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How to promote your blog on social media

How To Promote Your Blog On Social MediaDo you know how to promote your blog on social media?

Most bloggers I talk to say “yes.”

But when I ask them how they promote their blog on social media, I usually get confused answers.

That’s because, it turns out that many bloggers simply publish a blog post, grab the link and post it to Facebook or Twitter or whatever their favorite social media sites are.

Then they walk away.

Everybody loves those “set and forget” strategies.

They seem so easy.

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Maybe they are.

But they’re not usually too effective, either.

You see, there’s so much more involved to promote your blog on social media.

More than just haphazardly blasting links all over the place, you need a smart social media strategy.

7 Secrets For Getting Traffic To Your Blog

Just randomly sticking links on social media sites is not a social media strategy.

It’s just wishful thinking.

Schedule your social media posts

The best way to promote your blog on social media is to schedule your social media posts.

Schedule exactly how many posts you want to make to each social media site.

For instance, Facebook usually only requires one or two posts a day.

Twitter will take many more.

On Pinterest, you could do an almost unlimited amount of pinning.

Instagram is usually only a few each day.

So consider what social media sites you’re using and schedule how many posts you want to schedule for each of them.

Then schedule what you will post.

Sometimes you will post links to your latest article.

But other times, you might post links to older posts that you published.

The important thing to consider here is what exactly will benefit your followers on each platform.

If your main focus is helping them solve their key problems specific to your niche, then you will refer them to your best articles.

But you will also want to share other people’s articles, too.

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When people see you sharing a wide variety of articles that give them value, they will start trusting you as someone who cares about them.

When people trust you, they will tend to turn to your blog for more value.

So be sure to schedule a mixture of social media posts that refer people to your blog, yes… but also to other blogs that will benefit them.


Now this is a big issue.

If you are only going to post to social media when the mood strikes, or when you just published an article, then you can’t expect great results.

To promote your blog on social media effectively, you want to establish a certain frequency for your social media posts.

It’s a good idea to post a link to your latest article on the day you publish it.

But that’s just the beginning.

You might also want to repeat social media postings to that same article once every 60 days.

Maybe once every 6 months.

Or maybe once every month.

If it’s a very timely topic, you might want to post to it on once a week for the next 3 months.

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Then you can change your scheduling for that post from that point forward.

So decide how often you want to promote this post, and then create a schedule to do it.

You see, this strategy varies widely according to what you think works best.

And, to promote your blog on social media, you want to create a posting frequency for each of your social media posts.

Not just for your own articles, but for other articles that give value to your followers, too.

Filling your schedule so that things go out to your audience every day… will give you a consistent presence on social media.

That will certainly drive traffic to your blog.

Social Media tools

There are many tools out there you can use to promote your blog on social media.

Get one and put your social media strategy into action.

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21+ Best Social Media Marketing Tools For Insane Engagement (2020)

Social media tools make it much easier for you to establish a consistent presence on a wider range of platforms.

Sure, you can do it all manually.

But let’s face it.

It takes a lot of time to carry out an elaborate social media strategy.

So, if you have the budget for it, tools can help a lot.

Your Social Media style

But there’s more to this than just bombarding your social media with a bunch of stuff.

To promote your blog on social media, you need to develop a style.

Your own style.

Your social media style develops from the many ways you choose to offer content to your audience.

Don’t just post links to your blog posts.

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That’s good, but also mix it up with engagement, motivation and educational postings.

Think of various ways that you can post on social media that will bring people back to your original blog post.

Then just forget about what everyone else is doing and have fun!

Find your own “voice” and use it.

People will want to connect with YOU.

And of course, by YOU, I mean your blog.

Folks can get a bunch of info, promos and whateveros (my private word), from anyone.

But from YOU, they get the stuff you’ve handpicked for them.

And that handpicked stuff means anything that will help them solve their problems and improve their lives.

So they’re better off for following you on social media, and on your blog.

How to promote your blog on social media

I hope this has given you some thoughts about the different ways that you can actually create a social media strategy as opposed to simply sharing your stuff on social media haphazardly.

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Now, I’d like to hear from you.

Leave me a comment below, and tell me…

How do you promote your blog on social media?


PS: Please share this article on your favorite social media sites.

Thanks 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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25 Responses to How to promote your blog on social media

  1. Janice Wald
    July 25, 2020 at 10:55 am #

    Hi Donna,
    Posting on social media is quite time-consuming.
    I use Buffer to schedule my tweets.
    I use Buffer or Preview to schedule my Instagram posts.
    Every 2 hours I try to post an Instagram Story.
    Thanks for the information.

