Somebody asked me the other day why I teach that blogging is the best way to live the laptop lifestyle.
What do you think?
Do you agree that blogging is the best way to live the laptop lifestyle?
Some people teach other ways.
The truth is, you can make a lot of money doing lots of things online.
But for me, whatever business you’re trying to run online, blogging is the key element that holds it all together.
If you want to have a laptop lifestyle, I think you begin with blogging.
What Is The Laptop Lifestyle?
Well, it’s a lifestyle that allows you freedom.
And freedom to work when you want, where you want, and what you want to work on.
It’s even about being able to stop everything from time to time and regroup your energy and your focus.
This kind of independence is a very compelling reason to work online.
And it’s certainly a great reason to run a successful blogging business.
What does it take to live a laptop lifestyle?
Well, really, it’s not nearly as complicated as people usually make it.
- What do you have to offer people?
- What problems can you help people in your niche solve?
- How can you help them?
- With your training?
- With your coaching?
- By introducing them to affiliate products and programs that would benefit them?
Maybe you have a professional practice in which you are already helping people.
So, helping people to solve their problems and have a better life.
It all starts there.
If you can help people in your niche, you can enjoy a laptop lifestyle.
But it takes some work to put all the pieces together.
Your blog is at the heart of all this.
What can you do to help the people in your niche?
What can you put together to help people?
You might have a
- training
- coaching program
- service
- ebook
- video
- webinar
Something that can help people learn something, or do something that will make a difference in their lives.
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I talk to an awful lot of people and here’s one thing I’ve found.
The Desire To Be Meaningful
Most of them really want to make a difference in people’s lives.
They want to do something meaningful.
I want to say that a great many people who coach with me are far more heart-centered than business-centered.
But somewhere along the line, their hearts have been overwhelmed with life stuff.
Instead of following their passion, they’ve had to do things that don’t give them freedom of purpose.
Maybe they have to work a job that has nothing to do with living their passion.
Or they might have been
- called to do care-taking for a loved one, or
- gotten caught up in a destructive addiction, or
- simply been beaten up by trying and failing at too many things, or
- just about any other diversion… I’ll bet you can list a bunch.
Searching For a Breakthough
These people have a lot of heart, but their hearts may have been crushed.
They want to live a laptop lifestyle, but are convinced that they can’t.
So even though they try, their efforts are weak and random.
They lack strength, resolve and confidence.
And they just haven’t learned how they can actually break through endless failure.
But, still, with the right help and guidance, they can overcome the obstacles that have been holding them back.
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Your Personal Brand
So, here’s where the magic is.
You can start living the laptop lifestyle as soon as you get your personal brand in front of people whose lives you can improve.
So, first you need to have a very clear sense of
- who you are
- how you can help people
- what your personal brand is
Then, you must know… or find out… who your target audience is.
Once you’ve done this, you’re positioned perfectly to make magic happen.
Now, you truly have what you need to stand out in a crowd.
You are, literally, sitting on the very edge of the laptop lifestyle.
So how about it…
- do you know who your audience is?
- what is the message, the promise, you are giving them?
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For instance…
If your audience is people who want to improve their golf game…
- what are you telling them you can do to help them with that?
- what Big Benefit are you promising to deliver to them?
Make Your Mark
If you’re a dentist providing general dental care, you might find it difficult to stand out in the crowded field of all the dentists who are doing basically the same thing.
But
- if you have a special technique to help reduce gum disease…
- you will have a special appeal to people suffering from that.
If you are teaching people how to do email marketing, you’re going to have an awful lot of competition, even if you believe you’re better at it than most others.
But
- if you have a special formula that people can use to increase their open rates or conversions…
- you’ll stand out to people having trouble in those areas.
You see, you need to have
- a product,
- service (here are 7 way to sell services on your blog),
- course, or
- program… something that defines who you are.
Something that defines what you do, and what you can do to help your followers.
Your Signature Product or Service
I call it a “signature” product or service because it is as much a part of your “signature” as your name, your Facebook page, your blog or anything else.
It becomes HOW people identify you.
Sure, they know your name.
They know the name of your blog.
But do they know YOU…
- what you do
- what main service you provide
- or what your Big Idea is that differentiates you from all the others in your niche.
That’s what your signature product will do for you.
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It will make you much more than just a name.
It will make you an indispensable part of the success and happiness of people in your crowd, your audience, your following.
Your Core Message
So, how do you let people know about your signature product or service?
Well, sure, you list it on your blog.
That’s key.
People will love your blog when they instantly get the idea of how you can help them.
They’ll see your invitation to get your signature product.
It will be in
- a side widget, or a
- text link, or a
- banner, or
- your About Me page.
It will be everywhere they look.
And even if they’re not interested in buying or joining something at the moment, they will have been exposed to your personal brand.
They will know who you are and what you do, beyond just your name.
And you bring this signature product to the attention of everyone you can in your target audience.
Do that by broadcasting your “core message” which includes your signature product.
Get that core message out.
Tell people how you can help them.
Drive Your Audience To Your Blog
Deliver your core message on Facebook, YouTube, in a podcast, interview or infographic.
Take it to whatever platform and media form will appeal to your specific audience… the people who need what you are offering.
But from there… here’s the magic…
Drive everybody back to your home base… your blog!
As they consume your core message regularly on your blog, they will be constantly reminded about your signature product or service.
Blogging is the Best Way to Live the Laptop Lifestyle
That’s it.
Do these things and your blog will be perfectly positioned to help you grow
- a following,
- an audience, and
- a prospect base.
By continually building on that base, you will be able to convert your blog visitors into your buyers, customers, clients, patients or whatever.
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Now, as they say… “rinse and repeat.”
Just keep that ball rolling.
Always be putting your brand in front of a new crowd.
Deliver your core message to your audience, wherever they are.
Drive them to your blog.
Then, just keep blogging to perpetually promote your signature product or service.
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Now, you’re living that laptop lifestyle.
But tell me this… How does it feel?
How far will you take it?
Do you agree that blogging is the best way to live the laptop lifestyle?
I’d love to hear your comments below.
-Donna
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