failure.

That way you can avoid those things.

New blogs pop up all over the internet, every single day.

They originate from every country in the world.

So many people are so excited and anxious to get their blogs up and running.

Yet, so many bloggers give up after just a short while of trying to succeed.

Why is that?

Let’s talk about what causes blogging failure.


What did you expect when you first started blogging?

Instant success?

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A huge audience that would hang on your every word?

Or, did you expect blogging would simply be another thing you’d “try out,” for a while?

Only to drop it when things got too challenging.

Expecting failure

Actually, most bloggers expect failure from the outset.

They figure it’s a long-shot attempt to build an online business.

But they never really believe that’s what will happen.

Blogging Success Mindset - You Can Do It When You Believe It

So they devise a “back-up plan,” for when things go sour.

And they always have that back-up plan in mind, because they fully expect eventual failure.

Since you usually end up getting what you believe you will, if you came into this business expecting failure, then I suppose you’ve probably been struggling, if not sinking.

And if you came into this business expecting failure, then that’s almost certainly what you’re finding.

Fear of succeeding

Now, this is interesting.

You’d probably tell me right away, that you’re not afraid of succeeding.

That would be you greatest aspiration.

You could only be afraid of failing.

Yet, I see bloggers all the time who are afraid to succeed.

That’s because with success, comes a higher standard they have live up to.

And it means a deeper commitment to working hard, overcoming challenges and cutting your ties to all those comfortable excuses for failure.

Are you afraid of succeeding?

Don’t be too quick to say “no way.”

It’s a very common cause for blogging failure.

Success Envy

Do you ever look at successful bloggers and wonder how they do it?

Does it make you scratch your head and think “how did they get so successful?”

That’s a good thing if you’re doing it to learn from them.

But if it just stirs up feelings of envy for their success, then it merely deflates your efforts, and makes you want to give up.

“I can never climb that high,” you might think.

Or, “I’ll never have a huge audience like that.”

You see, watching what a more successful blogger is doing to learn some new strategies is fine and well.

But just wringing your hands over their success because you’re convinced you can never duplicate it, can destroy your blogging business faster than anything.

Not everybody reaches the same level of success.

Learn from others, but don’t get caught in the trap of success envy.

That’ll put you on a fast track to blogging failure.

Relying on step-by-step programs

Talking about learning from others, here’s another thing that commonly causes blogging failure.

Trying to follow exactly what someone else has done, because you think by doing so, you can duplicate their success.

It’s true, you can duplicate their actions.

Many gurus and experts sell their step-by-step programs to people looking to duplicate the success of the gurus.

But every situation is different.

Simply by following step-by-step what someone else has been successful with, won’t necessarily work for you.

Proven Step by Step Systems for Bloggers Suck

Like with successful bloggers, you might learn some good strategies and tactics from a step-by-step program.

But you can’t duplicate the results that somebody else has achieved just by doing the same thing.

Everyone has different circumstances.

And what works for one person might be a disaster for someone else.

Learn from these kinds of programs, but relying too heavily on them for your success is one of the major causes of blogging failure.

Never really knowing why you blog

Another common cause of blogging failure is never really getting a good grip on why you are blogging.

Now, it might seem a bit crazy that someone would blog without knowing why.

But it’s one of the first signs of trouble that I detect among bloggers I coach.

They have a vague sense of what they want to do with their blogs, but can’t really define it exactly.

Learn the Top 15 Reasons Why People Blog from ShoutMeLoud.

And they often spend months, sometimes even years, just trying to find their way.

No clear niche

A big problem, here, is understanding what your niche is.

Again, that might sound a bit silly.

Isn’t it clear what your niche is?

Not for many bloggers.

Maybe not for you.

So, for instance, you might tell me that your niche is health.

And for months I see you’ve been posting articles about heart disease, nutrition, home exercise equipment, vitamin supplements.

You might think this is your niche.

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But it’s way too broad.

You would need to narrow down what you really want to blog about.

It’s possible that one of the topics I just listed might be your real niche.

But only one… not the whole smorgasbord of topics.

There’s no doubt that not being able to get that kind of clarity causes blogging failure for a lot of people.

Thinking you’ll figure it out later

There’s also a tendency to think that none of these things are important starting out.

Bloggers often think they’ll just figure out why they’re actually blogging as time goes on.

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Somehow, after publishing 10, 20, 100, 200 blog posts… you think that clarity on what your blog is about, who your intended audience is, and why you’re blogging at all… will magically appear.

