Until you answer the question “Who is your Perfect Client for your Blog?” you’re not ready to make money with your blog.
That’s because you have not yet learned how to identify your target audience.
Now this doesn’t mean you can’t promote products and services to people.
It means that until you have a crystal clear vision of who is your perfect client, then you will struggle.
Here are the things you’ll struggle with.
1. Attracting & Holding An Audience
2. Finding Prospects
3. Converting Prospects into Clients and Customers
Attracting & Holding An Audience
One of the keys to making money with your blog is to build an audience.
Not just an audience, actually.
But a really engaged and enthused audience.
This happens when you determine exactly what makes your blog unique.
You want to build a blog that excites people enough that they will make some mini commitments to you.
Things like being a regular reader of your articles, joining your email list and following you on your social media sites.
Your Perfect Client for your Blog will become a Loyal Reader
To build a following, you need to have regular and loyal readers.
So what builds a loyal following?
Well, the real question is “how do I get people to love my blog?”
Most importantly, you need to have a core message.
Your blog must stand out against all the others because it revolves around that strong core message.
That’s key to having it stand out in a crowd.
Now, it doesn’t have to necessarily be a “unique” message.
Lots of bloggers spin their wheels trying to figure out a way to be unique.
That’s not the goal, here.
You aren’t likely to be telling people anything they’ve never heard before (ie., something totally unique).
But you should make your core message strong enough that it resonates with your perfect client.
For instance, let’s say you blog about the health benefits of juicing.
That’s not unique, is it?
A lot of people talk about how healthy juicing is.
But you can build a loyal following if you have a strong core message.
Let’s say that core message is “juicing can help prevent premature aging.”
That’s an interesting core message, and you could easily target an audience around that message.
What makes it a strong core message, though, is when you continuously develop supportive content around it.
So you could write blog posts every week, or more, about different ways in which you can use juicing to help prevent premature aging.
You could give lots of examples of different juices that are good for specific things.
And you could develop videos, graphics, quizzes and other things that would be interesting to your readers.
The better the quality of your content, of course, the stronger your core message will be.
Then, the more loyal your readership and following will be.
Remember, if your blog improves the lives of your perfect clients, and solves their problems… you will grow that loyal following.
Your Perfect Client for your Blog will join your email list
Your perfect client for your blog has specific needs, desires and fears.
To build an email list, you must address those in some way.
Build Your Email List …
It begins with coming up with a great lead magnet.
The lead magnet, or free offer, must be highly relevant to the specific needs, desires and fears of your perfect client.
If your perfect client is someone who is afraid that aging will cause wrinkles, for instance, then a great lead magnet could be something like “drink this fruit juice daily to help you stay wrinkle free, even in your golden years.”
Whatever lead magnet you decide to offer, make sure it is something your perfect client will find totally valuable.
Make sure it is something that will really help make their lives easier and better.
But also make sure it is something that is totally relevant to your follow-up with them.
If your perfect client is someone that is interested in juicing to avoid premature aging, the above lead magnet makes perfect sense.
But something like “meditation exercise to control depression” is probably not going to entice them.
So they won’t be likely to join your email list to get your free mediation exercise.
But there’s a good chance they’ll join to get your fruit juice recipe that promises to help them avoid wrinkles.
Create your free offer
People stress over what “kind” of free offer, or lead magnet, to use.
Well it doesn’t really matter.
If it solves the problems and challenges of your perfect client for your blog, then the format of the offer doesn’t matter too much.
For example, you could offer your “fruit juice recipe” as a one-page document.
Or, you could do a short video demonstrating how you make it.
You could even integrate the recipe into a visual image… an infographic.
People want your solution, and whatever format you use will be of little concern as long as they are getting the value you’ve promised.
Use somebody else’s information
You could even use somebody else’s information.
Maybe you have a report that shows several different fruit juices to reduce wrinkles, for instance.
Now that report could include information that other people put together.
You simply compile that information into your report and link to the sources you used.
Or, you could even embed somebody’s video from YouTube or some other video sharing site into your report.
Now, this won’t be your original material… but so what!
Remember, people want solutions.
They’re not so interested where it comes from as long as it works.
Your main concern is getting them onto your email list.
And if somebody else has created valuable information that your perfect client would appreciate, then it should be a great way to get them to join your email list.
Just make sure to give proper credit to whatever sources you use.
Your Perfect Client for your Blog will open your emails
Now the reason it’s so important to make sure that your free offer is totally relevant to your niche is because… if it’s not, then people are not going to open your emails.
Say you’re trying to get people interested in your “juicing to prevent premature aging” secrets or books or videos or whatever else.
Then you want to make sure that the people that join your email list are interested in precisely that topic.
That’s so that when you start sending them emails about juicing, they will actually open them.
It’s what you call your “open rate.”
And the higher your “open rate” then the more people are interested in what you’re doing.
The more engaged they’ll be with the emails you’re writing them, and the offers that you’re going to send them.
Speaking of the offers you’re going to send them… you also want a high “click-through rate.”
That means that when you give people links to buy products or services related to juicing, they will click on those links.
If they’re not clicking on those links, then they’re not going to see your sales offers.
That means they won’t be buying your products, or hiring you for your services.
So I can’t emphasize enough how important it is to make sure that your free offer is relevant to what you are going to be promoting.
And then, you need to write good emails consistently, concerning your topic.
As people open them and click through on your links, you will start converting subscribers into buyers and clients.
Your Perfect Client for your Blog will follow you on social media
Your perfect client for your blog is going to follow you on your social media sites, too.
They will do things like
- “Like” your Facebook page
- Become a Facebook friend or Twitter follower
- Join your group on Facebook, Reddit, LinkedIn etc
- Share your Pins on Pinterest
- Share your Instagrams
- Comment on your social posts
In other words, they will gladly follow you on whichever social sites you are active.
That’s because they will have found you to be a valuable asset.
You’ve been doing things right on your blog and in your emails.
Now your perfect client is connecting with you on social media.
When others see this, it starts to snowball.
More and more people start joining your audience.
That’s because your perfect client has become your brand ambassador.
As they follow you around, others are enticed to do the same.
It’s like, if people see others trusting you enough to share your stuff, then they’ll want to get in on the action, too.
That’s when your audience starts to really grow fast.
And it’s all because you have done a great job of catering to the needs of your perfect client for your blog.
Your Perfect Client for your Blog will engage with what you’re doing
You see, your audience is not just a big group of people.
It is comprised of individuals.
And those individuals will have some similarity to your perfect client.
Now these individuals won’t just be sitting around watching everything you do, and reading everything you write.
They will start engaging with you.
So, they might do things like…
- Respond to your Facebook status update
- Attend your webinar
- Join in during your Facebook live presentation
- Watch your YouTube video
- Leave comments on your blog
- Take your quiz
Whatever you are doing, they’ll be there to participate.
In other words, they too, will become your perfect client.
Who is your Perfect Client for your Blog?
Your perfect client will become part of your audience.
They will even become active participants, engaging with you and building a real relationship with you.
When they reach that level of activity, they will become highly qualified prospects.
Your job at that point is twofold.
First you need to locate and identify your prospects (as opposed to passive observers).
Second, you will have to get down to the business of converting those prospects into customers and clients.
I will dig into those things next.
Up to this point, though, tell me this.
Who do you think is your Perfect Client for your Blog?
Leave me a comment below, and share this article on your social sites.
It’s sure to earn you good karma points 🙂