    Janice Wald recently posted.. The Best 115 Advantages and Disadvantages of Twitter in 2020

  2. Ira Lichtenstein
    July 11, 2020 at 5:02 pm #

    Hi Donna,

    I liked reading this article. I noticed you have a chatbot on your site. I was curious what brand you use and if it links up to a CRM software. I am doing something similar on my website with Pipedrive. I like yours better.

  3. Aadarsh Roy
    June 9, 2020 at 4:36 am #

    Hey Donna mam.

    Great post as usual. I really gain helpful ideas and knowledge every-times while scrolling through your blog post. You have really suggested great tips to promote the blog on social media.

    Social platforms are really great tool for promoting the blogs and to get connected with the target audience. Social platforms provide us an opportunity to keep our blog and content in front of a huge crowd of public.

    Social platforms works great if used properly and in appropriate manner. Promoting the blog posts on social media platforms will allows us to gain more traffic and engage more readers and people, whereas it is also a great source for making good connection and to get connected with the people from an entire world.

    Truly helpful post and thanks for sharing.

    Aadarsh Roy recently posted..9 Tips to Reduce Your Bounce Rate Today

    • Donna Merrill July 12, 2020 at 1:35 pm #

      Hi Aardarsh

      Social media is probably the most important medium for promoting your blog at this time.

      You just have to develop a concise strategy for doing it, then implement on a strictly scheduled basis.

      Donna Merrill recently posted..How to make money giving away a free offerMy Profile

  4. Major Sone June 6, 2020 at 5:15 am #

    I have been trying to post consistently on socials but I am never consistent in posting new content. Maybe I should try to schedule my post to be later published.
    I felt that I only work on my socials like once in 10 days.. SO maybe I should make some posts at once and then schedule all of them for.
    Thanks for the Tip Donna 😛

  5. Janice Wald
    June 2, 2020 at 7:07 pm #

    Hi Donna,

    Great article.

    Of all your tips. the one I like best is to promote your post the day you publish.
    Immediately, Google’s bots will start scanning establishing your new post in the rankings.

    To achieve this, I use IFTTT, an automated tool.
    I set IFTTT If this, then, that up and the tool posts to Twitter, LinkedIn and Facebook for me.
    Can you believe IFTTT is free? It saves me so much time.


  6. Ram Thakur May 30, 2020 at 1:36 am #


    Thanks for including useful resources in this blog. I was publishing 1-2 posts on a weekly basis but now I know how I can use Facebook and Pinterest more effectively. It will be great if you provide a customized work strategy for each social platform so that we can implement it easily.

    Ram Thakur

  7. Frank May 28, 2020 at 6:07 pm #

    Ok this is filled with really great info. I especially appreciate the “Social Media Style” section. THAT makes tons of sense to me. And just not being afraid to start and develop as you go. I’ve heard a saying before that says “imperfect action is better than no action at all.”
    Thanks for all this info, Donna. Much appreciated!

    • Donna Merrill June 2, 2020 at 9:17 pm #

      Hi Frank

      Yes, just get things started and make them happen every day.

      You don’t have to do it perfectly “right,” but you do have to do it.

      Improvement will come.

      Donna Merrill recently posted..Why you need an ebook for your businessMy Profile

  8. Gaurav Kumar
    May 25, 2020 at 2:37 pm #

    Hi Donna,

    Success and social media both work together. Social media is a distraction for many, but for professionals, it is one of the most influential tools to improve brand presence and boost conversion.

    Social media platform are the best places to connect with the target audience. All you need is to set the target first and then advertise and post the content which will appeal them. Solving problems is the best way to do it.

    Gaurav Kumar recently posted..5 Lucrative Affiliate Marketing NichesMy Profile

    • Donna Merrill June 2, 2020 at 9:15 pm #

      Hi Gaurav

      Social media can be nothing more than a distraction.

      But if you take your business seriously, you will use it to connect with your target audience, as you point out.

      That’s the best way to promote your blog.
      Donna Merrill recently posted..How to write an ebook fast while working at homeMy Profile

  9. Emenike Emmanuel
    May 24, 2020 at 7:26 pm #

    Hello Donna,

    You’ve got an amazing post here.

    I use social media tools but not often as I prefer to create a smart ad copy for each blog post I want to promote per time with reference to trends. So I agree with the frequency you made mention about.

    Another interesting way I promote my blog is to re-share old blog posts over, and over, and over again.

    Thanks a lot for sharing.

    Emenike Emmanuel recently posted..10 Ways to Reduce Shopping Cart AbandonmentMy Profile

    • Donna Merrill June 2, 2020 at 9:11 pm #

      Hi Emenike

      I would like to hear more about the “smart ad copy” that you use to promote your blog posts.