It won’t.

You need to figure these things out when you first start your blogging business.

Then modify your plans as you go along.

Big dreams, but small effort

Now, you might agree with all I’ve warned you about so far.

But you might think that all your really need is that big dream.

Dream blogs

Learn more about Dream Blogs from Janice Wald (MostlyBlogging)

You can just start writing some articles whenever you get inspired to.

Start talking to people on social media, post up links to your blog posts, and focus purely on your big dreams.

Whatever they are.

In time, people are going to start realizing that you have so much to offer that they’ll just start flocking to your blog.

But that’s truly a recipe for blogging failure.


What you really need is to stop procrastinating.

Stop waiting for magic to happen.

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Your blogging business will never take off until you commit to making small efforts.

Every day.

Never let a day go by without doing something to help move your business forward.

If you put it off until tomorrow, just once, you’ll risk spinning into the hopeless habit of putting things off.

It’s always easier to keep dreaming big dreams than to consistently apply small efforts to your business.

But just dreaming big without making the small effort of sticking with the daily tasks that can make those dreams come true, so often leads to blogging failure.

What causes blogging failure?

As a coach and mentor, I see what causes blogging failure.

And I see these same things over and over again.

I’ve just outlined them for you so that you can avoid making these common mistakes.

We all slip up sometimes, and go through rough times when we just don’t do a very good job at any of these things.

But the faster you can catch yourself slipping, and get back on the right path, the more likely you are to avoid becoming a blogging failure.

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Tell me what you think.

Leave me a comment below.

What do you struggle with in keeping your blog moving forward?

And what challenges have you overcome?

I’d like to hear, too, if you have any additional insights through your own experience, as to what causes blogging failure.


PS: Please share this article on your favorite social sites!

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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12 Responses to What causes blogging failure?

  1. Ryan K Biddulph
    October 24, 2021 at 3:05 pm #

    All are such clear reasons of failure. Logically, fearing blogging success seems so odd. But emotionally, it makes sense. For example, I’ve been receiving a high volume of friend requests on Facebook. On approving the 1000 plus friends I noted a likely 10,000 percent increase in engagement on FB. All well and good; I am having fun engaging folks. But I also observe the ego and its fears arise as I experience more success on FB. Ego complains about working later, working earlier and engaging like the dickens to keep helping more folks and to keep bonding. But…duh….this is what I signed up for, right? LOL…..The ego usually fears success more than failure it genuinely dies as you get lost in others and succeed. Excellent post Donna.


    Ryan Biddulph recently posted.. How to Drive Traffic to Your Blog: 5 Tips for New Bloggers

  2. Mitch Mitchell
    October 18, 2021 at 11:09 am #

    You know Donna, I often feel I’m the odd guy out on some of these topics; either that or I’m just weird! lol

    In general terms I don’t subscribe to the theory that a niche is going to bring more blogging success than basically going non-niche… basically that is. For instance, for the first 5 or 6 years of my business blog I wrote about one specific thing almost all the time but it never had all that much success. My more successful blog, though it seems it might have a specific niche, has actually been a conduit for me to pretty much write what I want to write about, to the tune of over 1,850 articles. Some of the most visited articles have had nothing to do with the topics I write about most of the time; no idea how that works. 🙂

    I’m not saying a niche isn’t important if one’s trying to enhance or grow a business blogging. What I’m saying is that it probably takes more of what I’ll call “soft” blogging skills to bring people consistently to a blog other than a specific niche… though it can’t hurt.

    Mitch Mitchell recently posted.. The Reality Of Driving Massive Traffic To Your Blog

  3. Emmanuel Chidiebube
    October 6, 2021 at 11:07 pm #

    Hi Donna,

    All the points you raised are all valid.

    What almost made me quit blogging was inconsistency at the early stage of my blogging career.

    But somehow, I advised myself and now, I’m reaping the fruit of my labour.

    If you want to make money blogging, model an existing successful blogger and stay consistent.

    Thanks for always sharing great value here.

    – Emmanuel

    Emmanuel Chidiebube recently posted..How Google Search Engine Works: A Guide for Local Businesses

  4. Mark Smith
    September 30, 2021 at 6:07 pm #

    Hello Donna

    This subject matter is a very real issue…in that 90% of startups fail.
    And a blog can be a sort of online business…and in many cases, it is,
    when used in conjunction, with affiliate marketing.

    That being said, in some cases, the new business owner can be a person that has failed
    at other businesses . But when faced with positive facts on the direction
    of his/her new company, they exercise self-sabotage.