      Sounds very interesting.

      As for promoting your old blog posts, yes… excellent idea.

      Donna Merrill recently posted..How to make a work at home scheduleMy Profile

  10. Vishwajeet Kumar
    May 22, 2020 at 6:37 am #

    Hello Donna,

    Social Media plays a great role in web advertising. Social media helps you to build your presence across the globe by connecting people, increasing your networking. Sharing your content on regular basis is very important to build engagement on your blog posts. I also share my old posts on social media to increase conversions. Thanks for sharing this helpful post with us all.

    Stay safe and have a great day

    Vishwajeet Kumar
    Vishwajeet Kumar recently posted..11 Effective Ways to Reduce the Bounce RateMy Profile

    • Donna Merrill June 2, 2020 at 8:28 pm #

      Hi Vishwajeet

      it’s a great idea to share OLD blog posts.

      Most bloggers I know only focus on their current articles.

      Then they wonder where to get all the content for social media posting.

      Well, highlighting your old posts is a great way to increase your content library… and your social media presence!

      Donna Merrill recently posted..Working a side hustle for securityMy Profile

  11. Lisa Sicard
    May 22, 2020 at 4:00 am #

    Hi Donna, this is a tricky one!

    Why? Because social media networks change so often.

    What works one day may not work another day. But if you stay consistent on the channels you will find results from it. It takes a lot of time and patience which many don’t have. Especially small businesses who are running their businesses and can’t be on social media a lot.

    Social media ads can help.

    As I tell people, it’s either time or money.

    But you are correct that many post and run. That does NOT work.

    Excellent points Donna. I hope you have a great weekend and enjoy the good weather coming!

    Lisa Sicard recently posted.. 5 Effective Ways to Improve Brand Reputation Today

    • Donna Merrill June 2, 2020 at 8:26 pm #

      Hi Lisa

      Time or money… that’s always the choice you need to make with social media.

      If you have money to spend, then you can have other people run your social media campaigns for you.

      Most bloggers I know are pretty much solopreneurs… which means they do everything themselves.

      So they have to spend money in order to establish social media presence.

      When that’s the case, I always recommend focusing on just ONE platform, and doing the best you can on it.

      Donna Merrill recently posted..How to do live video and meetings in an emergencyMy Profile

  12. Marquita Herald
    May 21, 2020 at 1:25 pm #

    I will confess I’ve always had a love/hate relationship with social media – especially Facebook. But one of the goals I set for myself during this phase of our lives was to become engaged on Twitter. It’s a bit tricky to sidestep some of the hotter topics right now, but I’ve actually begun to enjoy it and am having some great conversations not to mention a surprising number of new followers. I am very picky about that – I am not one of those people who is about the numbers – I want people who have something intelligent to say and care about similar issues – but I feel like I’m finally growing a community there and it’s fun.

    Facebook is another story and if it weren’t for groups I’d probably close the account. I’ve been exploring other opportunities to connect, and I think I may give Pinterest and Medium another shot now that I have a system in place for Twitter. Thanks for the tips and inspiration – always valuable and appreciated.
    Marquita Herald recently posted..Documenting Your Journey Through the PandemicMy Profile

    • Donna Merrill June 2, 2020 at 8:21 pm #

      Hi Marquita

      I use both Facebook and Twitter, and have built a lot of strong relationships on both.

      I’m just starting to explore Pinterest more seriously, so I’ll see how that goes.

      Good luck with building that presence on Pinterest and Medium.

      Any social media presence is helpful to your branding and your blog’s growth.

      Donna Merrill recently posted..Rapid-fire method to easily create content for your blogMy Profile

  13. Moss Clement
    May 21, 2020 at 12:33 pm #

    Hi Donna,

    Social media is one of the best digital marketing assets for businesses to improve publicity, brand awareness, and build an online reputation. So it is a fantastic marketing channel for marketers to promote their blogs. When you share quality content frequently, your followers become brand advocates and publicize your small business. In time, you grow your blog quickly.
    I so much appreciate the link and support.
    Thank you so much.

    Moss Clement recently posted.. 13 Easy Ways How to Instantly Increase Your Email Open Rates

    • Donna Merrill June 2, 2020 at 8:18 pm #

      Hi Moss

      I’m glad you pointed out that you need to share quality content – but more than that – share it “frequently.”

      If your social media strategy is sporadic and haphazard, it won’t help you promote your blog at all.

      You need to establish a dependable presence on social media if you want to use it to promote your blog.

      Donna Merrill recently posted..Build your blogging business fastMy Profile

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