    In other words…they were looking for a reason to fail. And as you said Donna
    … if you are looking for a negative outcome…generally, you can get what you have brain-washed yourself to get.

    Mark Smith recently posted.. How did I lose a Ten Thousand Dollars Investment in an Online Marketing Business?

  5. Gaurav Kumar
    September 26, 2021 at 9:29 am #

    Hi Donna,

    The biggest reason for blogging failure is a lack of patience and pressure to make money without building a brand. The thing always works when people invest maximum for the best result, not just the sake of more money…

    Thanks for sharing!

    Gaurav Kumar recently posted..Why Google Replaces Page Titles

    • Donna Merrill September 28, 2021 at 10:34 pm #

      Hi Gaurav

      You definitely have to be patient.

      Results don’t happen overnight.

      Meanwhile, just keep building that brand by posting quality content and marketing it wisely… consistently and yes… patiently!

      Donna Merrill recently posted..How to run a profitable social media campaignMy Profile

  6. Janice Wald
    September 24, 2021 at 11:41 pm #

    Hi Donna,

    How exciting to find my graphic here! I’m touched and flattered you thought to include me. Thanks for linking to my post. If your readers want criteria for how to have their own dream blogs, all they need do is click the link. I tweeted twice! Thanks again.


    Janice Wald recently posted.. Free Blogging Tools for Beginners

    • Philip Verghese Ariel
      September 25, 2021 at 12:20 am #

      Hi Donna,
      What an amazing and timely share. 🙂
      Thanks for reminding these basic mistakes we often make knowingly or unknowingly. Great Alert Donna.

      We’ll surely more cautious when moving forward with our blogging activities.

      Procrastination is one of my major hindrance in my blogging journey, thanks for the good word, Yes, everyday never let a day go by without doing something related to blogging, I am sure this will inspire one to move forward with our aim.

      Great Alert With Great Tips!

      I am so glad Donna that I curated this post on BizSugar the IM Platform.

      Have a great weekend.
      Convey my regards to Dev.
      Best Regards
      ~ Phil

      Philip Verghese Ariel recently posted.. 6 Ways to Promote Youtube Video and Get More Views

      • Donna Merrill September 28, 2021 at 10:15 pm #

        Hi Philip

        Yea, procrastination is a BIG problem bloggers (including me) struggle with all the time.

        I have found that sticking to a short list of MUST do tasks every single day is a good starting point.

        Once you put yourself in motion, you tend to keep it rolling.

        The key is to define carefully, what your key tasks are.

        That way you know that every day you are doing something meaningful, not just busy work.

        Thanks for curating, my friend 🙂

        Donna Merrill recently posted..How to earn affiliate commissions from your blogMy Profile

    • Donna Merrill September 28, 2021 at 10:21 pm #

      Hi Janice

      I’m glad you had fun seeing your graphic and link-back 🙂

      It’s always nice to see your work being appreciated, and in this case, it was a pretty interesting fit.

      I try to direct readers to helpful information, and your blog post certainly hit the mark on that score.

      So, adding it here was a no-brainer.

      Everyone’s looking to create that “dream blog”… the opposite of blogging failure, right?

      Thanks for that.

      Donna Merrill recently posted..How to get new leads dailyMy Profile

  7. Lisa
    September 24, 2021 at 6:06 am #

    Hi Donna, I’m struggling with the 2nd blog of mine and I believe I know why. I don’t have any products or services for it. I don’t have a direction except to help other small businesses with the blog. My 1st older blog is going well and I wanted to try to have 2nd for advertisers and sponsored content but I’m not there yet.
    I think my challenge is I have client work first, then blogs 2nd. It’s not a bad thing but need to see how I can scale things more. Thanks for the tips and eye-opener challenge for me.
    I hope David is doing well Donna – please give him my best!

    Lisa Sicard recently posted.. Generate Sales From A Website with These Sure-Fire Tips

    • Donna Merrill September 28, 2021 at 10:10 pm #

      Hi Lisa

      It’s a tough job balancing 2 blogs PLUS consulting and services.

      The second blog definitely needs some strategic monetization goal.

      Even just one thing.

      Then spider out from there.

      Until you’ve got that going on with steady traffic, advertisers and sponsors will shy away.

      I know you can do it, but it WILL take time and like I said, strategic development.

      Good Luck with it.

      It will be interesting to see your progress 🙂

      Donna Merrill recently posted..How to boost your blogging resultsMy Profile

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